Olivier A. Email & Phone Number

Geneva, Switzerland

Boston, Ma, Us

New York, Nu, Us

Our area of expertise is at the intersection of food, consumer packaged goods and specialty retail, particularly in an entrepreneurial setting.

New York, Ny, Us

New York, Ny, Us

Pre-launch (2012-2014)-Responsible for overall planning, financial projections, KPI determination, brand development, vendor management, contract negotiation and hiring -Worked with selected branding agency to build the brand architecture and implemented it across the concept: on products packaging, store design, collaterals and website-Hired initial team, including 4 support team members and 9 retail team members-In coordination with 30+ food vendors, 2 co-packers, printer, suppliers, photo studio, designers, Product Development Chef, Founder and Partner, build private label line of products (160 SKUs across 9 categories)Post-launch (2014-present)-Managed entire company operations-Created and implemented integrated marketing plan -In charge of P&L oversight across 5 companiesAchievements-Developed, launched and managed unique retail concept of frozen food (both retail and online stores)-Launched E-commerce platform integrated with POS software (Counterpoint)-Created budget and forecast model to project P&Ls for all company entities-Opened concept within budgeted costs and within 1 point of budgeted Initial Gross Margin-In a 2-months span, launched e-commerce platform, opened first retail location and launched 32-pages catalog-Brought to market in-store and online 360 products across 9 product categories

Brussels, Brussels, Be

-Reported directly to Managing Director of US operations (54 locations in NY, DC, CA and PA)-Crafted first marketing plan for US operations-Provided direction for internally produced marketing and creative material-Managed promotions and events, including creation of baking classes program in New York and Los Angeles-Managed all community relations and PR activities-Re-launched gift card program-Launched digital marketing activity for US operations, including: (1) email and social media marketing and (2) control content management through various online platforms-Made website available to Smartphone users via launch of mobile platform -Drafted and implemented guidelines for social media activity for company worldwide network-Controlled brand department budget Achievements-Significantly expanded the company’s planning horizon for the launch of new products, resulting in improved communications across key departments, smoother product launch and creation of 8 new product promotions-Maintained at least 85% of seats filled at the baking classes program in New York and Los Angeles-Managed 3 distinct regional PR campaigns in New York, Philadelphia and Los Angeles -Increased gift card same-store sales by 56% over the holidays-Increased year-over-year visits on company website by 30%-Drove more than 45% of overall online visits through the mobile site during the first 6 months of its launch-Launched 1 world Facebook page and 9 domestic Facebook pages

New York, Ny, Us

Plan-Les-Ouates, Geneva, Ch

-Headed and expanded wholesale channel in the US-Determined the entire marketing mix for the Wholesale and Corporate Gift Sales channels-Crafted first marketing plan for Wholesale channel and integrated it within company’s marketing plan-Oversaw competition analysis and managed yearly price adjustments across the entire company-Supervised forecasting, ordering and shipping between French and US headquarters-Managed open-to-buy amount in excess of $2 Million-Managed preparation of the holiday season for the entire company, which involved coordination with marketing, logistics, finance, operations and all sales channels over an eight-months periodAchievements (for all positions held at O&CO.)-Wholesale sales year-over-year increase: 392% first year and 42% second year-Opened L’Occitane’s US flagship store in New York-Trained 10 US corporate staff, 5 store managers and more than 20 sales associates-Reached all monthly sales goals during one year at the flagship retail location resulting in a 24% sales increase

Plan-Les-Ouates, Geneva, Ch

-Established the newly created US wholesale channel-Ensured correct positioning of the brand for newly opened accounts-Revised entire product assortment to improve price point, gross margin and reduce damages -Built marketing plan and budget

Plan-Les-Ouates, Geneva, Ch

-Managed 5 retail stores in NY, MA and NJ with sales in excess of $4.5 Million-Directed successful opening of 2 new stores-Audited stores for conformance to O&CO.'s standards in operations, merchandising and sales-Maintained and reinforced O&CO.'s Selling Skills Program and visual/merchandising standards-Assisted in the analysis and review of the District management team and sales associates' performance-Developed coaching logs and selling techniques at store and individual levels-Managed, supervised and coached staff in recruiting, hiring and training of future store management candidates-Conducted weekly, agenda-driven, conference calls with district regarding sales and coordination of store initiatives

Plan-Les-Ouates, Geneva, Ch

-Managed 4 retail stores on the East Coast with sales in excess of $2.8 Million-Ensured proper execution of the company’s marketing plan across all East Coast stores-Served as a brand spokesperson for all media relations-Implemented and monitored sales performance program of the Friedman Group-Initiated, created and implemented first training documents for all US operations

Plan-Les-Ouates, Geneva, Ch

-Managed O&CO.’s worldwide flagship retail location in New York with sales in excess of $1 Million

Mba, Business

Exchange Program With French University, Agri-Business

Master, Agricultural Engineering

Bachelor, Science - Major In Biology