Olivia Baxter Email & Phone Number

Lehi, Utah, US

Lehi, Utah, US

Podium exists to help local businesses win. Using Podium’s technology, local businesses are able to simplify the way they build their business and modernize the way they communicate with their customers – from collecting payments, facilitating online reviews, launching marketing campaigns, and much more.

Lanham, Maryland, US

• Drove and owned lifecycle marketing strategy across millions of users to increase revenue and lead generation by improving retention, growing customer lifetime value, and strengthening customer engagement.
• Led and managed 2 direct reports to deliver, scale, and experiment on email, SMS, app push and web marketing campaigns to optimize lead generation and revenue growth within each channel, utilizing Braze.
• Developed a data-driven approach to audience targeting & segmentation, messaging, and personalization, utilizing Segment, Tableau, and Google Analytics.
• Collaborated cross-functionally with product marketing, business intelligence, engineering, design, and more to experiment and release new features, workflows, and channels designed to improve customer engagement.
• Accepted into an exclusive Leadership Program designed to champion leadership skills amongst a select cohort of Senior Managers and Directors.

Lanham, Maryland, US

• Established and scaled multi-touch lead nurture campaigns across 4 core business lines and 50+ programs, increasing overall conversion rates by 200%.
• Initiated and optimized new forms of lead capture within HubSpot, increasing lead volume by 59%.
• Measured campaign impact and analyzed results with VP-level and above company stakeholders.
• Granted a company award for outstanding work in marketing.edX is the education movement for restless learners. We’ve brought together over 40 million learners, the majority of top-ranked universities in the world, and.

Somerville, MA, US

• Drove revenue generating campaigns across the customer lifecycle, from an upgrade campaign designed to increase upsell and adoption within the install base to a sitewide discount campaign targeting net-new business.
• Established and executed a new lead scoring model within Salesforce to identify and notify sales of account growth indicators, generating additional revenue YoY.
• Built and led the customer referral program, generating 20% of new business revenue monthly.
• Collaborated with sales, customer success, and marketing leadership to create and devise all customer communication, designed to increase product adoption, improve customer experience, and launch 15+ new product.
• Hired, managed, and mentored 3 growth marketing interns.
• Received an award designated to the top 10% of all employees globally for demonstrated leadership, impact, and growth.Formlabs is expanding access to digital fabrication, so anyone can make anything. With the Form 3.

• Implemented a multi-channel segmented onboarding campaign to engage and retain over 50k current customers throughout each cycle, achieving engagement rates consistently above company benchmarks.
• Developed communications strategy for sales to intervene with identified at-risk customers, contributing to saving 50% of compromised business.
• Informed launch strategy and execution of a tiered service program that aims to close new digital business and increase engagement across platforms, growing usage by 15%.

Silver Spring, MD, US

Master Of Business Administration - Mba

Bachelor'S Degree, Public Relations And Political Science