Olivia Lawrence Email & Phone Number

Geelong, Victoria, Australia

Melbourne, Victoria, Australia

SV is supporting Victoria’s transition to a circular, climate resilient economy by helping Victorians to create a better environment now and for the future.Working with the Regions & Community Action team, my role was crucial to the planning and execution of statewide multi-channel education and behaviour change campaigns. Specifically, I managed the procurement and contracts for campaign creative production; coordinated media buy; executed English and multicultural media plans; optimised media performance; completed campaign evaluation/reports; liaised daily with creative, media and PR agencies; coordinated storytelling content planning and production; project managed website campaign content refresh; coordinated internal campaign communications; planned and managed the campaign project timeline and developed and nurtured external stakeholder relationships (with industry partners and councils i. e. Visy and City of Melbourne) to promote campaign initiatives.

Fitzroy, Victoria, Australia

Established in 2016, TOFU is an independent nimble full-stack agency committed to delivering solutions with digital and social at their core. Responsible for Dr. Oetker Ristorante and Papa Giuseppi’s annual social media content management, implementation, and post campaign analysis. Management of other various projects from visual identity development and asset rollout, website design, build and analytics (including GTM).

Flemington, Victoria, Australia

VRC is Australia’s premier thoroughbred horse racing club. With over 30,000 members and 200 employees, VRC hosts 25 race meetings annually, including Melbourne Cup Carnival (MCC) and Festival of Racing which attract over 300,000 and 50,000 visitors respectively each year. Collaborated with the Senior Manager – Membership & Engagement to develop and implement integrated marketing strategies driving member acquisition, retention, and engagement. Managed the annual publications schedule, distribution up to 150,000.

Flemington, Victoria, Australia

Responsible for the Club’s annual advertising, promotions, and marketing strategies by overseeing creative development, media placement, reporting, customer research, budget, brand management and all associated marketing activities that drove growth across attendance and memberships. Day to day contact for approvals, enquiries. Managed and led a team of three.

Supported the marketing manager to implement marketing, branding, and advertising plans in addition to managing marketing operations and racebook publications.

Client relationship management; Event management and planning; Event sales and marketing

Collingwood

Arinex is an award-winning event management company providing leading technology solutions for digital conference planning. Responsible for the delivery of a portfolio of events from end to end via stakeholder management; budget management; critical path development; marketing plan development and execution; social program development and execution; speaker program management; registration and payment management; venue negotiation and liaison and overseeing all aspects of event logistics including preparation of running sheets, seating lists, staff coordination onsite, bump in/out schedules.

Melbourne, Australia

Operational sales and events manager.

Masters Of Marketing Management

Bachelor, Tourism And Hospitality

Graduated with First Class Honours

Advanced Diploma In Hospitality Management

Education record