Olivia Cytrynowicz Email & Phone Number

Colorado, United States

• Developing a strategic approach to achieving business objectives while partnering with cross-functional leaders to create an integrated roadmap for implementation.• Leading a team of high-performing Business Development partners who drive targeted business outcomes through prospecting, account planning and management.• Representing Elevations Credit Union in the broader Northern Colorado area, including projects that support reputation building, business development, organizational corporate responsibility and consumer education.

Greeley, Co

• Led efforts to raise awareness about the vital role that Adeo plays in serving vulnerable adults and their families in our community.• Created and implemented business development strategies and objectives, while establishing and executing systems to successfully track against those objectives.•Developed and carried out an ongoing process for research, prospect identification, relationship building, retention, and revenue growth.

Loveland, Colorado

• Developed and maintained a comprehensive understanding of the Colorado market and served as the Corporate Marketing Business Partner for 24 bank branches, located in 14 communities along the Colorado Front Range.• Partnered with Corporate/Commercial Banking, Wealth, Mortgage, Retail leadership and the Colorado Leadership Team (CLT) to strategize and develop solutions for brand development, management, promotion and strategic community alignment throughout Colorado.• Delivered marketing solutions in keeping with Brand and strategy to include advertising, social media, brand positioning, public relations, donations, sponsorships, events, grant support, business development, dues and memberships, sales support and COI strategies.• Managed the First in the Community (MCIC) and grant processes including thought leadership, process monitoring, communication, and reporting-- as well as oversight of relationship development and negotiation with partner organizations.

Kansas City, Missouri Area

• Accountable for developing global, industry-standard metadata and taxonomy principles for leveraging and safeguarding Hallmark and subsidiary creative digital assets--photography, multimedia, illustration, editorial, design and lettering. • Responsibilities included: proactively identifying and researching trends and best practices in the world of digital asset management, strategically partnering with key stakeholder groups and managing a team of 3 direct reports.

Kansas City, Missouri Area

• Directed internal and consumer-facing print, video and digital marketing initiatives for a variety of campaigns and client requests--including Hallmark Signature Cards and Keepsake Ornament Dream Book.• Represented Hallmark's Creative Marketing Studio from pitch to publication by presenting initial concepts, facilitating creative reviews and seeking final client approval. • Managed a team of 5-10 writers, editors and contract editorial support.

Kansas City, Missouri Area

• Cross-functionally partnered with Hallmark marketing, digital and creative division employees in all stages of greeting card and strategic development--from inception to final product approval.• Responsibilities included: co-directing a creative team of 15-20 designers, writers and editors; representing Hallmark with existing and emerging partners and showcasing Hallmark’s editorial expertise as a creative point of differentiation among competitors.

Kansas City, Missouri

• Provided creative writing solutions--informed by the strategic direction of the team's Editorial Director, marketplace trends and consumer insights--for greeting card, ornament and gift/collectible products.• Responsibilities included: searching and modifying existing editorial housed in Hallmark's vast, proprietary digital collection; as well as requesting, rewriting and approving original writing from Hallmark's Creative Writing Studio.