- Social Media Strategy: Oversee the integration of social media into publicity campaigns, ensuring consistent messaging across all platforms.- Content Creation: Oversee the creation of high-quality content for various media, including articles, interviews, and podcasts.- Public Speaking: Represent the organization at industry events, conferences, and public engagements to build credibility and visibility.- Media Training: Provide media training and preparation for executives and spokespeople to ensure they effectively communicate with the press.- Trend Monitoring: Stay up-to-date with industry trends and media developments to ensure publicity strategies remain relevant and effective.- Strategic Planning: Develop and implement comprehensive publicity strategies to enhance brand visibility and reputation.- Event Planning and Management: Organize and manage press events, media tours, product launches, and other promotional activities to generate media attentionPast Clients & Projects:Dominique Broadway - Content MarketingBronze Glory Skincare - Content MarketingZoe Ligon/Spectrum Boutique - Influencer MarketingThe Bold Brand - Social Media ManagementMiss New York Organization - Public Relations and Events CoordinatorJanet Collection - PR ManagerAshFire Productions - PR DirectorJoli Beauty Bar - PR Specialist WorkVille NYC - PR ManagerShopBop - PR AssistantKarla Otto - ReceptionistBloomingdale’s - Retail Marketing Assistant Perry Ellis International - ReceptionistBJI Fashion Group - Trade Show Guest RelationsArmani Exchange - PR AssistantG Star Raw - Visual Merchandising AssistantHarrison & Shriftman - PR/Event Assistant

- Strategic Planning: Developed and implemented comprehensive publicity strategies to enhance brand visibility and reputation. -Event Planning and Management: Organized and managed press events, media tours, product launches, and other promotional activities to generate media attention.Social Media Strategy: Oversaw the integration of social media into publicity campaigns, ensuring consistent messaging across all platforms.- Monitoring and Reporting: Tracked media coverage, analyzed the effectiveness of publicity campaigns, and reported on results to stakeholders.- Content Creation: Oversaw the creation of high-quality content for various media, including articles, interviews, and opinion pieces.- Media Training: Provided media training and preparation for executives and spokespeople to ensure they effectively communicate with the press.- Trend Monitoring: Stayed up-to-date with industry trends and media developments to ensure publicity strategies remain relevant and effective.

- Managed Calendar and Scheduling: Organized and maintained a busy calendar, including appointments, meetings, and travel arrangements.- Coordinated Travel Logistics: Handled all aspects of travel planning, including booking flights, accommodations, transportation, and creating detailed itineraries.- Handled Communications: Managed email correspondence, answered phone calls, and drafted official documents and letters.- Liaised with Contacts: Acted as the main point of contact between the employer and clients, vendors, and other staff members.- Overseen Household Management: Arranged home maintenance, managed household staff, and handled other home-related responsibilities.- Maintained Confidentiality: Handled sensitive information with discretion, maintaining a high level of confidentiality at all times.- Adapted to Dynamic Needs: Flexibly responded to changing priorities and urgent requests, often working under pressure to meet tight deadlines.

- Supported upper management by assisting in various projects and tasks - Managed office and administrative duties and responsibilities- Updated visual inventory, track and coordinate sales orders and company portal- Acted as a communication liaison for buyers, sales managers and production - Prepared samples and distribute to buyers and general managers- Answered emails, calls and office concerns

- Train and coach Sephora members on brand products to achieve company goals and objectives- Create ways to add to sales volume through demonstration and knowledge of products- Support selling efforts by maintaining the look and image of brand by keeping displays organized and clean- Answer all customer concerns and questions regarding products- Color match and apply full and partial makeup applications for the customer- Assist with branded/sponsored events such as the IPSYs, GLAAD Awards and VIB events at Sephora

- Coordinated all public relations campaigns and events- Developed media relations strategies and collaborations with editors, influencers and bloggers- Developed social media strategy to engage audiences across traditional and new media- Leveraged existing media relationships and cultivate new contacts within the beauty and hair industry - Coordinated and direct photo shoots and new media content- Evaluated opportunities for partnerships, sponsorships and advertising on an on-going basis.- Oversaw new product development and ideas

Provided support to key client's day-to-day and overall account management needsDeveloped agendas, general planning, and recaps for accounts Maintained organization of projects and campaigns, working closely with the Marketing and Creative Team Interfaced between internal and external teams including clients, creative, and media & planningCurated social media suggestions on weekly basis

Front of house PR for Harlem Fashion Row Style Awards and Fashion Show, HSN + Serena Williams Signature Collection, Elle + Kohl’s CollectionUsed Cision and FashionGPS to conduct, research and invite selective guestsTracked and conducted press/media reports for NYFW client shows Ensured daily market watch and tracking; and developed media lists and material for press tours, launches, etc.Pitched clients to various media outlets for television and radio appearances.

Effectively managed all talent accounts through trend reports and social media strategiesProvided expertise and solutions for talents in collaboration with brands Organized and maintained social media calendars, coordinate events and bookingsOrganized web-based social series, Gifting Suites and collaborated on various events Developed targeted media and formed appropriate relationships with brand coordinators

Catered to all incoming and outgoing sample pulls, trafficking, celebrity gifting and wardrobe pullsPitched press releases to editors of all top International and US MagazinesHandled all administrative duties throughout the officeManaged the execution and measurement of social media successCarefully crafted press clippings bi-weekly to measure growth of product placement

Organized and maintained social media handles for Lingerie Fashion WeekCatered to all incoming and outgoing sample pulls, trafficking, celebrity gifting and wardrobe pullsSent media alerts and press releases to top editors and bloggers in the intimate apparel industry Executed and coordinated layout and design for Lingerie Fashion WeekBooked and managed model calls and castings for various lingerie designers

Developed compelling story angles for press, award opportunities and speaking engagementsPromoted growth and development of brand Conducted press releases, media and sponsorship kitsCoordinated, publicized and marketed Style Bloggers of Color ConferenceDirected and arranged fashion show design and direction for Style Bloggers of Color ConferenceEvent photographer and footage editor for Style Bloggers Conference

Assisted in planning regional alumni eventsCreated marketing plans and budgets for various eventsResearched new event ideas for alumni and student programmingAttended and planned regional events and networking socialsAssisted in planning the Pirate Sendoffs, Pirate Alumni Road Race, Golden Reunion, regional networking events, and Senior Dinner