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Olivia Spencer personal email
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Olivia is a marketing strategist with experience in CRM marketing, project management, influencer partnerships, and marketing campaign management from ideation to execution (including SMS, email, organic social, and paid social). She has primarily worked in tech and retail verticals, with an emphasis on e-commerce.
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Ecommerce Marketing ManagerAntica Farmacista Feb 2020 - PresentSeattle, Washington, UsLead for all digital promotion of Antica Farmacista, including .com, partnerships, organic social, and paid advertising. Highlights:- Increased DTC sales 72% YoY- Increased email open rates 14% YoY, and click rates 48% YoY- Conceptulized, built, and launched Antica Rewards, Antica's first loyalty program -
Co-Founder/CmoLuv Collective Jun 2017 - Aug 2020www.luvcollective.comBuilding the first platform to make it easy to find + book group wellness experiences. - Conduct market research to inform product build and launch.- Long and short-form content creation; press releases, blogs, and e- books.- Design all marketing materials; social posts, e-books, and web content.- Develop and launch branded social media strategy.- Bootstrapped the first platform to help people book wellness experiences for their wedding.- Organically received press from Betches Media, Martha Stewart Weddings, and “Almost 30 Podcast”. -
ConsultantConcentrix Aug 2018 - Feb 2020Newark, California, Us- Facilitated implementation for Vans loyalty program evolution across client, internal, and vendor teams. - Analyzed email marketing and program engagement data to create end to end strategic recommendations. - Developed project plans and effectively manage 10+ work-streams. - Regularly sent out status communications and lead status meetings to keep internal teams and clients aligned.- Worked with clients to understand priorities and pain points, then update project focus as needed. -
Marketing SpecialistThe Riveter Apr 2018 - Aug 2018Seattle, Washington, Us- Develop, deploy, and monitor all paid media and email marketing - Synthesis relevant market research, and conduct social listening to inform business strategy and marketing decisions.- Routinely conduct A/B tests in all marketing channels- Analyze engagement data for all marketing channels, and routinely present high level findings. -
StrategistWunderman Aug 2017 - Apr 2018- Conducted primary research, analyzed secondary research, and presented relevant findings. Research methodologies include ethnographic interviews, surveys, focus groups, and content analysis.- Authored go-to market plans, channel strategies, personas, POVs, testing plans, creative briefs, competitive reviews, product audits, and audience insights.- Developed ongoing base communications plans, working closely with account, data, and creative teams. -
Associate StrategistWunderman Dec 2015 - Aug 2017
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Associate Account ExecutiveWunderman Aug 2015 - Nov 2015
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Community ManagerCollege Hill Custom Threads Aug 2014 - Mar 2015Pullman, Washington, Us- Launched a marketing campaign for campus apparel designed by College Hill-Tracked social media posts to identify what generated the most page traffic-Chaired a fashion show that resulted in revenue for College Hill -
Journalism InternThe Borgen Project Sep 2013 - Dec 2013Tacoma, Wa, Us-Wrote 44 articles regarding global poverty and social inequality -Promptly met weekly deadlines-Lead fundraising efforts in attempts to raise money for global issues -Contacted congressional offices on a weekly basis to raise awareness -Utilized social media sites to advertise The Borgen Project -
Public Relations InternCenter For Advising And Career Development, Washington State University Jan 2013 - May 2013-Maintained a Facebook, Twitter and Pinterest for the Center for Advising and Career Development (CACD) -Observed which social media posts got the most attention and used research tools to learn how to attract social media followers-Designed advertisements for multiple events at the CACD using photoshop -Brainstormed with team members effective marketing tasks and then delegated how to carry out those tasks
Olivia Spencer Skills
Olivia Spencer Education Details
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Washington State UniversityCommunication In Society -
Florence University Of The ArtsJournalism
Frequently Asked Questions about Olivia Spencer
What company does Olivia Spencer work for?
Olivia Spencer works for Antica Farmacista
What is Olivia Spencer's role at the current company?
Olivia Spencer's current role is Marketing Manager.
What is Olivia Spencer's email address?
Olivia Spencer's email address is ol****@****man.com
What is Olivia Spencer's direct phone number?
Olivia Spencer's direct phone number is (212) 210*****
What schools did Olivia Spencer attend?
Olivia Spencer attended Washington State University, Florence University Of The Arts.
What are some of Olivia Spencer's interests?
Olivia Spencer has interest in Civil Rights And Social Action, Arts And Culture, Human Rights.
What skills is Olivia Spencer known for?
Olivia Spencer has skills like Time Management, Microsoft Office, Research, Public Speaking, Microsoft Word, Public Relations, Facebook, Social Media, Customer Service, Social Media Marketing, Powerpoint, Microsoft Excel.
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