Olivia Hart Email & Phone Number

Chapel Hill, NC, US

Menlo Park, CA, US

Menlo Park, CA, US

Mclean, VA, US

Mclean, VA, US

• Develop overarching strategy for Department of Defense client's social media, specifically Facebook, Twitter, and Instagram, by determining key messages and building detailed content calendars
• Created client's Facebook page and developed compelling content that organically built client's social media audiences (one-year growth of zero to 1,300+ followers on Facebook, <100 to nearly 550 followers on Twitter.
• Created and implemented editorial workflow for social media content and developing content standards and editorial rules for branding guidelines
• Led a content audit of client's website by analyzing standardization across content on web pages, determining where content gaps might exist, and making initial recommendations on how to improve web presence
• Contribute to and develop standard operating procedures for social media management, web content management, and related activities
• Brief senior-level military leaders on digital strategy and project status.

Washington, DC, US

• Led the planning, creation, revision, and publication of digital content—including web content, blog content, social media, email marketing, and website enhancement content—for a U.S. Department of Homeland Security.
• Led or supported communication strategy for several program initiatives and more than 10 web enhancements, including a Facebook Messenger chatbot
• Managed editorial strategy and workflow for client's website, leading a team of five content creators and resulting in more than 200 published blog posts, helping the site surpass 1 million annual visitors
• Gained familiarity with content management systems, specifically Drupal
• Contributed to growth of client's social media audience, including a 94 percent increase in its Twitter followers and a 91 percent increase in its LinkedIn audience
• Developed and led a monthly email marketing program, achieving an average open rate of nearly 15 percent and exceeding the federal government median open rate of 14 percent

Washington, DC, US

• Supported digital content planning and creation efforts for both public sector and commercial clients, primarily working on marketing activities for a U.S. Department of Veterans Affairs (VA) career development program
• Developed blog posts, email content, and analytics reports for VA client
• Secured external content partnerships with at least three major career development outlets, most notably The Muse
• Received Adfero's annual Chris Battle Writing Award for strong writing abilities
• Bypassed Account Executive level and was promoted to Senior Account Executive after one year

Washington, DC, US

• Developed weekly social media content for a patient advocacy coalition
• Contributed to the research and strategy behind an influencer marketing program for a health-related trade association; researched and developed list of 150 D.C.-area influencers using Traackr (an influencer marketing.
• Supported Adfero marketing activities, including drafting blog posts for the company website and contributing to business development efforts

Chapel Hill, NC, US

• Wrote and edited stories and photo essays to be published on UNC-Chapel Hill's main website; produced an average of 1-3 stories per week
• Managed content for website through Wordpress
• Assisted with other projects as needed

Durham, NC, US

• Contributed and managed content on social media channels, including Facebook, Twitter and Instagram
• Built and maintained editorial calendars for content on social platforms
• Monitored coverage in traditional and social media using Cision and drafted measurement reports

Chapel Hill, North Carolina, US

• Attended InfoComm 2014, the largest and most comprehensive trade show for audiovisual communications technologies
• Assisted in gathering leads to distribute to company sponsors

Chapel Hill, NC, US

• Led a team in planning and developing strategic messaging for a local restaurant and a clothing brand client
• Promoted a social media contest and created a brand ambassador program for restaurant
• Assisted in planning and publicizing a fall clothing collection release event and store opening

Chapel Hill, NC, US

• Administered Tar Heel Blog, which shared current students’ stories about life at UNC
• Trained student writers, managed blogging schedule, and publicized posts through social media
• Developed strategy for posting visual content on @uncadmissions Instagram account
• Engaged with prospective students by creating original web and video content
• Fostered online community engagement and encouraged admitted students to enroll by managing UNC: Class in Session Facebook group for questions and answers from admitted students to current students

Chapel Hill, North Carolina, US

• Compiled media clips to create monthly document highlighting coverage of Kenan-Flagler
• Monitored and posted content on the school's Instagram account
• Wrote stories covering events hosted by the school; one story was posted on the UNC home page and cited in an article by Bloomberg Businessweek

Raleigh, NC, US

• Managed School Innovations Database by collecting and organizing information about innovative programs in N.C. schools
• Communicated with school administrators across North Carolina to access information about school programs
• Conducted research and wrote original feature stories highlighting programs in selected school districts
• Observed State Board of Education meetings and learned about N.C. education policy

Bachelor Of Arts (B.A.) In Journalism And Mass Communication, Public Relations

Comunicación Publicitaria E Institucional

Education record