Brand Assistant
Lunae
Who is Olivia R.? Overview
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Olivia R. is listed as Brand Assistant at Lunae, based in Raleigh-Durham-Chapel Hill Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Olivia R..
Olivia R. previously worked as Research Communications Specialist at Nc State Poole College Of Management and Student Content Writer at Nc State Data Science Academy. Olivia R. holds Master Of Management, Marketing Analytics With A Graduate Certificate In Business Analytics from Nc State Poole College Of Management.
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Lunae
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Profile bio
About Olivia R.
I am a graduate student at North Carolina State University studying Marketing Analytics and Business Analytics, and a recent graduate from the University of North Carolina at Chapel Hill and the UNC Hussman School of Journalism and Media, where I studied Advertising and Public Relations and English and Comparative Literature with a concentration in Writing, Editing and Digital Publishing with a minor in Conflict Management.As a proud Peruvian-Puerto Rican-American born in the San Francisco Bay Area and raised in the Triangle area of North Carolina, I have been encompassed by different cultures my entire life. As an analyst and a storyteller, I am searching for roles that provide global and diverse opportunities where I can critically think and use my cultural lens to analyze data and find actionable insights that impact people across the globe.
Listed skills include Leadership, Presentation Skills, Writing, Cross Cultural Communication Skills, and 47 others.
Current workplace
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16 roles
Olivia R. work experience
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Research Communications Specialist
Current
Jun 2024 - Present
Student Content Writer
- Increased website traffic by 10% by writing 5+ blogs and editorial articles for the DSA's website
- Enhanced social media marketing strategy by coordinating 3+ student-facing social media campaigns
- Grew the DSA's social media acocunts by 120+ followers each by strategically posting content on X, Instagram, LinkedIn and Facebook
Jan 2024 - May 2024
Marketing Analytics And Consumer Insights Intern
- Conducted monthly trend analysis on 3+ key metrics for PRH, Brightly and Splash websites, providing insights for internal reports and strategic planning
- Led an executive reporting project focused on consumer marketing revenue, audience engagement, marketing spend and overall performance, ensuring clear and actionable communication with stakeholders
- Generated 10+ actionable insights for The Reader Lounge through detailed analysis of monthly survey data, enhancing decision-making processes
- Spearheaded a research and data analysis project on Gen Z attitudes towards market research, contributing to the development of long-term engagement strategies for The Reader Lounge
Sep 2023 - Mar 2024
Infrastructure Solutions Group Strategic Communications Intern
- Strengthened ISG's brand image library by collecting and extracting 15+ images to showcase POVs and verticals in external and internal communications
- Enhanced social media marketing strategy by writing 3+ blog posts about events and customer stories
- Streamlined internal communications by designing and constructing 3 web pages for the employee intranet site
Jan 2023 - May 2023
Campaign Strategist
- Grew Grata Diner’s Instagram reach by 80% by directing and concepting 3 pieces of video content
- Increased Alamance Community College’s engagement with a 3.1% cost per result rate by producing 6+ Facebook ads
- Grew clientele and generated more than $12,000 in 6 months by meeting and pitching to new clients
- Led the Helium Agency account by coordinating 10 weekly deliverables and serving as the client’s point of contact
Aug 2021 - May 2023
Data And Analysis Intern
- Identified 20+ actionable insights for Whirlpool Corporation’s brand portfolio and their shopper profiles by leading an audience segmentation project
- Streamlined data analysis for 7 key metrics for 2 platforms by creating a dashboard for the JennAir brand
- Synthesized data from advertising and marketing efforts by creating and presenting 8+ data visualizations for 6 client-facing deliverables, including wrap reports and ad hoc analyses
- Spearheaded research and strategy to create an integrated marketing campaign for the Under Armour brand
Jun 2022 - Aug 2022
Maip Fellow
- Selected from a rigorous application process with a pool of 700+ applicants to participate in a 22-week-long fellowship, which includes a 10-week summer internship
- Participated in weekly workshops, trainings and seminars
- Conducted analysis and research to find insights to form a data-driven strategy as well as implemented data sources to create a media measurement plan for the summer project of creating an integrated marketing campaign.
