• Use deep understanding of customer needs to determine strategy for innovative, integrated demand generation campaigns that support net-new customer acquisition, current customer expansion andplatform adoption through email, paid advertising, events, webinars, videos and thought leadership• Oversee campaign budgets; manage acquisition strategy and execution for paid media across channels; manage relationships with agencies and external performance marketing partners• Manage the marketing sales enablement team, responsible for the alignment betweenmarketing and sales teams, helping to drive leads down the sales funnel• Analyze campaign reporting and return on investment; adjust campaign strategy to improve effectiveness and business impact• Support IT channel event participation; review signage, booths/displays and printouts; oversee pre-, onsite and post-event marketing activities

• Partnered with project/business leadership to develop and execute upon marketing strategies andcampaigns for key company initiatives and events; created a personalized digital experience based onconcise and expressive brand strategy, personas, buyer journeys, message map and relevant content• Created all corresponding digital content, including emails, blog posts, webpages, social media(organic and paid), webinars, and podcast and video scripts; ensured content meets brand standards;provided analytics and evaluated results• Maintained business value proposition, identifying key messages and finding a way to properly conveythem via presentations, brochures, websites and more• Developed sales enablement tools and templates; kept sales teams informed on marketing campaignsand related lead generation and business expansion efforts

• Wrote original content for company blog; researched topics and conducted interviews with thoughtleaders in IoT, security, cloud, data center and more• Created marketing materials and templates, including presentations, webpages, data sheets, whitepapers and brochures; trained internal teams on tools/best practices• Managed business unit social channels, including LinkedIn, Twitter and Google+• Authored internal and external supplier-aligned emails; determined email distribution list and deployedaccording to schedule• Built and maintained internal SharePoint marketing communications site; wrote, edited and publishednews posts to share relevant business updates

• Developed supplier-aligned and internal communications, including emails and blog posts• Created original content for blog; suggested topics in alignment with editorial calendar; conducted interviews, researched topics and wrote articles; edited pre-existing content supplied by internal marketing resources; coordinated social media campaigns• Co-hosted and produced weekly intern podcast highlighting Arrow professionals from across the company• Collaborated with other interns to market a product for an intern case competition, including determining the supply chain, finance, impact, value proposition and creating awareness of the product

The Carolyn Foundation's vision is to improve the lives of children/families, communities and the environment through community and environmental grants. As a grant review committee chair, I lead the committee that reviews grant requests from organizations in New Haven, CT, and Minneapolis, MN, that focus on economically disadvantaged children and youth.

• Informed members of DAC activities, including creating monthly calendar of events; organizing fall, winter and spring/summer newsletters; sending e-vites for events; posting upcoming events on DAC Facebook page; updating DAC website• Participated in regular executive board meetings and activities

Lindsey + Asp is a nationally recognized student-run advertising and public relations firm at the University of Oklahoma that has almost 30 clients and bills more than $70,000 annually. • Led team that developed strategy to publicize the newly renovated Marriott Hotel & Conference Center at NCED through owned and paid media; worked with client and team members to increase engagement and online visibility• Repositioned brand for annual wellness conference hosted by the Oklahoma Department of Mental Health and Substance Abuse Services; introduced social media campaign as a tactic to promote the conference

• Assisted in management of multiple on-campus restaurant accounts including social media and marketing for each• Created marketing campaigns and designed materials with Adobe InDesign and Photoshop• Co-created “Live | Dine,” an ADDY Award-winning department blog that attracted over 3,000 visits, 19 percent of which were returning users, in the first five months; oversaw two blog contributors• Planned and coordinated the ADDY Award-winning Campus Coffee Crawl, which had more than 500 participants and increased the follower base of the Campus Dining Twitter account by 16 percent within 30 days

• Worked with QEP Cares, Corporate Communications and HR Benefits to plan and execute a communications campaign promoting the QEP Cares health and wellness partnership with the American Heart Association (AHA)• Created a SharePoint intranet site for the Choose Wellness program• Edited and developed content for corporate contributions website; edited presentations; drafted and edited written communications; researched best practices in corporate social responsibility and investor relations communications; assisted with QEP Cares/community events

• Developed content to help manage the company’s internal and external communication channels, including employee town halls, newsletters, intranet content, company presentations, emails and company website• Supported communications for company departments and strategic initiatives, including company wide rebranding• Assisted with the launch of the company’s new corporate giving program, QEP Cares

Answered the main Oklahoma football phone line; completed basic office tasks such as faxing, copying, laminating, filing; served as front desk receptionist at Barry Switzer Center