Olivia Loy Email & Phone Number

In my role at the RP Group I've: Helped lead the organization through a Repositioning (rebranding) Process so that it may better serve as a leader and resource for California Community Colleges and students across California institutions and other higher education institutions.Guided and shaped organizational and project-based strategic communications plans.Created both an ongoing action plan and an internal editorial/messaging calendar.Led new messaging vehicles and approaches, including creating the first (in org's recent history) annual report and first-ever impact-focused newsletter.Led media relations, earning press in national and statewide higher education-focused publications.Led social media and email campaign efforts, including revamping the organization's key publications and email campaigns.Created cohesive pieces of messaging and internal communications.Presented regularly to the Board of Directors.Led new website development and ongoing website management.Conceptualized, coordinated and implemented a new virtual program for our members, which is now being used as a platform for virtual conference content deliveryUshered in new approaches to better thought leadership branding for executive leaders and board.

Sacramento, California Area

Good writing starts with your story and your voice. I have a knack for finding what makes you, your business and your customers tick. What will separate you from all that background noise is not how much you SEO your content (though I know how to do that) or how many words on the page. It's about what is enticing, and what resonates with the people that matter to you most. Compelling, creative, solution-centered content is at the cornerstone of a remarkable communications strategy. This is where I come in. This is what I do. Here's how I do it:Web ContentNewslettersBlogging Social Media StrategiesAnnual ReportsWriting CoachingJournalism/ReportingArticlesPress ReleasesSpeech WritingAd ConceptsWebsite CreationCommunity ManagementIf you are looking for content or a comprehensive strategy that opens doors; attracts investors, woos media; helps customers; changes minds; starts a conversation; and builds awareness and traction... then email me.

Santa Clara, Ca

Milestone Internet Marketing is now my client. As an employee for this company I wore several hats and took on a few different types of duties including:Blogging and doing keyword research for the hospitality industry.Tackling social media head on.Playing an instrumental role in developing style guidelines for major hotel brands such as Hyatt and Wyndham hotels and editing content-driven projects for brands such as La Quinta. Managing the flow of content, ensuring that projects delivered by our team of writers are clean and on track to attract the perfect audience. I also ensure that our clients’ content and web pages are up to par, and getting lots of love from search engines.Diving deep into keyword research, keyword theories and keyword tools such as Soovle and Wordtracker. I stay current on the latest SEO thoughts and believe that the heart of any SEO strategy is concise content aimed at the customer. Hummingbird, the newest Google algorithm, now confirms this approach.Contributing content and strategy to our new Destination websites, San Francisco and Chicago. These are travel-centric sites chocked full of fresh, engaging content geared for the curious traveler.

I was recruited by Yelp to work as their first Sacramento Community Manager, and over the course of a year I would learn how to quell contentious forums; conceptualize, lead and host three-ringed events; and coordinate a week-long local segment on Fox news.As a community manager, it was also my responsibility to write the Weekly Yelp newsletter; which grew three-fold in readership during my tenure.

I led a three-man PR shop that specialized in helping small to medium-sized businesses in the wine and spirits industry. We secured national press, distribution contracts and investor funding for clients such as Drink Up New York, Mutineer Magazine, Obsello Absinthe and Port of Barcelona Gin.

Brainstorm, develop, implement marketing and public relations and social media strategies for Obsello Absinthe and Port of Barcelona Gin. Garnered 100 percent positive press in the New York Times, Wine Enthusiast, Imbibe, Sacramento Bee, many other publications as well as dozens of blogs. Assist in creating guerilla and traditional marketing events and orchestrating whisper campaigns. Consult with heads of organizations on story angles and how best to approach media and assist with some hypothetical crisis management.

Reporter for Real Estate & Legal Journals, Daily Journal Corporation•Edited, wrote, interviewed and photographed under deadline pressure for two publications simultaneously•Managed columns, columnists, events calendar and photo shoots with minimal supervision•Covered state legislation, urban development, redevelopment, sprawl and commercial development