Olivier Bell Email & Phone Number

Lausanne, Vd, Ch

Matran, Freibourg,Switzerland

As Senior E-Commerce Manager and Digital Project Manager at Groupe E, I led key initiatives to improve and grow the e-commerce platform.• Project Management: Manager of redesign the e-commerce platform, definition of requirements, 240k budget, coordination of IT, IT security and web agency teams. This initiative resulted in growth of 35% in 2022 and 15% in 2023.• Traffic Management: Responsible for advertising campaigns on Google, Microsoft, Facebook and Instagram with a budget of 120k. Deployment of digital strategy focused on SEA and SEO to maximize visibility and performance.• Content Creation: I played a key role in creating the website identity and advertising materials, optimizing our online presence.• Administrative Management: Managed invoicing and monitored advertising spend to ensure efficient use of resources.• Data Analysis: Report writing and in-depth analysis of traffic and advertising data.

Lausanne Area, Switzerland

E-commerce site specializing in water sports products such as kitesurfing, stand-up paddling and wetsuits in French and English, for the Swiss and European markets. I ensure global communication through various digital channels.• Web Project Management: Management of the migration from Magento to WordPress, including design definition, UI/UX optimization and implementation of shipping systems for Europe. Recruitment of web partners, and coordination of platform redesign. • E-commerce platform management: improvements, maintenance, bugs. Participation in sales growth, 2018 +17.4%, 2019 +20.9%, 2020 +50%.• Multichannel communication: Ensuring the visibility of the Backside-Shop brand on various digital channels, setting up advertising campaigns on Google, Facebook, and Instagram, preparing weekly newsletters, writing blog articles, and creating advertising visuals. • Management of customer support by e-mail and telephone, and after-sales service.

Lausanne Area, Switzerland

Mission on behalf of an e-commerce site specializing in wine, with the aim of identifying profitable conversion channels.• Advertising campaign management: Responsible for designing and managing advertising campaigns on Facebook, Google and LinkedIn. Budget 100k. • Dynamic remarketing: Implementation of dynamic remarketing campaigns to re-engage visitors. • Landing page optimization: Creation of landing pages optimized for visitor conversion.• Lead generation: Design contests to generate sales leads. • Email enhancement: Redesign emails to improve their effectiveness. • Performance analysis: Use of tools such as Adespresso, Instapage, Litmus, Sketch and Google Analytics to analyze campaign results.

Châtel-Saint-Denis, Freibourg, Swizerland

Audit of website SEO, analytics and social media presence.Definition of brand platform, value proposition and digital marketing strategy using branded content and online advertising.

Geneva

Managed advertising campaigns on Google Search and Display : creation, monitoring, optimization and reporting.