Olivia Villacorta Email & Phone Number

Houston, Tx, Us

Austin, Texas Area

Evangelized an entirely new OTC category of medicinal product in a single drinkable dose as a cure for common ailments. Oversaw grassroots marketing initiatives in the central US, Texas specific. (Strategic Planning, Team Management, Sales Support, Administrative, Budgeting)+ Transform field marketing operation as hybrid local sales team generating new distribution while expanding to wider territory + Working collaboratively with sales counterpart increasing effectiveness of field… Show more Evangelized an entirely new OTC category of medicinal product in a single drinkable dose as a cure for common ailments. Oversaw grassroots marketing initiatives in the central US, Texas specific. (Strategic Planning, Team Management, Sales Support, Administrative, Budgeting)+ Transform field marketing operation as hybrid local sales team generating new distribution while expanding to wider territory + Working collaboratively with sales counterpart increasing effectiveness of field sampling programs through relevant partnerships driving traffic for point of purchase + Correspond with retail buyers developing programming incorporating field sampling initiative; delivered national highest retailer volume in 2015 via HEB + Increased small format distribution throughout central Texas via B2B; doubling quarterly sales (Q4 2015 – Q1 2016) consecutively due to strong growth in convenience channel, representing 80% of F.A.S.T. sales. Show less

+ Exclusive management of the Cytosport sampling program built to impact the market, drive product trial, create awareness and new customers and drive sales growth.+ Hired, trained, and managed a full-time Team Marketing Manager as well as a team of part-time Protein Trainers and Collegiate Brand Ambassadors to deliver high quality 1:1 interactions between consumers and our Muscle Milk products. + Negotiated contracts and executed all elements of event and sponsorship activation for… Show more + Exclusive management of the Cytosport sampling program built to impact the market, drive product trial, create awareness and new customers and drive sales growth.+ Hired, trained, and managed a full-time Team Marketing Manager as well as a team of part-time Protein Trainers and Collegiate Brand Ambassadors to deliver high quality 1:1 interactions between consumers and our Muscle Milk products. + Negotiated contracts and executed all elements of event and sponsorship activation for supported events, that would build brand image, trial and product awareness as well as align against national and regional marketing and PR plans.+ Cultivated lasting relationships with key market influencers; professional athletes, trainers, coaches, impactful media and social media personalities alike to help build Muscle Milk’s brand image and create brand mentions in the region.+ Collaboratively worked with my sales and distributor partner counterparts to develop and execute fully integrated sales and marketing programs to secure new distribution, strengthen account loyalty and increase consumer pull at key retail locations. Programs focused around professional athlete endorsements, product innovation and national marketing objectives.+ Successfully leveraged marketing assets and programs to achieve measurable and significant increases in sales at key retail accounts.+ Established effective communication and relationships with entire Market Area Team, including distributor partners and bottlers Show less

Assumed the organizational management responsibility of all glaceau products from inception in Texas with an entrepreneur mind-set. Created, executed, and oversaw national/local programs with a consistent link for retail activation. Skilled negotiator and strategist of all media buy (radio, ooh placements, print, television) continually gaining added value with every dollar spent.Selected accomplishments:+ Responsible for South Texas with 1.5 million dollar marketing budget overseeing… Show more Assumed the organizational management responsibility of all glaceau products from inception in Texas with an entrepreneur mind-set. Created, executed, and oversaw national/local programs with a consistent link for retail activation. Skilled negotiator and strategist of all media buy (radio, ooh placements, print, television) continually gaining added value with every dollar spent.Selected accomplishments:+ Responsible for South Texas with 1.5 million dollar marketing budget overseeing vitaminwater, smartwater, fruitwater, and vitaminenergy. Gaining volume at a rate of 100% + annually.+ Launched Glaceau with distributors such as Cadbury Schweppes and Coca-Cola North America.Presented the brand within the bottling system and retail partners to create excitementinternally and externally for brand awareness throughout the system. Assisted in selling vending to theCity of Houston gaining 100% placement in parks and recreational facility within a year of partnership.+ Developed and managed strong relationships with national properties both athletes and artist along withHouston sport teams (Houston Rockets, Houston Texans, Houston Astros, Dynamos) Utilizing partnershipsto implement marketing strategies with retail relevance to gain ROI.+ Built a strong and loyal vehicle team that understands the business, mindful of our go to marketstrategies resulting in ZERO turnovers. Show less