• Build and execute go-to-market strategy for Marketing initiatives and goals• Partner with Operations & merchants on developing marketing strategy and planning, maximizingincremental gains to meet overarching business targets.• Test messaging types, promotions, content, etc. across different audiences to determine ideal messaging recommendations and tactics• Test and design a best-in-class marketing playbook to drive merchant sales, repeat orders, decrease churn, and increase ROI• Develop and foster strong relationships and create annual marketing plans for our top partners, working with their marketing teams to execute and drive growth.• Partner with net new launch merchants to build out brand awareness and acquire new customers.• Respond to emerging partner trends and test new marketing methods for both retention and acquisition• Drive growth and loyalty by designing CRM creative and tactics that encourages loyalty program registration and engagement

Work across all brands which includes Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, & Fleming's Steakhouse and Wine Bar.• Manage the development of campaign strategies and tactics to drive traffic and sales growth• Identify marketing opportunity through customer segments• Act as brand management, maintaining brand equity and brand pillars • Liaison with brand marketing teams coordinating email communication calendar planning, creative development, deployment, and reporting on campaigns• Own maintaining marketing calendar and other reporting documents• Lead marketing team in the development of strategic marketing plans. • Manage the development of projects that include working with external vendors

• Managed all ad-hoc email and push content for tenured/late lifecycle kids and parents. From ideation, briefing, creative team, targeting, segmentation, overseeing execution, analysis, and reporting. Once you were a paying customer, my KPI was keeping you around and reducing overall churn.• Supported early-lifecycle, triggered, and onboarding CRM campaigns for kids and parents.• Managed in-app notifications and in-app content for various high-profile placements within the app experience. Targeted this content based on various segments including length of subscription, pricing plan, child age, behaviors/app usage, etc.• Worked cross-functionally with all stakeholders - product managers, product marketing managers, creative team, analytics, legal, compliance, PR, etc. Managed our entire integrated marketing process identifying key tentpole and messaging opportunities (Back to School, Investing Month, Holiday, etc), smaller timely holidays (Pi Day, National Chores Day, etc), identified opportunities to align messaging across all channels, prioritization of initiatives, documentation of support across all channels, and reporting off all initiatives cross-channel.• Developed A/B tests (Subject Line, preheader, copy, imagery, content, targeting, segmentation, app version, etc) to gather learnings - and evolve and optimize the CRM program based on learnings.• Oversaw execution of campaigns - ensuring proper targeting, segmentation, QA, alignment with creative expectations, and deployment.• Participated and held board positions across many employee interest groups and 'Values Program'. Budget chair for EJI (Equality, Justice, Inclusion), social and communications chair for Voices (Women's Interest Group), Marketing Fun Committee chair, assisted with teaching and marketing initiatives for Legacy program (teaching personal finance to at-risk youth), and member of Values program (interviewed 30+ potential employees to vet and evaluate fit for company).

• Manage on-site marketing for 7 strategic CPG vendor partners within the beverage, frozen, and snack verticals contributing to an increase of over 50% in sales YoY.• Develop and execute marketing materials for vendors and category initiatives such as email, social content, and in-line messaging. Marketing efforts garnered over 100M impressions/month.• Analyze performance of campaigns evaluating data points such as impressions, CTR, units, and supply chain metrics, presenting insights to team, leadership, and vendors. Provide actionable insights and develop future strategies based on performance learnings.• Run event initiatives across the organization as the Events project owner, including Prime Day, Thanksgiving, and Holiday. Owned events such as Halloween.• Design A/B tests and learning frameworks, testing copy, content, imagery, and targeting. Make strategic recommendations and build one-pagers summarizing learnings for the org.• Present weekly, monthly, and quarterly business reviews to evaluate vendor performance against site benchmarks, evaluate past strategies, and make future recommendations.• Partner with visual design, user experience, SEO, Amazon Advertising, and other partner teams to build compelling content that optimizes CX and customer shopability.

Social role:• Oversee all social channels for @MicrosoftStore. Duties include contributing to overall social and channel strategy, developing and documenting best practices and playbook, managing content calendars, and oversee customer response team• Work with agency to develop compelling social creative that meets business objectives and goals• Coordinate with other social departments, internal PMG teams, business groups, and PR to identify opportunities to work together and amplify initiativesCRM role:• Manage all international email communication for Microsoft Store online and physical stores• Xbox category expert for the program, overseeing all email campaigns related to gaming and Xbox• Drive and monitor email campaign execution across email campaigns including feedback consolidation, LCA reviews, and functional reviews• Work with various stakeholders to gather information and develop creative briefs. Consult on design, cadence, and targeting/segmentation to drive optimization campaigns to achieve/exceed goals/targets• Maintain historical reporting and creative for all CRM campaigns

Right-hand to Brandon Stanton. Monitored social channels, responded to emails, booked travel, filed for LLC, managed contractor payments, assisted with book signings - overall, anything needed.

• Created and implemented social strategies for a variety of brands, including channel recommendations, audience research and evaluations, content and messaging strategies, paid media amplification, retargeting, and influencer identification. Clients include Microsoft Office, Microsoft OneNote Student Campaign, IHG, Coca-Cola, and St-Germain.• Brief and evaluate creative to ensure content is on-brand, on-strategy, and is appropriate for audiences• Created company and team-wide POV's on channel and overall landscape changes in digital and social

• Managed the Dos Equis’ Twitter, Facebook, and Instagram accounts and content calendars. Worked with creative team to provide direction and strategy to create effective and engaging content. Acted as liaison between internal creative and account teams and client to make sure all needs are being met, communicated, and delivered• Assisted with overall Dos Equis social strategy, as well as any campaign or event-specific initiatives. Provided timely POV’s and strategic digital recommendations• Led our Instagram and Vine influencer programs identifying influencers, contracting/briefing creative, and maintaining relationship

• Managed 15 local-market social communities distributing content, leading trainings, and managing local-market requests. Ensured local-markets’ digital needs were met by providing consultation on content creation, moderation, CRM, and social activations. Created monthly digital strategy and community reports later provided to global and local markets for client• Brainstormed and implemented campaign-specific social activations across many platforms and managed execution for clients. Maintained social content and creative calendaring for up to 8 priority accounts at a time. Managed creation of monthly, quarterly, show-based and competitive reports• Clients included BRAVO channel and Trident gum

• Created the content and managed official @CocaCola Twitter account - growing it to over 320K followers. Bought and promoted ads within Twitter ads tool, later taking the metrics to create best practices and learnings. • Managed relationship with enterprise Twitter tool (CoTweet) and led trainings for other departments, brands, and markets on how to use the tool. Created and implemented company-wide roll-out plan.• Assisted in building the newsletter database, evaluate, train, and implement new listening tools, research international social media markets, help build resources for other international local markets, and act as overall general support for global digital team.