Olivia Beck Email & Phone Number

Philadelphia, Pennsylvania, United States

- Shortlisted for 2024 US Partnership Awards for Best Performance Based Partnership- Spearhead the affiliate marketing strategy on a portfolio of brands across verticals, including enterprise-level clients- Identify new avenues for growth based on analysis of program performance, industry insights, and vertical trends- Effectively communicate program KPIs, strategy, and publisher opportunities through weekly client calls, QBRs, and annual strategy reviews- Strategize with the Partnership Development team to ensure alignment between clients' program goals and publisher opportunities across content, loyalty, coupon, perks, tech, and influencer publisher categories

Philadelphia, Pennsylvania, United States

- Independently managed a portfolio of 7 to 8 brands’ affiliate marketing programs across the verticals of apparel, accessories, food and beverage, beauty, health and wellness, and home- Analyzed program performance to guide KPI-driven strategies, identify new opportunities, and optimize current campaigns to exceed brands’ program goals- Collaborated with the Partnership Development team to ensure alignment between clients' program goals and publisher opportunities across content, loyalty, coupon, perks, tech, and influencer categories- Strategically leveraged industry insight, vertical trends, and creativity, to bring new, intentional opportunities to the brands’ affiliate programs- Sustained strong client relationships through ongoing communication, as well as by leading weekly client calls to share program progress, publisher updates, and new opportunities

Philadelphia, Pennsylvania, United States

- Oversaw the daily operations of 6 brand’s affiliate marketing programs in their respective affiliate networks- Performed in-depth analyses on client programs on an ongoing basis to identify successful strategies and placements' performance as well as program shortcomings and areas for growth- Collaborated and strategized with the Partnership Development team to ensure alignment between clients' program goals and publisher opportunities- Led weekly client calls to share progress and updates- Maintained a strong understanding of the performance marketing industry to be well versed in speaking about trends and initiatives, as well as bring new opportunities to the table

Philadelphia, Pennsylvania, United States

- Platinum MarCom Award Winner- Assisted Senior Client Account Strategists with in-depth analyses on client programs on an ongoing basis to identify successful strategies and placements’ performance as well as program shortcomings and areas for growth- Collaborated with Senior Client Account Strategists to create monthly newsletter content for each client to keep publishers up to date on new product launches and brand promotions- Recorded notes on weekly client calls and drafted post-call recaps for Senior Client Account Strategists to maximize efficiency in client email correspondence and program organization

Philadelphia, Pennsylvania

- Manage influencer relations for seven brands by screening influencers, sending outreach emails, and forming strong partnerships between the brand and influencer- Screen various affiliate publisher applications for eighth brands within three networks - Analyze and report monthly growth, traffic, sales, and revenue for top content publishers- Accountable for achieving monthly KPI goals for onboarding influencers- Update and send descriptions of new weekly promotions for content publishers- Communicate with influencers and publishers on upcoming promotions and new product launches

Philadelphia, Pennsylvania

• Counsel and mentor students in one on one weekly meetings• Report and track student progress monthly• Discuss with students the resources the campus has to offer and guide them in theappropriate direction pertaining to their interests and major• Trained in communication, organizational, counseling and critical thinking skills

Greater Philadelphia Area

• Provided office support for the accounting office within a public university• Assisted accountants, deliver special documents to the university’s executive board and execute daily office transactions• Updated and organize financial documents and handle deposits and checks

West Chester, Pennsylvania

• Created QVC vendor marketing proposals from start to completion, scheduling timelines of campaigns• Analyzed and reported campaign performance metrics in recap reports such as weekly sales and number of new customers brought in from the campaign• Assisted the marketing team with market research on client and vendors • Communicated with the e-commerce department, discussing how to maximize each vendor’s goal• Updated vendor trackers with appropriate verbiage, dates, and marketing placements • Monitored daily campaign progress in paid social, affiliates, and email marketing

Philadelphia, Pennsylvania

• Assist with implementation of the Bar Foundation’s marketing and development projects, campaigns, and initiatives • Execute various tasks related to marketing, communications, public relations, branding, messaging, outreach, event management, and fundraising • Develop content creation for websites, social media, campaign materials, and articles• Responsible for planning events and other fundraising activities • Edit and enhance documents, emails, and drafts for donor relations

Drexel Hill, Pa

Havertown, Pa

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Activities and Societies: American Marketing Association, Phi Sigma Sigma Sorority, HootaThon, Reflections Dance Company

Education record