AeroLeads people directory · profile
Olivia Witherite, Mba Email & Phone Number
Head of Social Strategy and Digital Content
at
ATHLOS
2 work emails found
@theathletic.com
2 phones found area 410
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Social Strategy and Digital Content
Location
New York, New York, United States
Company size
Who is Olivia Witherite, Mba? Overview
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Quick answer
Olivia Witherite, Mba is listed as Head of Social Strategy and Digital Content at ATHLOS, a company with 6 employees, based in New York, New York, United States. AeroLeads shows a work email signal at theathletic.com, phone signal with area code 410, and a matched LinkedIn profile for Olivia Witherite, Mba.
Olivia Witherite, Mba previously worked as Marketing Director at The Webby Awards and #BrooksRunningCollective Member & Influencer at Brooks Running. Olivia Witherite, Mba holds Master Of Business Administration - Mba, Marketing from The Johns Hopkins University - Carey Business School.
Company email context
Email format at ATHLOS
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*@theathletic.com
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AeroLeads found 2 current-domain work email signals for Olivia Witherite, Mba. Compare company email patterns before reaching out.
Profile bio
About Olivia Witherite, Mba
Social media strategy & brand marketing executive consultant with 10+ years of experience. Focused on helping small brands and startups scale on social. Past: VP, Head of Digital & Marketing at The Game Day (a sports media startup), Senior Director of Digital & Marketing at MASN & Sr. Manager of Digital at The Athletic (acquired by The New York Times)I am a creative leader in sports and start-ups and an expert on social strategy and team growth, with more than a decade of experience.Over the past decade, I’ve developed my skills in social media strategy, team leadership and management, branding, marketing, activations with professional athletes and talent, video production and event marketing. Please feel free to contact me at oliviawitherite@gmail.com or @oliviawitherite.For more, visit oliviawitherite.com
Listed skills include Social Media, Facebook, Press Releases, Blogging, and 43 others.
Current workplace
Olivia Witherite, Mba's current company
Company context helps verify the profile and gives searchers a useful next step.
Athlos
16 roles
Olivia Witherite, Mba work experience
A career timeline built from the work history available for this profile.
Marketing Director
Current
Mar 2024 - Present
#Brooksrunningcollective Member & Influencer
CurrentBrooks Running Collective partner for the 2024 season, producing social media running and fitness content.
Jan 2024 - Present
Social Media & Brand Marketing Freelance Strategist
Current- Clients within tech startups, social media, restaurants and sports- Brand and content marketing- Social media strategy and management- Influencer marketing and content creation- DM or visit https://onbasecollective.com/ for consultation
Jun 2023 - Present
Graduate Teaching Assistant
Current- Graduate Teaching Assistant for Managing Complex Projects (BU.300.620)- Graduate Teaching Assistant for Business Communications (BU.120.601) from Sept.-Dec. 2021
May 2023 - Present
Vice President, Head Of Digital Strategy & Marketing
Head of marketing and social strategy, overseeing organic and paid social, email and analytics- Developed and executed against lofty social KPIs, including 5% increase in MoM impressions, web sessions and TikTok follower growth goals- Revamped email strategy, cutting costs and achieving 25% open rate among 30K subscribers- Managed 12 employees and worked.
Jan 2023 - Feb 2024
Vice President, Social & Marketing
Created department framing, including reset of social KPIs and team restructure- Developed and implemented brand guidelines for sports-betting startup- Reached 1.7B social impressions in 2022 (92% organic and 222% increase from 2021)- Implemented Facebook strategy, 36xing Facebook video views from previous year- Focused on short-term video strategy —.
Jan 2022 - Jan 2023
Senior Manager/Manager, Social
People and strategy manager of growing social team; head liaison with top journalists- Managed and oversaw social team of four, all of whom I hired- Developed social engagement strategy using data-driven analysis- Led social marketing initiatives and planned daily content creation- Grew main Twitter account by 6.7% in July 2021 and achieved 108 organic.
Nov 2020 - Dec 2021
Digital Marketing Manager
Oversaw social media content and digital marketing strategy- Created and implemented brand voice for all of The Athletic’s social media- During pandemic, worked alongside top agencies for Instagram Live activations with athletes- Planned daily content creation and social strategy- Worked cross-functionally against company-wide KPIs- Grew impressions for.
