After gaining experience in the digital marketing world as a marketing manager for successful businesses in the interior decor, construction, and death care industries, I found a greater passion in social media and influencer relations. I recognized that many small businesses were struggling to see growth from their social media platforms because no one shared with them the importance of a vision and strategy. My desire is to create a supportive space for business owners so they can focus on the very things that made them passionate about their business in the first place, and provide real tangible business growth through community driven, data led marketing strategy.

- Has over 150k followers across personal brand platforms - Creates organic content and ad creative for Direct-to-Consumer (DTC) brands in the wellness, skincare, and fashion industries.- Collaborate with marketing teams to develop and implement comprehensive content strategies that enhanced brand visibility and customer engagement.- Utilize advanced analytics to measure the effectiveness of content strategies, making data-driven adjustments as necessary.- Stay updated on latest industry trends and incorporated relevant innovations into the content creation process.

- Implements effective email campaigns to boost customer engagement and conversions.- Uses segmentation for personalized emails based on customer behavior.- Performs A/B testing on email elements to enhance campaign performance.- Analyzes campaign data for effectiveness and improvements.- Collaborates with sales and product teams to align with company objectives.- Keeps up-to-date with email marketing trends and best practices.- Oversees email list development and maintenance for data hygiene.

- Implements a social media strategy to enhance brand visibility, broaden audience and boost customer engagement.- Manages daily social media tasks, including unique content creation and follower interaction.- Uses metrics to assess and adjust social media campaigns.- Collaborates with the marketing team to align social media with overall marketing goals.- Stays updated with latest social media trends and tools, adopting new strategies as required.

- Managed and optimized LinkedIn accounts for the Founders personal brand and company account focusing on improving visibility and engagement.- Developed weekly content strategies, including 5-7 posts per week, to boost account activity.- Wrote compelling storytelling led copy for all posts and created necessary graphics to enhance visual appeal.- Scheduled content into scheduling platform to ensure consistent and timely postings.- Engaged with followers and the online community to foster relationships and increase brand awareness.- Provided regular reporting on account performance and made strategic revisions quarterly to continuously improve outcomes.- Developed a strategy for the weekly newsletter, focusing solely on building a robust subscriber list.

- Developed and implemented optimization strategies for various social media platforms.- Designed, edited, and posted brand-specific social media content daily.- Created and maintained a content calendar, including copywriting for posts.- Conducted additional content strategy research and applied findings.- Coordinated with creators and video editors for concept briefs.- Implemented new platform features and updates regularly to enhance reach and engagement.- Managed Refunnel and its campaign concepts, including content generation.- Filmed and created specific content categories for platforms like TikTok.- Cross-promoted brand platforms and community initiatives for enhanced visibility.- Oversaw concept approvals and caption writing for additional content from other creators.- Dedicated monthly time for copywriting and content creation for additional content like giveaways and paid ad content.

- Provided one-on-one coaching sessions to clients, offering advice and strategies for achieving their wellness goals.- Developed personalized wellness plans for clients based on their individual needs and objectives.- Monitored clients' progress and adjusted their wellness plans as necessary.- Conducted workshops and seminars on various wellness topics to educate clients and the public.- Collaborated with other healthcare professionals to provide a holistic approach to wellness.- Successfully helped numerous clients improve their physical health, mental wellbeing, and overall quality of life.- Stayed up-to-date on the latest wellness research and trends to provide the most effective coaching possible.

Through sharing our unique approach of creating a more efficient process by focusing on solving complex last-mile logistics problems and the unique selling points in a genuine + founder focused way, we grew our LinkedIn account by 500% in 3 months.

By creating a micro influencer affiliate program that reflected the intentionality behind this minimalist skincare brand, the brand was provided with a bank of over 100 user generated content pieces, a broader organic reach to new potential customers, and a launch day sales revenue of $12,000 tracked by affiliate links.

In just 3 months, Esker Beauty’s following count increased by 6k, and we created a community based group for our top customers to share product ideas, provide special promotions, and cultivate intentional conversations.

- Executed digital marketing strategies on a quarterly basis focusing on SEO, paid ads and social needs- Maintained organization through project management tools and client communication - Educated and guided clients in choosing appropriate service providers for their marketing needs- Managed clients varying from e-commerce stores, brick and mortar stores, blogs, and service centers- Understood and utilized marketing concepts and skills on a daily basis

- Assisted in developing a brand guide, persona, and website for this start up- Created an influencer strategy to support a successful launch of a new functional home product, the FloorFlat.

- Developed a compelling brand building strategy that allowed this start up company to gain acquisition attention from Simpson Strong Tie, the leading industry construction company.- Implemented a social media strategy improving brand visibility, audience reach, and customer engagement.- Handled daily social media tasks, including content creation and follower interaction.

- Assisted in strategizing and executing marketing projects for quarterly campaigns such as commercial advertisements and billboards- Executed community events such as Easter, Memorial Day, and Fourth of July Celebrations for the most prestigious memorial park in Southern California.