- Managed various aspects of QVC, HSN, and TikTok Shop sales channels including coordination of domestic and international product samples, facilitation of shipments for live events, and behind-the-scenes operations for weekly TikTok Lives- Live-sold products for one hour a week on TikTok Shop, contributing to a 306% increase in GMV and 122% increase in views- Created Beauty and the Bot, a capstone proposal for how the company can implement artificial intelligence to analyze and maximize return on investment for influencer marketing, presented to CEO and C-Suite- Attended Tartelette U informational session to learn more about the day-to-day of each department from executives

- Managed daily media scanning/clipping and compiled monthly coverage reports to improve visibility for luxury fashion clients- Designed weekly pitches to help brands leverage media opportunities and increase ad engagement leading to placements in Vogue, Elle, Vanity Fair, GQ, and more international publications- Facilitated sample selections, trafficking, and shipment for influencers, celebrities, and media outlets using Launchmetrics- Supported New York Fashion Week by coordinating press and guestlists for Willy Chavarria and Badgely Mischka shows

- Worked with executives to market the company’s first-ever clothing line through stylizing, modeling, and curating content for Instagram, Pinterest, and TikTok using Canva and Picsart to generate assets

- Led the integration of TikTok into the company’s fiscal strategy by collaborating cross-functionally with the social media team, leading to a gain of 50,000 new followers, 100 million views, and three viral videos topping over a million likes- Championed the influencer outreach program by sourcing influencers, emailing copy, and providing feedback on content- Constructed weekly content calendars and proposed over 300 ideas for digital assets including copy, research, and references

- Deepened understanding of finance, leadership, and career development through bi-weekly meetings led by executives

- Launched jewelry and apparel business with a full-service retail website that generated over $150k in gross revenue with over 3,000 sales in 46 states and 12 foreign countries, selling in the top 1% of all Shopify sites launched in 2020- Single-handedly oversaw internal operations including fulfilling orders, managing inventory, generating social content, tracking finances, and coordinating with both foreign and domestic wholesale distributors- Developed innovative marketing strategies to expand customer base, including collaborating with social media influencers with 1M+ followers, creating a brand ambassador program, cross-promoting with other small businesses, hosting virtual events/live streams- Engaged in community outreach activities by providing mentorship to aspiring young entrepreneurs and fundraising Planned Parenthood, Black Lives Matter, RAICES, The Nature Conservancy, and The Human Rights Campaign