With a rich background in the advertising/marketing industry, I bring extensive experience in developing end-to-end campaigns across diverse sectors. I have worked with notable B2B brands like IBM, Schneider Electric, and Qualcomm, FMCG giants including Wrigley, Kraft, Nestle, and Reckitt Benckiser (Veet, Dettol), as well as leading consumer product companies such as Li-Ning and Shell Helix.I firmly believe in the power of data-driven strategies and adopting a customer-centric approach. Fluent in Mandarin and English, I possess cross-region expertise, enabling me to navigate and bridge cultural differences effortlessly.My skill set encompasses campaign development, marketing & creative strategy, project management, stakeholder relationship management, qualitative research, data analysis, community (customer retention) studies, and cross-cultural analysis. As an AI advocate, I am passionate about leveraging artificial intelligence to drive innovation and enhance marketing practices.Let's connect and explore how we can collaborate to drive the meaningful growth and capitalise on the opportunities presented by the evolving marketing landscape.