Olivia Witherite, Mba

Olivia Witherite, Mba Email and Phone Number

Head of Social Strategy and Digital Content @ ATHLOS
New York, NY, US
Olivia Witherite, Mba's Location
New York, New York, United States, United States
Olivia Witherite, Mba's Contact Details

Olivia Witherite, Mba personal email

Olivia Witherite, Mba phone numbers

About Olivia Witherite, Mba

Social media strategy & brand marketing executive consultant with 10+ years of experience. Focused on helping small brands and startups scale on social. Past: VP, Head of Digital & Marketing at The Game Day (a sports media startup), Senior Director of Digital & Marketing at MASN & Sr. Manager of Digital at The Athletic (acquired by The New York Times)I am a creative leader in sports and start-ups and an expert on social strategy and team growth, with more than a decade of experience.Over the past decade, I’ve developed my skills in social media strategy, team leadership and management, branding, marketing, activations with professional athletes and talent, video production and event marketing. Please feel free to contact me at oliviawitherite@gmail.com or @oliviawitherite.For more, visit oliviawitherite.com

Olivia Witherite, Mba's Current Company Details
ATHLOS

Athlos

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Head of Social Strategy and Digital Content
New York, NY, US
Website:
athlos.com
Employees:
6
Olivia Witherite, Mba Work Experience Details
  • Athlos
    Head Of Social Strategy And Digital Content
    Athlos
    New York, Ny, Us
    View
  • The Webby Awards
    Marketing Director
    The Webby Awards Mar 2024 - Present
    New York, Ny, Us
    View
  • Brooks Running
    #Brooksrunningcollective Member & Influencer
    Brooks Running Jan 2024 - Present
    Seattle, Wa, Us
    Brooks Running Collective partner for the 2024 season, producing social media running and fitness content.
    View
  • On-Base Collective Llc
    Social Media & Brand Marketing Freelance Strategist
    On-Base Collective Llc Jun 2023 - Present
    - Clients within tech startups, social media, restaurants and sports- Brand and content marketing- Social media strategy and management- Influencer marketing and content creation- DM or visit https://onbasecollective.com/ for consultation
    View
  • The Johns Hopkins University - Carey Business School
    Graduate Teaching Assistant
    The Johns Hopkins University - Carey Business School May 2023 - Present
    Baltimore, Maryland, Us
    - Graduate Teaching Assistant for Managing Complex Projects (BU.300.620)- Graduate Teaching Assistant for Business Communications (BU.120.601) from Sept.-Dec. 2021
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  • The Game Day
    Vice President, Head Of Digital Strategy & Marketing
    The Game Day Jan 2023 - Feb 2024
    New York, Us
    Head of marketing and social strategy, overseeing organic and paid social, email and analytics- Developed and executed against lofty social KPIs, including 5% increase in MoM impressions, web sessions and TikTok follower growth goals- Revamped email strategy, cutting costs and achieving 25% open rate among 30K subscribers- Managed 12 employees and worked cross-functionally with production and affiliate teams- Reached 1.7B organic social impressions and 75.2M engagements in 2023; added 261K TikTok followers
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  • The Game Day
    Vice President, Social & Marketing
    The Game Day Jan 2022 - Jan 2023
    New York, Us
    Created department framing, including reset of social KPIs and team restructure- Developed and implemented brand guidelines for sports-betting startup- Reached 1.7B social impressions in 2022 (92% organic and 222% increase from 2021)- Implemented Facebook strategy, 36xing Facebook video views from previous year- Focused on short-term video strategy — including TikTok, YouTube Shorts and Reels — reaching 594M video views across social channels in 2022
    View
  • The Athletic
    Senior Manager/Manager, Social
    The Athletic Nov 2020 - Dec 2021
    San Francisco, Ca
    People and strategy manager of growing social team; head liaison with top journalists- Managed and oversaw social team of four, all of whom I hired- Developed social engagement strategy using data-driven analysis- Led social marketing initiatives and planned daily content creation- Grew main Twitter account by 6.7% in July 2021 and achieved 108 organic million impressions in same time frame- Launched TikTok and oversaw strategy and content calendar
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  • The Athletic
    Digital Marketing Manager
    The Athletic Nov 2019 - Nov 2020
    San Francisco, Ca
    Oversaw social media content and digital marketing strategy- Created and implemented brand voice for all of The Athletic’s social media- During pandemic, worked alongside top agencies for Instagram Live activations with athletes- Planned daily content creation and social strategy- Worked cross-functionally against company-wide KPIs- Grew impressions for @TheAthleticMLB by 78% and @TheAthleticNBA by 63% in first three months
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  • Masn
    Senior Director Of Digital & Marketing
    Masn Jul 2019 - Oct 2019
    Us
    Main decision-maker for all of MASN’s digital marketing and creative efforts- Produced live social show “MASN All Access”, which had 11.3 million views in 2018- Negotiated and executed marketing contracts with MLB players and managers- Directed team of up to 15 members while serving as liaison for sal es department- Managed $600,000 marketing budget, including promotional outreach and social ads- Liaison between Orioles and Nationals production crew, PR departments and digital teams
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  • Masn
    Social Media Director
    Masn Dec 2015 - Oct 2019
    Us
    Responsible for all aspects of MASN’s digital creative and marketing, from live social media show to day-to-day execution of gameday content- Delivered 22-28% reach rate across Facebook pages in 2017- Achieved more than 430 million social media impressions from 2016-2018- Planned and executed digital and social media strategies, including social media contest and PR campaign that garnered 282,382 total local media impressions- Executed off-site marketing events and community efforts with MLB teams and players
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  • Masn
    Digital Content Administrator
    Masn Dec 2013 - Dec 2015
    Us
    Grew social reach, developing company voice and launching multiple social platforms- Developed postseason “#IBack” social campaigns, which totaled 13,037 new Facebook followers and 2.28 million Twitter impressions in one week in 2014- Ran social media accounts: in-game updates, contests and promotions- Wrote creative in-game text alerts for 62,000+ subscribers on deadline- Assisted in creation of social reward program, totaling 22 million impressions in 2013- Promoted from Editorial Assistant and Web Studio Intern
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  • Thespirogroup
    Manager Of Social Media
    Thespirogroup Jan 2014 - Dec 2015
    - Clients and projects include: The Mid-Atlantic Sports Network (MASN), RMI of Maryland and PlayBetter.com (online golf retailer)- Create, manage and execute strategic social media plans for eCommerce, nonprofit and for-profit organizations- Use HTML to develop web content for clients- Craft press releases and videos for clients on quick turnaround- Create optimized web pages and blogs for onine retailer, PlayBetter.com; Executed Pinterest campaign that grew 150 percent in impressions in one month
  • Special Olympics Virginia
    Intern
    Special Olympics Virginia Jan 2013 - Dec 2013
    Richmond, Virginia, Us
    -Brought on as intern after volunteering with Special Olympics Virginia's Hill City Polar Plunge Festival-Planned and executed the 2013 Hill City Polar Plunge Festival, in which more than 133 plungers registered to fundraise for Special Olympics Virginia
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  • Masn
    Intern
    Masn Jun 2011 - Aug 2013
    Us
    - Interned for the web portion of the company- Edited articles- Edited photographs using Adobe Photoshop- Daily basic HTML work with Movable Type- Updated social media pages and interacted with Orioles and Nationals fans through Facebook pages- Assigned extra tasks, such as marketing brainstorming and research
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  • Fansided
    Staff Writer
    Fansided Jan 2012 - Aug 2012
    Chicago, Illinois, Us
    - Asked to join Fansided after freelance work was noticed- Blogged for birdswatcher.com - a branch of fansided.com- Specialized in Baltimore Orioles coverage
    View

