FusionFront Media offers consulting and freelance services at the intersection of advertising, media, and entertainment, working with brands, agencies, and media companies to develop impactful content strategies and media relations initiatives.As part of this work, FusionFront Media presents Screen & Sponsor: The New Era of Filmmaking, a podcast that dives into what happens when Hollywood and marketing collide. In season one, I explore how brands are revolutionizing film production, reshaping the way we experience cinema, and contributing to iconic projects like the Barbie movie.Complementing the podcast, FusionFront Media also publishes a companion Substack newsletter. Each edition features exclusive insights from podcast guests, curated links to key industry research, summaries of relevant news and events, and my take on the latest industry happenings.For consulting inquiries, collaborations, or advertising opportunities on the podcast, connect with me here on LinkedIn or email me at olivia@fusionfrontmedia.com.

I began my career at Forrester, researching how top advertising agencies operate, which laid the groundwork for my role at ADWEEK reporting on the business side of the industry. Most recently, at Madison & Wall, I analyzed financial trends in advertising and co-hosted the M&W Podcast with Brian Wieser. Now, I'm focusing on freelance consulting and building FusionFront Media while continuing to engage as a speaker and moderator at industry events.

In-depth Reporting: Deeply report on advertising and marketing industry news. Produce well-sourced feature stories and breaking news reports under tight timelines. This reporting requires frequent conversations with C-Suite leaders and source cultivation.Event Moderation: Lead on-stage conversations at industry events. Speaking engagements have included: Web Summit Lisbon, Collision Conference Toronto, The Attention Council, Own It!, Qualtrics’ X4, OTT.X XFRONTS and more.

Editorial direction: Managed all content on the Pega Community Blog, a new channel serving Pega Community members who want to improve their technical skillsets and develop professionally. Assigned blog posts and provided complete editorial direction, from structural and copy edits to publishing content to optimizing content performance.Newsletter management: Managed Pega's monthly community newsletter, including creating copy covering features, announcements, and upcoming events. Virtual event production: Led production of an ongoing live webinar series presented via WebEx. Optimized event registrations/attendance, and experimented with novel community engagement strategies.

Led B2B editorial strategy for the Samsung Business Insights (insights.samsung.com) publication to support demand generation efforts across industry verticals using Skyword’s content marketing platform (CMP) to drive audience engagement and generate leads.Content Strategy: Implemented a strategic vision to deliver digestible content focusing on industry trends, customer case studies, and product use cases to illustrate the value of Samsung’s solutions.Project Management: Guided cross-functional communication with editorial, creative operations, production, and community management groups to produce various content types including articles, white papers, case studies, infographics, video, and webinars.Editorial Direction: Managed contributors, including assigning articles, editing submissions, ensuring strategic alignment, and providing detailed feedback and project direction.Account Management: Led strategic calls with the Samsung North American demand generation team to ensure project deliverables are produced in an expedient fashion and in alignment with overall content and brand vision. Facilitated ideation sessions with Samsung’s internal subject matter experts, partners, and customers to identify novel use case stories and asset delivery strategies.

Guided CMOs via research and advisory on customer-obsessed marketing and agency partnership strategies. Employed qualitative and survey research methods to uncover and report on market trends.Industry Analysis: Produced research for Forrester’s first media agency coverage area.Collaborated with leading industry analysts to deliver in-depth analysis of the competitivelandscape for agencies, including holding company business models and agency service offerings.Brand Strategy: Researched and advised brands on effective branding and communicationstrategies. Managed the production of Forrester’s Brand Experience Playbook, a collection of reports that provide a roadmap for CMOs to navigate the intersection of brand and CX.View my bylines here: goo.gl/qgqAcJ

Analyst Relations: Cultivated analyst relationships with clients, technology vendors, andagencies. Directed analyst communications to secure research interviews, briefings, and advisory.Project Management: Oversaw production for 7-10 simultaneous reports from the idea phase through the editing and publishing processes, including writing, fact-checking, and copy editing, contributing to a total of 45 published industry reports per year.Research Design: Outlined the design of research programs to uncover insights regarding market trends affecting the marketing technology and media agency landscapes.

Oversaw PR for InkHouse’s enterprise and marketing technology accounts by interfacing with clients and developing engaging brand stories for companies including Localytics, SoftwareONE, ownerIQ, and the Liberty Mutual Foundation.Account Management: Collaborated across account teams to develop story ideas, secure media placements at target publications, and analyze trends in the media industry. Drafted and presented quarterly reports summarizing PR performance.Project Management: Oversaw account activity for five clients at a time, which included media and analyst relations, press releases, speaking submissions, bylines, and social media.

Newscom hosts and licenses over 70 million photos, graphics, illustrations and text stories from the world's top publishers, photographers, and creators.Published written content to promote digital assets licensed by major news outlets.Content Writing: Covered news, politics, travel, and culture for a blog that received 300k yearly visitors.Content Strategy: Led an editorial team charged to produce content for a new product blog. Launched a strategy to raise company visibility by interviewing and profiling product influencers.

Researched thought leadership strategies for ASA executives, drafted press releases, and pitched story ideas placed in ASA's US News & World Report "Student Loan Ranger" column.