Artefact is a digital agency focusing in the data & consulting business. Artefact design and realise data roadmaps for corporate clients, including data / digital ecosystem evaluation, customer journey orchestration as well as machine learning and artificial intelligence applications. Artefact is visionary, strategic and up to date with the latest technology developments and aware of what is needed, technology addicts, entrusted partners, equipped with operational skills and always in tune with… Show more Artefact is a digital agency focusing in the data & consulting business. Artefact design and realise data roadmaps for corporate clients, including data / digital ecosystem evaluation, customer journey orchestration as well as machine learning and artificial intelligence applications. Artefact is visionary, strategic and up to date with the latest technology developments and aware of what is needed, technology addicts, entrusted partners, equipped with operational skills and always in tune with the long term vision.I was a Senior Consultant in the Data & Consulting practices of Artefact Asia. Key types of projects engaged:- Data Model and Data Governance Design- Precision Marketing Implementation & Methodology Review- Data Transformation Roadmap Design- Machine Learning-based Forecast Model- Algorithm-based Customer SegmentationMajor Responsibilities:- Undertook managerial responsibilities to coordinate between clients and fellow associates- Led and coordinated multiple work streams for timely and high calibre delivery- Supported internal team and talent development- Conducted business development with multinational clients across Hong Kong, PRC and South East Asia Show less

Key types of projects engaged:- Customer Journey Redesign- Regional Strategy Formulation- Digital Transformation Planning and Implementation- Operations and Process Reengineering- Market EntryMajor Responsibilities:- Facilitated interviews, workshop, simulations with clients for review current practices- Conducted market research and assessment to support strategy design- Defined and implemented customised and future-proof strategy- Developed business… Show more Key types of projects engaged:- Customer Journey Redesign- Regional Strategy Formulation- Digital Transformation Planning and Implementation- Operations and Process Reengineering- Market EntryMajor Responsibilities:- Facilitated interviews, workshop, simulations with clients for review current practices- Conducted market research and assessment to support strategy design- Defined and implemented customised and future-proof strategy- Developed business case to quantify costs and benefits- Provided industry knowledge and operational expertise on particular topics to facilitate delivery Show less

I was an Analyst in the Strategy & Operations practices of Deloitte Hong Kong. Strong focuses in transforming and renovating business model, customer experience and operations through a combination of digital innovation and operational excellence. Industry experience in serving Insurance and Consumer Business MNCs across China, Hong Kong and SEA, leveraging her trilingual advantages in English, Mandarin and Cantonese.

● Organized the original consulting orientation camp for 30 freshman and provided them with the firsthand consulting experience● Led approximate 80 members to organize over 5 alumni sharing, covering topics of consulting interview, competition, China macroeconomics forecast, etc.● Performed equity research over HK real estate industry and delivered company-level reports. Company Coverage: Henderson● Completed investment analysis to evaluate deal opportunities and went through… Show more ● Organized the original consulting orientation camp for 30 freshman and provided them with the firsthand consulting experience● Led approximate 80 members to organize over 5 alumni sharing, covering topics of consulting interview, competition, China macroeconomics forecast, etc.● Performed equity research over HK real estate industry and delivered company-level reports. Company Coverage: Henderson● Completed investment analysis to evaluate deal opportunities and went through term sheets with both investor/company favorable clauses Show less

● Sourced and conducted 2 field studies to develop prospective corporation client databases, containing 1500 anticipated clients● Assisted in joint field work by performing client record analysis and background checking, identifying potential financial needs, drafting optimal financial plans and preparing corresponding materials● Optimized and managed current customer databases to help prioritize monthly review list

● Performed bottom-up equity research for Shimao(0813.HK), Roadking(1098.HK), CIFI(0884.HK) with very few mistakes made● Drafted company’s over-100 page industry-specific report for publication and summarized industry viewpoints from over 10 investment banks for internal reference with very wide recognition from corporate to executives● Established a list of potential clients and media contact for business development with positive feedback from analysts and journalists

● Performed industry analysis and sourced more than 20 major competitors of the first-touched hospitality industry for new product development and pre-launch preparation● Assisted regional manager in providing instant improvement report for weekly updated app version on different levels such as features, technical problems and users’ support● Conducted due diligence and delivered valuation reports to potential investors, such as seasonality, payment method, voucher selection and… Show more ● Performed industry analysis and sourced more than 20 major competitors of the first-touched hospitality industry for new product development and pre-launch preparation● Assisted regional manager in providing instant improvement report for weekly updated app version on different levels such as features, technical problems and users’ support● Conducted due diligence and delivered valuation reports to potential investors, such as seasonality, payment method, voucher selection and customer’s maintenance● Developed local marketing channels covering over 50 companies for product promotion and potential partners sourcing Show less