Olivier Chabot Email & Phone Number

Montreal, Qc, Ca

Montréal, Québec, Canada

HIV Virology leadResponsible of two inline products + 3 pipeline launches(Special project) Global pipeline product strategy planningResponsible of one direct report (Marketing Coordinator)

Montréal Et Périphérie

Own the liaison between marketing and performanceManage and train a team of representatives and support Key Account managers in their trade activations and new product launches.Plan and deliver the healthcare professionnals conference calendar and participation Monthly S&OP planning and participation for supply chain and performance match Create, plan and execute the PDQ and Display plan for innovation and key SKUsTransitionned sales broker/agency, going from 20 to 40+ stakeholders (KAM, Reps) accross Canada.

Montréal, Québec, Canada

Oversees a portfolio of brands (Belgian Moon, Bella Amari, Molson TM , Madjack) and groceries (Sobeys, Costco) for specialized customers solutions and trade marketing initiatives in the Quebec Market. Manages a multi-million dollar marketing budget for activations and launches. Management of Trade marketing activations, POS support, sampling initiatives. Analyze and translate data into decisions to optimize our marketing mix. Suggest improvements based by data analysis and programs post-mortem.Special projects :- Implemented Trade Marketing tools for 150+ grocery customers based on strategy and execution -Build and plan the annual eCommerce calendar (new product launches, strategic timeframes) for our customer by using data and insights (market share, basket building, etc.) to optimize visibility and sales online.- Created an Holographic pilot project in key account to increase awareness- Managed a social campaign with content creators to promote our brands and our national program ( 1 000 000 impressions over YouTube, Instagram)-Sampling alternatives due to COVID-19-Belgian Moon Lobster program at IGA ; +9% sales, +17% in stores with POS execution.

Québec, Canada

*First year objectives : 167% of goal**developped a new market of social events bringing 900,000$+ per year*

Québec, Canada

Veiller à fructifier les ventes de produits KitchenAid sur le territoire du Saguenay à l'Estrie pour un total de 26 magasins. / Create strategies to boost sales in a territory consisting of 26 stores from Saguenay to Estrie.

Québec, Canada

*Top 10% of new websites launches with most traffic on Shopify*Mes responsabilités :-Gestion de l'image de marque / Managing and directing Brand image.-Gestion des réseaux sociaux / Managing social networks.-Organisation des budget et des campagnes publicitaires / Manage budget and marketing campaigns.-coordonner les processus marketing et de ventes / Coordinate both marketing and sales process.-Gestion du site web et des commandes / Managing website and orders.-search engine marketing (SEM), conversion, online ads, promotional calendar and activities.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Participation au Happening Marketing 2018 : Gagnant d'un prix chouchou du jury.

Isem - Licence De Commerce, Administration Et Gestion Des Affaires, Général

Semestre à l'étranger dans le cadre d'un échange ERASMUS avec mon université.