Corporate Reputation

GOAL: Build the foundation for a healthy future while managing and/or preventing chronic disease.I currently oversee and execute all aspects of company operations from content/product development and business strategy to client outreach, community engagement, customer satisfaction and more. ◦ Food Fitness First is transforming the nutrition and wellness space with it's patented, one-of-a-kind, visual, nutritional tool that helps individuals make better food choices. FFF works with long-term care and geriatric patients, individuals who have been recently diagnosed with a chronic disease, or anyone seeking to improve overall health.

◦ Created and managed Twitter, Instagram and Facebook accounts that assist people struggling with dietary challenges make healthier life decisions◦ Wrote blog posts, managed website operations and monitored social media analytics◦ Crafted content for the three social media platforms through the use of InDesign

◦ Assisted with the promotion and organization of numerous ADPR events◦ Managed and contribute to the department’s social media accounts, blog posts, and external communication efforts to alumni and friends of ADPR◦ Increased departmental fundraising and social awareness of Grady College

◦ Assisted with media monitoring and reporting around top litigation for a Fortune 50 medical device, pharmaceutical and consumer packaged goods company ‣Researched key third parties in the media pertinent to the opioid crisis and other product complication lawsuits in order to develop litigation messaging strategies ‣Tracked and analyzed weekly traditional and social media activity for five subsidiaries undergoing litigation through Crimson Hexagon and Meltwater◦ Identified key partnerships in preparation for the implementation of a international corporate social responsibility campaign◦ Contributed research data in new business proposals through Quid software◦ Responsible for confidential high profile clients material◦ Developed and presented a winning mock campaign as part of a pitch competition to top APCO management

Traditional & Digital Media Management:◦ Composed and published company blogs, weekly newsletters, and op-eds◦ Managed seven Twitter accounts to advocate First Focus’ brand through content calendars, toolkits, and live tweeting events◦ Generated graphic designs that enhanced a children’s budgetary petition for the Congressional Budget OfficeGovernment Relations & Policy Research:◦ Crafted legislative emails, generated compelling excel spreadsheets and built media lists for political advocacy campaigns through nonprofit and public affairs software◦ Reported on key briefings and hearings on Capitol Hill pertinent to child affairs◦ Contributed to the planning, promotion and execution of a Children’s Budget Summit and a national immigration PSA campaign