• Develop overarching strategy for Department of Defense client's social media, specifically Facebook, Twitter, and Instagram, by determining key messages and building detailed content calendars• Created client's Facebook page and developed compelling content that organically built client's social media audiences (one-year growth of zero to 1,300+ followers on Facebook, <100 to nearly 550 followers on Twitter, and zero to 400+ followers on Instagram in one year)• Created and implemented editorial workflow for social media content and developing content standards and editorial rules for branding guidelines • Led a content audit of client's website by analyzing standardization across content on web pages, determining where content gaps might exist, and making initial recommendations on how to improve web presence• Contribute to and develop standard operating procedures for social media management, web content management, and related activities• Brief senior-level military leaders on digital strategy and project status. • Evaluate key performance indicators and provide client with recommendations on requirements for social media analysis• Provide in-depth analytics reporting using Twitter Analytics, Facebook Insights, and Instagram Insights

• Led the planning, creation, revision, and publication of digital content—including web content, blog content, social media, email marketing, and website enhancement content—for a U.S. Department of Homeland Security program with an international audience• Led or supported communication strategy for several program initiatives and more than 10 web enhancements, including a Facebook Messenger chatbot• Managed editorial strategy and workflow for client's website, leading a team of five content creators and resulting in more than 200 published blog posts, helping the site surpass 1 million annual visitors• Gained familiarity with content management systems, specifically Drupal• Contributed to growth of client's social media audience, including a 94 percent increase in its Twitter followers and a 91 percent increase in its LinkedIn audience• Developed and led a monthly email marketing program, achieving an average open rate of nearly 15 percent and exceeding the federal government median open rate of 14 percent

• Supported digital content planning and creation efforts for both public sector and commercial clients, primarily working on marketing activities for a U.S. Department of Veterans Affairs (VA) career development program• Developed blog posts, email content, and analytics reports for VA client• Secured external content partnerships with at least three major career development outlets, most notably The Muse• Received Adfero's annual Chris Battle Writing Award for strong writing abilities• Bypassed Account Executive level and was promoted to Senior Account Executive after one year

• Developed weekly social media content for a patient advocacy coalition• Contributed to the research and strategy behind an influencer marketing program for a health-related trade association; researched and developed list of 150 D.C.-area influencers using Traackr (an influencer marketing tool) to gather information regarding individuals' reach, relevance, and resonance• Supported Adfero marketing activities, including drafting blog posts for the company website and contributing to business development efforts

• Wrote and edited stories and photo essays to be published on UNC-Chapel Hill's main website; produced an average of 1-3 stories per week• Managed content for website through Wordpress• Assisted with other projects as needed

• Contributed and managed content on social media channels, including Facebook, Twitter and Instagram• Built and maintained editorial calendars for content on social platforms• Monitored coverage in traditional and social media using Cision and drafted measurement reports

• Attended InfoComm 2014, the largest and most comprehensive trade show for audiovisual communications technologies• Assisted in gathering leads to distribute to company sponsors

• Led a team in planning and developing strategic messaging for a local restaurant and a clothing brand client• Promoted a social media contest and created a brand ambassador program for restaurant• Assisted in planning and publicizing a fall clothing collection release event and store opening

• Administered Tar Heel Blog, which shared current students’ stories about life at UNC• Trained student writers, managed blogging schedule, and publicized posts through social media• Developed strategy for posting visual content on @uncadmissions Instagram account• Engaged with prospective students by creating original web and video content• Fostered online community engagement and encouraged admitted students to enroll by managing UNC: Class in Session Facebook group for questions and answers from admitted students to current students

• Compiled media clips to create monthly document highlighting coverage of Kenan-Flagler• Monitored and posted content on the school's Instagram account• Wrote stories covering events hosted by the school; one story was posted on the UNC home page and cited in an article by Bloomberg Businessweek

• Managed School Innovations Database by collecting and organizing information about innovative programs in N.C. schools• Communicated with school administrators across North Carolina to access information about school programs• Conducted research and wrote original feature stories highlighting programs in selected school districts• Observed State Board of Education meetings and learned about N.C. education policy