Responsible for developing content and implementation of interactive and traditional marketing strategies across multiple channels to achieve client goals. Scope of work includes planning, producing and administration of interactive, social media and other marketing communication. Organize reports using Google Analytics, Google Webmaster and Bing Tools. Write content for client newsletters, ads, websites and other media.

Responsibilities of the Sales & Marketing director included building and maintaining the restaurant’s loyalty program through RestaurantConnect, Opentable and Fishbowl mailing system. Maintained all of the social media channels such as Facebook, Twitter, YouTube, Instagram, Yelp, Urbanspoon and TripAdvisor. Created all in-house marketing for tv slideshows, table tents, monthly newsletters. Responsible for placing advertisements in various media channels. There was an ongoing responsibility to… Show more Responsibilities of the Sales & Marketing director included building and maintaining the restaurant’s loyalty program through RestaurantConnect, Opentable and Fishbowl mailing system. Maintained all of the social media channels such as Facebook, Twitter, YouTube, Instagram, Yelp, Urbanspoon and TripAdvisor. Created all in-house marketing for tv slideshows, table tents, monthly newsletters. Responsible for placing advertisements in various media channels. There was an ongoing responsibility to work with print companies to create marketing materials such as to-go menus, banquet postcards, and free appetizer cards that were delivered to local businesses and hotels. In addition to marketing duties, the role required assisting in the training of new and current employees. Selected Accomplishments:-Increased the loyalty club members by almost 1,500 people in 8 months-Built a new website in January 2013 using the content management system WordPress and updated it with new menu items, features, upcoming events.-Initiated the use of Google Analytics to track and analyze the online marketing campaigns and the overall website traffic -Increased Facebook fan base from 123 followers to over 1,650 in less than a year-Created and managed two separate networking group meetings. Organized presentations and trainings for these meetings Show less

-Managed a team of eight people as the Associate Group Publication Manager for the International Student Guide to the United States of America Series-Coordinated direct sales for assigned publications: Senior Citizen’s Guide to Metro Detroit, International Student Guide to the United States of America, The High School Graduate to Miami, The High School Graduate to Houston, and the Student Guide to Pittsburgh. -Developed relationships with potential and current clients through client… Show more -Managed a team of eight people as the Associate Group Publication Manager for the International Student Guide to the United States of America Series-Coordinated direct sales for assigned publications: Senior Citizen’s Guide to Metro Detroit, International Student Guide to the United States of America, The High School Graduate to Miami, The High School Graduate to Houston, and the Student Guide to Pittsburgh. -Developed relationships with potential and current clients through client maintenance and offering public relations opportunities to relevant businesses-Conducted monthly research of current databases and other industry trends to identify new potential leads in the education and healthcare markets; use research to reach out to potential clients. -Coordinated print content in the form of articles and responsible for organizing the pagination, proofing the publications and working with the artwork department on layout design and editing-Maintained influence over cover design and managed distribution of each publication -Developed a branding plan for the International Student Guide to the United States of America as a series of three publications through cohesive page design, text design, and website layout-Managed and created all content for social media, Facebook and Twitter, to increase traffic and build relationships with international students looking to study in the United States-Worked with the web design team to evaluate and redesign the www.internationalstudentguidetotheusa.com and www.indianstudentguide.in -Worked with the web design team to increase website rankings for www.internationalstudentguidetotheusa.com using content updating, SEO techniques that increase keyword rankings. Google Adwords, Google Trends, and Google Analytics are used extensively in this process-Wrote, edited and distributed for approval the client-requested profiles to be posted on the websites corresponding to the publication that featured their advertisement Show less

-Discussed the details of publishing with potential authors via phone and email-Made approximately 75 outbound telephone calls to authors a day-Sent mass emails to authors requesting their manuscripts and marketing what services the company offers-Answered various questions from authors regarding services provided and marketing plans for their book-Sold publishing contracts to interested authors-Other positions held during this time are Senior Author Relations Coordinator… Show more -Discussed the details of publishing with potential authors via phone and email-Made approximately 75 outbound telephone calls to authors a day-Sent mass emails to authors requesting their manuscripts and marketing what services the company offers-Answered various questions from authors regarding services provided and marketing plans for their book-Sold publishing contracts to interested authors-Other positions held during this time are Senior Author Relations Coordinator and Author Relations Coordinator. Both held responsibilities in selling and administrative tasks Show less