Olivia Laws Email & Phone Number

Louisville, Kentucky, United States

Louisville, Kentucky, United States

Responsible for maintaining the Reference Product Sample Display (SKU Room), photographing new finished goods, and managing the Image Library, while ensuring that the SKU Room acts as a full library and accurate baseline for the Procurement and the Sales/Marketing teams.- Spearheaded SKU Room modernization, by coordinating with manufacturing plants to order and update over 2,000 SKUs in order to establish a precise product baseline for Procurement and Sales/Marketing teams to ensure consistency of product specifications. - Photographed, edited, and uploaded 2,000+ images to the Image Library, enhancing the online shopping experience and supporting e-commerce and digital marketing initiatives.- Developed and implemented an organizational plan for the SKU Room and Image Library, ensuring accurate inventory and mitigating risk. - Initiated the transition of all Image Library assets to the Digital Asset Management (DAM) and SPOKE tools, significantly enhancing accessibility and collaboration across Marketing, Sales, and Procurement teams.- Identified opportunities to enhance the role by assisting with label and SKU specification collection, improving efficiency in meeting compliance and project requirements. - Introduced lifestyle photography of products and LTOs opportunities to the role to elevate marketing efforts.- Collaborated with the Space Planning & Insights Team to optimize e-commerce product images and planograms.

Responsible for planning, designing, and executing personalized wedding and portrait photography sessions.- Conceptualized and delivered personalized photography experiences for 200+ customers while building strong client relationships, and understanding individual needs and preferences to create personalized photo sessions.- Orchestrated seamless wedding photography timelines, ensuring stress-free experiences for couples on their special day.- Leveraged in-depth knowledge of professional digital photography equipment and workflows to deliver high-quality final images within an average of 14 days.- Processed images in post-production using the Adobe suite while incorporating client feedback to ensure satisfaction and enhance the overall visual story.- Grew the client base by 60% year-over-year through exceptional service, quality, and referrals.

Bowling Green, Kentucky, United States

Responsible for brainstorming, scheduling, and executing all social media content for the MHC. - Produced and scheduled 75+ organic social posts across all platforms. - Achieved a 30% increase in applications to the MHC from 2021, through promotion on social media and other areas.- Increased our reach on Instagram by 60% and 36% on Facebook from previous semesters. - Supporting field requests and needs from the MHC staff, coordinating details for events with social media needs.

Bowling Green, Kentucky, United States

Responsible for taking photographs for the MHC’s social media platforms, events, and promotional materials.- Implemented a new photo delivery system for students and faculty to receive images.- Attended the 2021 Honors First-Year Orientation Retreat; producing 3,000 images across 3 days while coordinating with the social media specialist to execute necessary social media posts. - Implemented a new event for students to receive free professional headshots and served over 60+ individuals.

Supported the Integrated Marketing Communications team through content creation, copywriting, project management, and field request fulfillment; developed and executed digital updates across all platforms, including social and website.- Produced and scheduled organic social posts across Slane, Glendronach, and Benriach for global and US-specific channels; wrote copy, managed consumer relationships, and implemented design templates for key PR moments. - Developed Owned Channel and CRM strategies for Coopers' Craft, Benriach, GlenDronach, and Glenglassaugh brands; adjusting brand plan to ensure brand is distinct and differentiated across social channels. - Streamlined brand asset management, consolidating toolkits for 7 brands and implementing an organizational process across all brands.- Designed and executed targeted email campaigns, leveraging assets during key brand moments to drive consumer engagement and sales.- Coordinated vendor media regroups, ensuring successful campaign launches and optimizations.- Created a centralized departmental organizational process and calendar spanning 9 brands, ensuring alignment of key brand moments and streamlined communication across stakeholder groups.

Master Of Science - Ms, Digital Media

Strategic Marketing, Graphic Design

Activities and Societies: Omega Phi Alpha, Mahurin Honors College, Women in Business

Strategic Marketing/General Studies

While living in a manor house in Grantham, England for 3 months I was able to experience a wide range of experiences and cultures.

High School Diploma