Executive management of LERICHESPAÑA fund with focused investment in HORECA & real estate.- 2022 : Launch of the restaurant activity with 6 openings over 9 months & the onboarding of +20 new employees.

Restructuration, development & consolidation of the IWC Schaffhausen Iberian market with a profitable retail and wholesale network gaining local market share by raising awareness & focusing on an omni-channel client centric approach- Strategic thinker to empower the brand in Iberia : From a poor differentiated wholesale business to an exclusive & profitable retailized omnichannel network- Comercial expert to stand up as key business asset : +40% on sales by door and +80% on retail channel- Omnichannel marketing & communication specialist with a qualitative client centricity approach : 40+ events/activations/campaign per year - ROI > x8- P&L optimizer : +20% on initial A&P budget thanks to partnership & contacts network- Leadership & Team Player

Define annual Trade strategy & structure on large network (>1000 POS) to improve growth on sales activation maximizing ROI while protecting brand image & values. Responsible of the brand’s image.• Define, Negotiate & Activate promotional plan with KAs (between 2 & 20 Mio € TO per KA) • Act as a Bridge between sales and marketing, set concrete SO plan respecting brand image • Manage production of POS advertising supports (2 M€) – Main contact with HQ AD• Report on market’s trends to senior management + benchmark competition• Structure the local trade team + follow up on the beauty advisers’ performance

"4 associates launch a brand new company that produces and distributes high quality perfumes breaking with the selective market values."Products Development and Trade :- Technical Development, Material Buyer, Brief & negotiation with suppliers, Testing- Creating selling ceremony, tools and processBusiness Development:- Establish commercial roadmap & negotiate with all external partners/clients- Research on new market, clients & opportunity.Co-Responsible for the global P&L & Investments