- 3% contribution to digital sales with personalisation and NBA activity - 30% uplift in sales with Sprint to Summer Campaign with optimisation recommendations and execution Key responsibilities -Develop and maintain prospect and customer segmentation to drive continuous improvements of an optimisation framework for the right message is available at the right time to the right person.-Manage, develop and execute the content strategy to identify current and emerging market challenges and opportunities and deliver added value.-Project manage graphic design, compliance, website producers, and SEO partners to ensure timely content delivery that aligns with broader marketing strategies.-Create, oversee, and provide comprehensive reporting on digital marketing campaigns covering SEO, content marketing, PPC, social, and email marketing from start to finish.Leading and managing relationships with digital agencies and other third party suppliers.

-21% uplift in conversion rate with optimising the key acquisition website pages -17% click through rate of lifecycle email campaigns. Key Responsibilities -Create integrated marketing campaigns (emails, landing pages, articles, social posts, webinars, case studies, video and events) leveraging advanced analytics and tracking tools to continuously monitor campaign performance to uncover optimisations across acquiring, engaging and retaining customers.-Facilitate discovery sessions to incubate ideas that resolve customer journey pain points, and raise the quality of the overall digital experience following a UX design approach of discovery, definition, development and delivery.-Own sales funnel and campaign performance reporting, with regular monitoring and analysis on leads and conversion rates to lead data driven recommendations.

-Optimisation Initiative: 56% uplift in the conversion rate from an increase in organic searches with the creation of new product pages triggering high volume keywords -Optimisation Initiative: 33% uplift in Home Insurance risks on average each month with Home Loan content integration across the buyer journey - Key Responsibilities - Analysing and delivering insights on the customer journey and optimising sales pathways across digital properties-Improving the customer experience through an iterative ‘test and learn’ approach to promote a frictionless customer journey that reduces pain points in service delivery - Lead and maintain day-to-day all marketing analytics, reporting, and analysis across all consumer touch points within the business

-Develop the Social Media Strategy to support business objectives and enable the business to reach the next level on these platforms - Planning, creating and executing the monthly social media content calendar; involving leading communications for creative development for graphics, video and copy -Data activation to develop ongoing unique and engaging content marketing, for the purpose of attracting new users to digital assets - also increasing the uptake of leads over a complex B2B buyer journey -Providing leadership for consistent brand building activity while maintaining consistency, to raise awareness and share of voice across digital channels - Competitor research to generate insights to build, launch and test SEM along with display remarketing for identified objectives - also gathering feedback and driving performance through an iterative approach - Raise a business case for an ‘always on’ campaign to nurture prospects across the buyer journey, facilitating online prospect research - Strategise new campaigns for digital lead generation, producing campaign journey mapsTrack, test, measure and optimise digital campaigns, regularly reviewing lead quality - also making targeting adjustments -Enhance digital presence by working collaboratively with the field marketing managers, to plan marketing campaigns across paid social, SEM, SEO, native, affiliate, email, display advertising and the website to meet lead targets

- Lead the design for new analytics capabilities including tracking to successfully manage campaigns by optimising media spend, A/B and multivariate tests, delivering weekly and monthly dashboards to drive engagement and profitability  - Content Marketing and strategy development to attract new users to digital assets and delivering customer value with relevant content delivered though channels - Create and deliver the customer engagement Go-To-Market (GTM) lifecycle plan; identifying customer touch points as they go through each stage of the sales funnel to provided targeted marketing messages for a personalised user experience; delivering an end-to-end customer journey, also utilising automation technology   - Segmentation through analysing quantitative customer data and utilising technology to deliver targeted content and marketing messages to build customer relationships and ultimately win advocacy - Social media strategy; including extensive competitor research to identify gaps and opportunities in the market, communication plans, agency briefs, copywriting, measuring paid, owned and earned posts, optimisation and delivering insights to broader teams

