Marketing And Communications
CurrentDevelop the annual strategy and manage the execution and development of the following: - Technical marketing and educational materials - Campaigns and promotions - Tradeshows, conferences, and seminars- Inbound and outbound marketing- Communication items (newsletters, blogs, press releases)Manage the development and execution of website content for Limestone Tech and it's subsidiaries Develop the annual strategy and manage the execution and development of all marketing and communications items for the Backster School of Lie DetectionConduct market research to provide an in depth understanding of Limestone’s products and services which allow our team to identify competitive advantages and gaps. Develop pricing structures, customer profiles (buyer persona’s), SWOT analyses, and competitor analyses for Limestone Tech and its subsidiaries Develop and execute the social strategy for all markets to gain further awareness and acceptance of our products and servicesReview analytics to gain a deeper understanding of where marketing and communication items are succeeding and where improvements can be made