Olivia Witherite, Mba Skills

Social Media Facebook Press Releases Blogging Public Relations Event Planning Social Networking Copy Editing Social Media Marketing Journalism Indesign Editing Public Speaking Final Cut Pro Writing Advertising Photoshop Microsoft Office Ap Style Media Relations Leadership Marketing Baseball Broadcast News Writing Time Management Internal Communications Creative Writing Sports Copywriting Research Storytelling Strategic Communications Wordpress Community Outreach Fundraising Interviewing Crisis Communications Video Movabletype Adobe Creative Suite Marketing Communications Radio Editorial Movable Type Newsletters Interviews

Olivia Witherite, Mba Education Details

  • The Johns Hopkins University - Carey Business School
    The Johns Hopkins University - Carey Business School
    Marketing

Frequently Asked Questions about Olivia Witherite, Mba

What company does Olivia Witherite, Mba work for?

Olivia Witherite, Mba works for Athlos

What is Olivia Witherite, Mba's role at the current company?

Olivia Witherite, Mba's current role is Head of Social Strategy and Digital Content.

What is Olivia Witherite, Mba's email address?

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What is Olivia Witherite, Mba's direct phone number?

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What schools did Olivia Witherite, Mba attend?

Olivia Witherite, Mba attended The Johns Hopkins University - Carey Business School.

What are some of Olivia Witherite, Mba's interests?

Olivia Witherite, Mba has interest in Iphone Photography, Social Media, Traveling, Education, Baseball, Poverty Alleviation, Disaster And Humanitarian Relief, Food.

What skills is Olivia Witherite, Mba known for?

Olivia Witherite, Mba has skills like Social Media, Facebook, Press Releases, Blogging, Public Relations, Event Planning, Social Networking, Copy Editing, Social Media Marketing, Journalism, Indesign, Editing.

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