As Senior Director of Retention at Kroma Wellness, I am responsible for developing and executing strategies to maximize customer lifetime value, improve retention, and foster long-term brand loyalty. My focus is on creating personalized, data-driven experiences that deepen customer relationships, while collaborating with cross-functional teams to refine our retention initiatives. Through continuous optimization of our retention programs and leveraging insights to drive customer engagement, I work to ensure that every customer’s journey with Kroma Wellness is both meaningful and lasting. My goal is to cultivate a thriving community of loyal customers who are as passionate about our products as we are about their well-being.

As the Director of Growth at Kroma Wellness, I led the strategy and execution of initiatives to drive sustainable growth, enhance brand visibility, and foster customer loyalty. With a focus on innovative marketing, data-driven decision-making, and cross-functional collaboration, I worked to elevate Kroma Wellness as a leader in the wellness space. My role centers on optimizing customer acquisition channels, expanding our reach, and delivering impactful experiences that align with our mission to empower individuals to live healthier, more balanced lives.

Retention/CRM

Multi-channel brand campaign development and execution (email, app, in club, event)

Organic social, content development, influencer, email marketing

Lead development, email campaign management, monthly webinar promotion and support, regional industry event execution, data collection and maintenance

Field marketing

Marketing qualified lead (MQL) generation, qualification, distribution and maintenance