Nov 2019 - Nov 2020
Senior Director Of Digital & Marketing
Main decision-maker for all of MASN’s digital marketing and creative efforts- Produced live social show “MASN All Access”, which had 11.3 million views in 2018- Negotiated and executed marketing contracts with MLB players and managers- Directed team of up to 15 members while serving as liaison for sal es department- Managed $600,000 marketing budget.
Jul 2019 - Oct 2019
Social Media Director
Responsible for all aspects of MASN’s digital creative and marketing, from live social media show to day-to-day execution of gameday content- Delivered 22-28% reach rate across Facebook pages in 2017- Achieved more than 430 million social media impressions from 2016-2018- Planned and executed digital and social media strategies, including social media.
Dec 2015 - Oct 2019
Digital Content Administrator
Grew social reach, developing company voice and launching multiple social platforms- Developed postseason “#IBack” social campaigns, which totaled 13,037 new Facebook followers and 2.28 million Twitter impressions in one week in 2014- Ran social media accounts: in-game updates, contests and promotions- Wrote creative in-game text alerts for 62,000+.
Dec 2013 - Dec 2015
Manager Of Social Media
Thespirogroup
- Clients and projects include: The Mid-Atlantic Sports Network (MASN), RMI of Maryland and PlayBetter.com (online golf retailer)- Create, manage and execute strategic social media plans for eCommerce, nonprofit and for-profit organizations- Use HTML to develop web content for clients- Craft press releases and videos for clients on quick turnaround- Create.
Jan 2014 - Dec 2015
Intern
-Brought on as intern after volunteering with Special Olympics Virginia's Hill City Polar Plunge Festival-Planned and executed the 2013 Hill City Polar Plunge Festival, in which more than 133 plungers registered to fundraise for Special Olympics Virginia
Jan 2013 - Dec 2013
Intern
- Interned for the web portion of the company- Edited articles- Edited photographs using Adobe Photoshop- Daily basic HTML work with Movable Type- Updated social media pages and interacted with Orioles and Nationals fans through Facebook pages- Assigned extra tasks, such as marketing brainstorming and research
Jun 2011 - Aug 2013
Staff Writer
- Asked to join Fansided after freelance work was noticed- Blogged for birdswatcher.com - a branch of fansided.com- Specialized in Baltimore Orioles coverage
Jan 2012 - Aug 2012
1 education record
Olivia Witherite, Mba education
-
The Johns Hopkins University - Carey Business School
FAQ
Frequently asked questions about Olivia Witherite, Mba
Quick answers generated from the profile data available on this page.
What company does Olivia Witherite, Mba work for?
Olivia Witherite, Mba works for ATHLOS.
What is Olivia Witherite, Mba's role at ATHLOS?
Olivia Witherite, Mba is listed as Head of Social Strategy and Digital Content at ATHLOS.
What is Olivia Witherite, Mba's email address?
AeroLeads has found 2 work email signals at @theathletic.com for Olivia Witherite, Mba at ATHLOS.
What is Olivia Witherite, Mba's phone number?
AeroLeads has found 2 phone signal(s) with area code 410 for Olivia Witherite, Mba at ATHLOS.
Where is Olivia Witherite, Mba based?
Olivia Witherite, Mba is based in New York, New York, United States while working with ATHLOS.
What companies has Olivia Witherite, Mba worked for?
Olivia Witherite, Mba has worked for Athlos, The Webby Awards, Brooks Running, On-Base Collective Llc, and The Johns Hopkins University - Carey Business School.
How can I contact Olivia Witherite, Mba?
You can use AeroLeads to view verified contact signals for Olivia Witherite, Mba at ATHLOS, including work email, phone, and LinkedIn data when available.
What schools did Olivia Witherite, Mba attend?
Olivia Witherite, Mba holds Master Of Business Administration - Mba, Marketing from The Johns Hopkins University - Carey Business School.
What skills is Olivia Witherite, Mba known for?
Olivia Witherite, Mba is listed with skills including Social Media, Facebook, Press Releases, Blogging, Public Relations, Event Planning, Social Networking, and Copy Editing.
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