Olivia Ward Email & Phone Number

Provide digital marketing consulting for travel, tourism and lifestyle brands. Support includes:• Audience research and persona development• Digital advertising strategy and ad creative development; specializing in Facebook, Pinterest, Google Ads, YouTube and programmatic placements• Social media audit and strategy improvement • Copywriting and content creation• Facebook advertising training and tutorials Biggest Learning: Marketing strategies work best when you can identify what’s working and what needs to be tweaked.

Try Something New Tuesday is a travel and inspirational blog featuring Western North Carolina experiences, inspiring everyday travel adventures, and habit change.Biggest Learning: An ordinary day can be extraordinary.

Denver, Co, Us

As a consultant, I support clients' digital marketing strategies, by identifying optimal marketing tactics, audiences and creative concepts.Biggest Learning: A comprehensive campaign leveraging traditional and digital marketing mediums works best.

Denver, Co, Us

Developed digital strategies for clients based on their goals, audiences and objectives. Worked with PR team to align digital tactics with traditional marketing initiatives to create comprehensive campaigns.

New York, Ny, Us

As an independent contractor, I manage account teams and projects, focused on helping travel and tourism clients successfully grow their digital marketing presence. Biggest Learning: Travelers are longing for meaningful travel experiences.

Denver, Co, Us

In less than a year at Volume Nine, I was promoted to a senior position based on my ability to collaborate with the team and continually drive results for clients. In this new role, I crafted social media posts and ad creatives. Engaged with clients’ social media communities. Built audience personas and social media targeted audiences. Reported on KPIs and insights associated with clients’ unique goals. Biggest Learning: There are ways to correlate offline bookings and sales with digital advertising efforts.

Denver, Co, Us

After falling in love with the targeting aspects of digital marketing, I joined Volume Nine, a digital marketing agency specializing in social media, content and SEO. My initial role consisted of managing clients' social media platforms and advertising campaigns.

Greenwood Village, Colorado, Us

Negotiated and bought traditional and digital media, evaluating effectiveness of campaigns based on brick and mortar traffic, online traffic and sales. Manage all social media ad spend for two retail clients. Provide monthly reports on performance, budget recommendations and goal alignment. Manage contributing content partnerships, display networks and CPC campaigns for all social media related vendors. Research new media opportunities and internally pitch ideas to direct managers and the marketing leadership team.Biggest Learning: Targeting people based on their intentions requires customer research, audience insights and testing.

Greenwood Village, Colorado, Us

Monitored activity on social platforms and engaged with social media audiences, to build brand loyalty and “surprise and delight” customers. Responded to online reviews, connecting customers to store managers and ensuring customer concerns were met and customer praise was directed to the correct people. Created media plans and submitted vendor requests for both traditional and digital marketing opportunities.

Greenwood Village, Colorado, Us

Managed all social media initiates for two retail clients, including contests, social ads, community management, bloggers and vendors. Created monthly content calendars, social ad talking points and organized all social content. Worked with merchandise, creative and ecommerce teams for content creation and ensuring accurate messaging. Educated leadership team on Pinterest Promoted Pins and led strategic discussions surrounding a client's first promoted pin campaign. Increased growth by 624% across all social platforms for both brands in six months, with organic and paid campaigns. Awarded ‘Employee of the Month’ by coworkers in January 2015 for positive influence on others and work ethic.

Greenwood Village, Colorado, Us

Trafficked terrestrial and streaming radio messaging and weekly instructions for both Shane Co. and H. Carter, to over 178 stations. Managed sponsorship contracts, ensuring all elements met creative deadlines and were on-brand.

Gaithersburg, Md, Us

Created and managed quarterly strategic sales and marketing campaigns incorporating: social media, email blasts, SEO, tradeshows, direct mail and cold calling initiatives. Used comprehensive knowledge of financial management software and cloud computing to directly identify potential clients’ business needs. Identified target markets and vendor partnership opportunities based on competitive analysis and industry research.Bigget Learning: Sales do not happen through cold calling, they're generated by building relationships.

Reno, Nevada, Us

Collaborated with marketing team on monthly in-house campaigns involving: giveaways, offers and events. Created content and researched project requirements for email blasts, advertising collateral, environmental signage, direct mail and internal communication. Oversaw agency relations and managed projects through the creative process and approval stages. Pitched marketing strategies and campaign ideas to the Senior Director of Marketing and corporate marketing. Managed campaign budgets, completed monthly accruals and presented profit/loss statements to executives.Biggest Learning: People will stand in Iine for quality promotional items (e.g. Snuggies).

Reno, Nevada, Us

Internally communicated information on upcoming promotions, events and announcements to management team. Partnered with the operations department to organize events ranging in attendance from 15 to 400 people. Supervised staff and directed customer service centers on the execution of over 200 giveaways and promotions. Submitted and organized RFPs for promotional items, printing services and entertainment groups. Awarded ‘Team Member of the Month’ in September 2008 for demonstrating superior customer service.

Maroochydore, Queensland, Au

Worked with sales team to fulfill advertising needs and airspace requirements. Assisted promotions department in weekly outdoor promotional activities and events. Participated in on-sight promotional events, including station open house and meet and greet programs. Effectively communicated in an international business atmosphere.Biggest Learning: Driving the promo truck on the other side of the road is mentally challenging.

Bachelor Of Arts (B.A.), Mass Communication & International Studies

Study Abroad Program, Emphasis In Media Studies, Cultural Anthropology And International Tourism