Played a vital role in driving revenue, brand, and reputation growth having co-launched a startup women’s clothing brand. Expert in developing brand identity, executing visual and content strategies, and managing social media. Skilled in end-to-end marketing campaigns, influencer partnerships, and cohesive packaging design. Proficient in Canva, Brevo (email marketing), and Shopify. Recognized for orchestrating impactful brand photoshoots and harmonizing website copywriting and design for optimal user experience. Demonstrated ability to blend creativity with strategic goals to drive brand recognition and enhance user engagement.

Effectively oversaw brand strategy and marketing initiatives for EmblemHealth’s family of companies (including ConnectiCare). Responsible for creating, planning, and executing marketing initiatives to engage and inform constituents, drive market share, and generate positive brand favorability in the marketplace.

Responsible for the development and execution of marketing campaigns and projects designed to grow business in the B2C and B2B sectors, enhance member experience, and improve health outcomes.- Spearheaded and conceived brand transformation for a national employee wellness company. Portfolio included company name, logo design, color pallet, and brand guidelines. - Branded four service centers, involving creative design and vendor management for production and installation.- Assisted in managing social media strategy, posts and customer service using Salesforce social studio.- Executed all marketing initiatives to grow membership at service centers, included using organic and paid media, collateral development, coordinating photo shoots for original content, and event coordination.

Responsible for innovative thinking and project management to strategize, lead, and implement integrated programs and events for B2B, B2C, and employees. - Launched a volunteer program, Good Deeds, that connects employees and members with local nonprofits.- Managed all event promotion, print and email advertising and social media to drive traffic and engagement.- Tracked performance and shared post event evaluations, reports, and budget.- Developed planning guides and trained additional team members in event coordination and brand representation.

The go-to person for logistics, problem solving, vendor management and client relations. Excelled in a competitive internship and my performance led to longterm position with a premier wedding planning company. Responsible for day-of event coordination and ensuring event success.- Established relationships with clients serving as lead contact throughout events. - Orchestrated brand activation, onsite logistics and vendor management to bring clients' visions to life and produce compelling brand experiences.- Ensured client satisfaction through creative solutions, attention to detail, time management, and maintaining a stress-free environment.

The right-hand to the Director of Retail. Learned all areas of retail operations, performed marketing and event coordination duties, and applied superb organization. - Increased productivity by mirroring duties several levels above current role and utilizing strong multitasking and time management skills.- Coordinated meetings and unique company events with consistent effectiveness and excellence.- Creative oversight of advertising for print, commercials and promotional items.- Orchestrated the production of marketing material by managing key stakeholders to execute the project within the timeline and budget.

Coordinated weddings and events in entirety from design, planning, to execution .Assisted in brand marketing, sales, and day of management.Created innovative design concepts that exceeded client expectations.Maintained strong relationships with numerous vendors.

Provide customer service and assistance Use problem solving skills to track missing mailManage software tracking of inputs and package deliveries

Assisted in planning a spring break trip and organized registration exceeding the set goal

Used analytical skills to screen resumés, conduct interviews, and determine candidate eligibility Worked closely with co-workers to find new approaches and successfully recruited candidatesArranged college recruiting events for the team to attend

Developed outstanding people skills, independence and gained office experiencePresented clients with apartment information and provided tours of the complexOrganized new client information and paperworkAnswered phone calls, inspected apartments and wrote up work orders