- Develop a marketing strategy to meet business objectives in a challenging business environment utilising consumer research, data-driven marketing reports and other customer insights- End-to-end campaign management; planning, development and execution of global integrated marketing campaigns across digital platforms to meet acquisition targets- Ad creative A/B test management; Develop testing hypothesises, creative test design, test execution, measurement, analysis and reporting to increase conversion rate by gaining new levels of customer insights to provide targeted and relevant marketing messages to meet increasing acquisition targets- Social media management; developing a social media strategy and managing internal resources to execute, analyse and report on engagement to the wider business  - Managing global agencies; SEM, affiliate ad networks, remarketing, programmatic, partner websites and external creative agency to optimise campaigns across digital channels, establish consolidated reports and identify new advertising opportunities

Secondment to CBRE.- 350 George Street campaign success with 65% sold within one year, expected target was four years - Presenting new products to clients, so they are aware of all the new advertising opportunities that are available and how that will market the benefits to the client’s needs and that involves being highly knowledgeable about the specifications, the delivery time lines and what is needed to implement these products-Initiating new collateral to promote competitions, advertising products, listings, auction packages, flyers, QR codes so that these opportunities could be included in any proposal and maximise the lead generation opportunities - Proactively solving problems and coming up with solutions to anticipate client needs and build in longer term client satisfaction to encourage customer advocacy - Analysing and reporting on the market share of leading commercial property organisations along with recommendations of key industry trends that were sent out monthly via email on a national basis- Building strong relationships with key agents, agency contacts and account managers to develop the commercial property businesses to increase leads and sales by providing information on new products, helpful tips and tricks, case studies and fact sheets

- AIR OPTIX AQUA INSTORE DISPLAY COMPETITION generating a 300% increase in sales from participating accounts and results validated with market research to show that optometrists actively promoted the products in their stores- Created a strategy around a ’come back home’ message of drop out contact lens users that targeted new segments and worked towards increasing the already low penetration rates to grow sales figures amidst of growing cost pressures - Driving marketing communication for the product launches of AIR OPTIX AQUA, AIR OPTIX AQUAMULTIFOCAL and NIGHT&DAY including sales material, trade shows, presentations, direct mail campaigns, trade journals, email marketing and social media assets - Campaign Management of the AIR OPIX AQUA IN STORE DISPLAY COMPETITION that involved working with the agency and creating new point of sale material, website banners, email marketing and sales presenters and kits for the sales team to promote- Working with customer service to launch the automated EASY-ONLINE online ordering platform with a third part IT vendor and creating the customer communications to introduce the new ordering system along with the benefits and guarantees that orders will be met and delivered in the required time

- Responsible for updating the monthly stock lists and the current month discount offers and new promotions that were sent out to key clients for Matrix Europe which is a part of a $25.8 billion (in sales) per annum business - Project management on events that took place over three days in various locations across Europe for up to 200 pax to help fulfil relationship building needs with key clients - Training interns on how to use the data warehouse and other reporting software to deliver on requests from the marketing, education and sales teams and also special request from senior directors - Providing creative ideas for fashion shoots on the new look hair colours and styles for the brand to maintain its cutting edge market position in the brand imagery and supporting material - Concept development for the Destination Fame competition and working with the agency to create the posters, entry forms, banners, EDM’s, that were included in the sales kits and provided a rundown of the particulars for the sales director to present at the monthly sell in meeting

http://www.novozone.co.nz/- Supporting the sales team by creating sales material to easily explain the product benefits to motivated sales with high quality imagery and content - Project management for trade show that involved logistics of booking the event, accommodation, building relationships, display of the stand, marketing collateral and setting up the show specials - Worked with individual sales representatives to help fulfil marketing needs such as direct mail to market segments, lead generation and sales analysis- Interfaced with vendors and supplier partners on marketing projects including: video creation, product launches, sales collateral and other events - Developed strategies to expand the business globally by researching potential marketing and distributor contacts to stock and sell new products - Handling customer enquiries and directing them to the relevant information or booking in time with a sales representative to help the customer along the sales funnel - Supported Sales Director by managing sales budget, stock orders and marketing initiatives like launching a new website, promotions and helped to secure new distributors