Feb 2022 - Aug 2022
Audience Engagement Editor
- Managed The Daily Tar Heel's social media accounts, which have 24.5k followers on Instagram, 60.5k followers on Twitter and 40k followers on Facebook
- Coached 20+ staffers daily by providing feedback on social media copy for 10+ posts
- Strengthened audience engagement by developing and executing strategy for three social media platforms
- Maintained readership by writing the “DTH at a Glance,” a newsletter with more than 9k subscribers
Aug 2021 - Dec 2021
Assistant Audience Engagement Editor
- Created posts on Adobe Ilustrator for The Daily Tar Heel's Instagram — its student-facing platform
- Scheduled social media content
- Worked with staffers to edit social media copy for Twitter and Facebook
- Assisted with breaking news coverage
Jan 2021 - Aug 2021
Editorial Board Member
- Pitched and wrote opinion pieces for The Daily Tar Heel
- Collaborated with other board members for editorial pieces
Aug 2020 - Jan 2021
Staff Writer
- Wrote weekly articles on a 24-hour turnaround focused on campus news and events
Jan 2020 - Jul 2020
News Intern
Chatham News + Record
- Provided community news coverage on events, businesses and local government for Chatham County, N.C.
- Wrote for "La Voz" — CN + R's coverage for the local Hispanic community
- Copyedited and processed articles, news briefs and press releases
- Brainstormed ideas for the TikTok account
May 2020 - Sep 2021
Social Media Marketing Intern
Unc Entrepreneurship Center At Kenan-Flagler
- Increased reach rate 15% by developing and executing strategy for 2 social media platforms
- Increased event registrations 10% by creating social and drip campaigns
- Crafted biweekly marketing emails for each month and wrote 5+ blog posts
Aug 2020 - Mar 2021
Data Center Group Communications Intern
- Assisted with writing engaging stories and posts for the Data Center Group's internal employee site, as well as social media campaigns
- Helped to develop contact for multiple communications channels such as email, newsletters, internal employee intranet, and through social media
Jun 2018 - Aug 2018
Communications And Community Relations Intern
- Wrote internal news coverage that included taking photos, producing short videos, and conducting brief interviews.
- Participated in asset audits, shadowed the briefing planning process, and updated videos/assets on all systems.
- Worked with Lenovo Cares – Giving & Volunteer Program.
Jun 2017 - Jul 2017
6 education records
Olivia R. education
Master Of Management, Marketing Analytics With A Graduate Certificate In Business Analytics
Nc State Poole College Of Management
Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication
Unc Hussman School Of Journalism And Media
Bachelor Of Arts - Ba, English And Comparative Literature
University Of North Carolina At Chapel Hill
Business, Management, Marketing, And Related Support Services
Ies Abroad
International Business
Paris School Of Business
High School Diploma
Lee County High School
FAQ
Frequently asked questions about Olivia R.
Quick answers generated from the profile data available on this page.
What company does Olivia R. work for?
Olivia R. works for Lunae.
What is Olivia R.'s role at Lunae?
Olivia R. is listed as Brand Assistant at Lunae.
Where is Olivia R. based?
Olivia R. is based in Raleigh-Durham-Chapel Hill Area, United States, United States while working with Lunae.
What companies has Olivia R. worked for?
Olivia R. has worked for Lunae, Nc State Poole College Of Management, Nc State Data Science Academy, Penguin Random House, and Lenovo.
How can I contact Olivia R.?
You can use AeroLeads to view verified contact signals for Olivia R. at Lunae, including work email, phone, and LinkedIn data when available.
What schools did Olivia R. attend?
Olivia R. holds Master Of Management, Marketing Analytics With A Graduate Certificate In Business Analytics from Nc State Poole College Of Management.
What skills is Olivia R. known for?
Olivia R. is listed with skills including Leadership, Presentation Skills, Writing, Cross Cultural Communication Skills, Social Media, Public Speaking, Kpi Dashboards, and Proofreading.
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