Olivier Rollus

Olivier Rollus Email and Phone Number

I share weekly insights based on AI and Neuroscience to boost your ad campaigns IšŸ’„CEO @ Ittention I We maximize the ROI of your creative in seconds with AI @ Ittention
belgium
Olivier Rollus's Location
Brussels, Brussels Region, Belgium, Belgium
Olivier Rollus's Contact Details

Olivier Rollus work email

Olivier Rollus personal email

About Olivier Rollus

I share weekly insights to help you maximize the efficiency of all your advertising campaigns.All my insights are based on AI and Neuroscience and my 7 years of experience working with Top Brands as NestlĆ©, Herta, Orange, Filorga, Pierre Fabre, etc... I'm an AI expert and marketing enthusiast passionate about neuroscience, cognitive psychology, and behavioral sciences.I'm also CEO of Ittention, an AI driven SaaS platform. What do we doā“We started from a problem that everyone working in marketing, in a creative agency or a communication agency must experience regularly:You have launched a new creative project for a paper or digital communication campaign, a product launch or simply a modification on an existing communication material.You receive the first proposals of the design and there it is: šŸ—£ endless discussions internally and with the agency, šŸ” numerous iterations and a purely subjective decision on the version which will be the one used commercially.In the end, you lost :šŸ•’ a lot of time when you were already on a tight deadline, šŸ’µ money with useless versions and without having the certainty that the version chosen will be the most effective in terms of visual impact where it will be placed. To answer this problem, we have set up an artificial intelligence which can simulate thousands of people who will look at your communication material and very quickly give you:āœ” Feedback on the quality of the proposed designs based on objective metrics that are innovative and unique on the marketāœ” Precise recommendations from our visual impact experts in order to have the most effective version possible in terms of visibility.You gain speed, efficiency, you are certain to have chosen a version which will be visible for your audience and this at a reduced cost compared to traditional marketing tools.āž” Contact me in MP for any collaborationāž” Visit our website for more information: ittention.com----------------------Passionate about entrepreneurship since my student days when I was part of a club of student entrepreneurs, I always appreciated taking risks, being able to change things by being disruptive or simply creative.After graduating, I worked for several years in marketing for large groups. I learned a lot during this period about creating new products or services until they hit the market.

Olivier Rollus's Current Company Details
Ittention

Ittention

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I share weekly insights based on AI and Neuroscience to boost your ad campaigns IšŸ’„CEO @ Ittention I We maximize the ROI of your creative in seconds with AI
belgium
Website:
ittention.com
Employees:
1
Olivier Rollus Work Experience Details
  • Ittention
    Ceo
    Ittention Apr 2017 - Present
    I help advertisers to maximize the visual impact of all their communication materials (paper or digital advertising, packaging, video, websites, brochures and many others) using innovative and unique objective metrics based on AI.Among our clients: NestlĆ©, Cofidis, Adrexo, Telenet, AG Assurances, Imperial,…Artificial intelligence is our basis, but our strength lies in our team of experts in human attention who give you the most effective recommendations to improve your designs quickly.We also collaborate with creative agencies to validate their proposal with advertisers.For more information: www.ittention.com
  • Big Companies
    First Professional Life
    Big Companies Sep 2013 - Nov 2016
    Un Peu Partout
    I called my post 1st life because there was really a before and after when I decided to leave my last job as an employee and get started as an entrepreneur. This first phase allowed me to start my active life and gradually to realize what I needed to be fulfilled professionally. Rather than describe to you (and put you to sleep) all the positions I have had during these 5 years, here is a small summary of the different functions that I have been able to exercise and what they have brought me: - Business lawyer in an international firm: A posteriori, what did I care about in this job ;-)! Of a creative nature, the very structured Law field clearly did not correspond to me. Fortunately, it didn’t take me long to realize this. - Consultant: An interesting job that allows me to have varied projects with different types of company. I learn about different corporate cultures and was forced to constantly adapt to customer needs. I found it very educational. - Photographer: During my 18 months in Australia, I had the chance to work as a professional photographer for a digital platform. What a joy to link another passion to his work! I loved it because my role as a photographer was to magnify the rendering of a place, a person or a landscape. I brought happiness to my clients and that is priceless. To be continued here below
  • Big Companies
    First Professional Life (Second Part)
    Big Companies Sep 2011 - Sep 2013
    Un Peu Partout
    - Sales: I always wanted to have contact with people in my work, sales was made for me. Frankly, I liked it, I appreciated having the challenge each time to succeed in convincing a client with a different profile, to understand him to better meet his needs. Having to negotiate deals. What I appreciated less is that I quickly understood that I had no possibility of offering the products I wanted to customers, hence a certain frustration when I realized that some products were not suitable for the market. The decision came from above, I was just the messenger. I needed more, to understand how decisions were made. That's why I went to marketing afterwards. - Marketer: Being able to create from A to Z products that meet customer expectations, a real pleasure. Finding new trends, understanding them and materializing them via market launches, communication campaigns was very addictive. Marketing is an interesting function because it sits between salespeople and top management where a lot of interaction takes place. It was during this period that I realized that I was looking for something else. Despite the fact that I liked the function, it still wasn't enough for me. I needed more, I still found my function too reduced hence my frequent desire to exceed it and to encroach on those of other people. I wanted to have a 360-degree vision, more freedom of action. Hence my big leap in 2016 in entrepreneurship. - Entrepreneur: Nothing to say except wowwwww ;-) And this is still the case in 2022!

Olivier Rollus Skills

Management Business Strategy French English Entrepreneurship Marketing Project Management Strategy Sales Marketing Strategy Microsoft Office Lightroom Negotiation Start Ups Fast Moving Consumer Goods Marketing Management Market Analysis Sales Management Sales Presentations Direct Sales Sales Operations Adobe Illustrator Indesign Adobe Photoshop User Experience

Olivier Rollus Education Details

Frequently Asked Questions about Olivier Rollus

What company does Olivier Rollus work for?

Olivier Rollus works for Ittention

What is Olivier Rollus's role at the current company?

Olivier Rollus's current role is I share weekly insights based on AI and Neuroscience to boost your ad campaigns IšŸ’„CEO @ Ittention I We maximize the ROI of your creative in seconds with AI.

What is Olivier Rollus's email address?

Olivier Rollus's email address is aj****@****ail.com

What schools did Olivier Rollus attend?

Olivier Rollus attended Louvain School Of Management, Uclouvain - UniversitƩ Catholique De Louvain, UniversitƩ De Namur.

What skills is Olivier Rollus known for?

Olivier Rollus has skills like Management, Business Strategy, French, English, Entrepreneurship, Marketing, Project Management, Strategy, Sales, Marketing Strategy, Microsoft Office, Lightroom.

Who are Olivier Rollus's colleagues?

Olivier Rollus's colleagues are Tom Chardon, Florian Mariotti, Jaques Djs, ClƩmence Granara.

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