Olivier Rollus Email & Phone Number

I help advertisers to maximize the visual impact of all their communication materials (paper or digital advertising, packaging, video, websites, brochures and many others) using innovative and unique objective metrics based on AI.Among our clients: Nestlé, Cofidis, Adrexo, Telenet, AG Assurances, Imperial,…Artificial intelligence is our basis, but our strength lies in our team of experts in human attention who give you the most effective recommendations to improve your designs quickly.We also collaborate with creative agencies to validate their proposal with advertisers.For more information: www.ittention.com

Un Peu Partout

I called my post 1st life because there was really a before and after when I decided to leave my last job as an employee and get started as an entrepreneur. This first phase allowed me to start my active life and gradually to realize what I needed to be fulfilled professionally. Rather than describe to you (and put you to sleep) all the positions I have had during these 5 years, here is a small summary of the different functions that I have been able to exercise and what they have brought me: - Business lawyer in an international firm: A posteriori, what did I care about in this job ;-)! Of a creative nature, the very structured Law field clearly did not correspond to me. Fortunately, it didn’t take me long to realize this. - Consultant: An interesting job that allows me to have varied projects with different types of company. I learn about different corporate cultures and was forced to constantly adapt to customer needs. I found it very educational. - Photographer: During my 18 months in Australia, I had the chance to work as a professional photographer for a digital platform. What a joy to link another passion to his work! I loved it because my role as a photographer was to magnify the rendering of a place, a person or a landscape. I brought happiness to my clients and that is priceless. To be continued here below

Un Peu Partout

- Sales: I always wanted to have contact with people in my work, sales was made for me. Frankly, I liked it, I appreciated having the challenge each time to succeed in convincing a client with a different profile, to understand him to better meet his needs. Having to negotiate deals. What I appreciated less is that I quickly understood that I had no possibility of offering the products I wanted to customers, hence a certain frustration when I realized that some products were not suitable for the market. The decision came from above, I was just the messenger. I needed more, to understand how decisions were made. That's why I went to marketing afterwards. - Marketer: Being able to create from A to Z products that meet customer expectations, a real pleasure. Finding new trends, understanding them and materializing them via market launches, communication campaigns was very addictive. Marketing is an interesting function because it sits between salespeople and top management where a lot of interaction takes place. It was during this period that I realized that I was looking for something else. Despite the fact that I liked the function, it still wasn't enough for me. I needed more, I still found my function too reduced hence my frequent desire to exceed it and to encroach on those of other people. I wanted to have a 360-degree vision, more freedom of action. Hence my big leap in 2016 in entrepreneurship. - Entrepreneur: Nothing to say except wowwwww ;-) And this is still the case in 2022!

Master'S Degree, Business Administration, Magna Cum Laude

Majors: Marketing and entrepreneurship Exchange: Appalachian State University, North Carolina, USA

Master'S Degree, Law

Majors: Tax law and International business law Erasmus: Universitat Pompeu Fabra (UPF), Barcelona, Spain

Bachelor'S Degree, Law, Cum Laude