Olivia Koster Email & Phone Number

Plans and executes North American product marketing activities including email campaigns, web content/promotion, search, social media, videos, online ads, media buys, trade shows and events; as well as targeted and mass marketing programs and campaigns for lead-generation efforts within the United States.

Grand Haven, Michigan, United States

• It is the mission of the Grand Haven Area Convention & Visitors Bureau to promote and market the Grand Haven area as the Midwest's best overnight destination for leisure stays, meeting/events, and tourism-related.
• Produce and implement annual marketing plan and identify opportunities to further promote our destination.
• Manage all social media platforms to ensure a strong online presence and leverage growth and engagement.
• Oversee digital media analytics including website and social media to provide quarterly reports.
• Prepare bureau press releases and approve all press materials. Assist with inbound and outbound media blitzes and media tour logistics.
• Develop and maintain business relationships with media contacts.

Grand Rapids, Michigan

• Manage all social media platforms and create a strong online presence by planning and executing social media campaigns and cross-promoting B2B within the industry.
• Content creation for promotional materials and monthly newsletters. Responsible for writing copy to be used in emails and other advertising information. Design graphics, images, and in-store signage using Adobe.
• Analyze consumer behaviors and patterns to better understand how to reach our customers using Google Analytics as well as Facebook and Instagram insights.
• Administrative tasks including, handling donation requests, answering customer phone calls, processing phone orders.

Bachelor Of Business Administration - Bba, Marketing

High School Diploma