Supports the marketing department by participating in the planning, organization, and execution of company marketing activities, including internal marketing.Undertakes administrative tasks to ensure the organization and coordination of the department’s activities, including participation in vendor relationships.Coordinates or manages various campaign projects and events.Participates in home service industry market research, data analysis, traditional and digital advertising mediums, online lead generation platforms, reputation management, internal marketing communications, and event management.Assists with marketing programs across mediums including TV, radio, outdoor, direct mail, website, email, social media, online lead generation, and events.

Drove brand awareness and reputation through active participation in rebranding efforts, development of compelling website content, and creation of impactful digital content across diverse platforms.Utilized data analysis and optimization techniques to evaluate the performance of paid, organic, direct, and search leads using Eco's scorecards. Collaborated cross-functionally with Care Team and Marketing department to leverage customer feedback and address concerns in a timely manner.

Successfully oversaw the Marketing Team alongside my Co-Director. We fostered a collaborative environment focused on inspiring authentic style and sophistication.Utilizing my creative mindset, I consistently generated and cultivated innovative ideas for marketing opportunities and distribution events. These initiatives significantly contributed to increasing the magazine's awareness and reach among the target audience.Proactively engaged with local businesses, forging valuable partnerships and selling advertisements and other marketing opportunities. Through strategic networking, I effectively expanded the magazine's network, creating mutually beneficial relationships that enhanced its growth and influence.Advertisement sales totaled $3,850 from May 2023 to May 2024.

Planned and executed events, speakers, and tactics to broaden the Gamma Upsilon chapter's exposure on current events, topics, and issues. Fostered a welcoming environment within the new executive board by expanding the DEI committee,resulting in the creation of 20 engaging social media posts for DEI observances, as well as planned chapter events and guest speakers to increase community engagement and awareness.

Collaborated in cross-functional teams within a fast-paced retail environment, fostering relationships with store leaders, associates, and external partners to optimize business operations and enhance overall team performance across 13 Ohio stores.Displayed proficiency in merchandising through strategic implementation of visual directives, elevating store aesthetics, and ensuring alignment with brand standards.

Completed four interconnected courses designed to provide a well-rounded introduction to business in the real world. While completing these courses, issues as well as cultural and ethical themes relevant to the evolution of business were analyzed.

Communicated with customers to provide custom orders and collaborated with team members effectively during the process. Additionally, prepared displays for the business to market our products and attract new customers.