Audible•Conceptualized and pitched promo campaigns for Audible’s podcasts and new audio series launches including Sleep Sound, The Downloaded, and Anne of Green Gables. •Wrote targeted scripts for approved pitches, aligning brand messaging to drive engagement.Investis Digital [Contracted through Pia Nova, LLC]•Managed production and content development of motivational videos for the Connected Content™ software launch at Investis Digital's Town Hall, amplifying excitement and driving engagement.•Edited scripts and orchestrated two narratives with the constraints of stock footage. Auditioned voiceover talent and partnered with design, video editing, and audio teams to refine and finalize cuts. Fox Entertainment Group [Contracted through Northern Lights]•Led production of a dynamic multi-screen open sizzle for a high-profile Upfront event, serving as lead client liaison, aligning creative vision with event strategy, and managing a complex, multilevel approval and delivery process.•Created and managed production timeline, monitored budget, and actualized final costs.•Provided comprehensive creative feedback on video cuts, and coordinated revision requests to meet stakeholder goals and enhance the impact of the event presentation.Salesforce [Contracted through Northern Lights]•Managed production of promotional videos for the Salesforce annual Dreamforce conference, organizing an extensive volume of footage and implementing an optimized workflow.•Collaborated with video editor, graphic designer, flame artist, and audio engineer on creative execution.PetPlate [Contracted through Northern Lights]•Led post-production for PetPlate TV commercials, managing logistics, scheduling, and resources under tight deadlines, and refining content through multiple revisions to ensure brand alignment.

Key achievements:•Led creative and production of multi-platform, multi-million dollar quarterly Food Network Kohl's product campaign from 2017-2019, resulting in 45% increase in brand favorability, and 225% increase in product line purchases in 2019.•Developed, wrote and produced brand campaigns with feature film integrations for movie studios including Disney, Fox, DreamWorks, and Focus Features.•Managed the creation and production of custom TV vignette, billboard and social video content for 2020 SeaPak Chopped series-branded campaign that increased brand favorability by 13% and purchase intent by 14%. •Directed A-list network talent including: Ree Drummond, Geoffrey Zakarian, and Giada De Laurentiis on co-branded partnership campaign shoots, and supervised post-production. Pre-interviewed talent for scripting purposes.•Developed, wrote and produced integrated vignettes for nine seasons of Food Network Star, featuring multi-platform partnerships with Buick and Volkswagen.•Trained, mentored, and managed a team of freelance writer/producers, and junior production staff.

•Managed the production of AV content for Ad Sales Marketing, Digital Ad Sales Marketing, Consumer Marketing, and New Business teams. •Spearheaded creative initiatves to elevate client brand visibility within integrated marketing campaigns, ensuring a smooth alignment with Food Network’s brand identity. Directed video shoots for seamless execution.•Transformed intricate recipes into snappy copy for CPG brand-sponsored videos, on-air billboards, and snipes, while taking charge of video production.•Wrote and produced promotional videos for the annual New York City Wine & Food Festival, and sizzle videos for exhibit booths. Interviewed patrons and celebrity chefs at festival events, directing video crews capturing B-roll.

•Conceptualized, wrote, and produced promos and launch campaigns for top network shows, reaching more than 85 million homes. •Wrote and produced PSA campaigns for partnership with Share Our Strength, sweepstakes spots, and sizzle reels for the Ad Sales Marketing team.