Advisor and investor to LA tech and media companies.

• Part of the executive team that scaled the company from 150-1000+ employees in 1.5 years, securing financing from Softbank• Launched strategic content licensing program for Media Companies, Sports Leagues and Digital Publishers (including 6 major film studios)• Lead Programming team that develops, produces and publishes over 150 Snap Discover shows, delivering 7B Monthly views. Hits include recurring shows MrBallen, HopeScope, Christina Randall, Brad Mondo, and Kendall Rae.- Consistently deliver over 600+ pieces of content monthly, and have generated nearly $40M in incremental payments to creators. • Built data team that provides insights and analysis to production unit• Manage a team of 30 amazing teammates in 6 countries

ACQUIRED BY RTLGROWTH AND DEVELOPMENT INITIATIVESC-Level executive team member driving all major decisions across key divisions for the biggest global community of fashion & beauty content creators BIZ OPS• Oversaw support team for a network of 4500 creators, including teams in Content Optimization, VIP Creator Development, Deployment, and Creator Marketing • Operationalized integration of data intelligence workflows into sales process• Implemented various ERP, communication and people management systems (Pipedrive, Asana, Basecamp, Kissflow, SAP, Reflektiv, PeopleNet, ADP, Slack, Jostle) • Change management: created corporate values, ran Town Halls, restructuring initiativesTECHNOLOGY• Product development of StyleHaul Society, proprietary influencer marketing technology platform• Worked with Engineering on product development for creator dashboards, internal management systems and reportingTEAM• Oversight of Team of 30+ in Content & Production, Legal, Operations, HR, Biz Dev, InternationalCONTENT INITIATIVES• Lead content development and business affairs negotiations with platform partners (YouTube, Google, Facebook, Amazon)• Launched StyleHaul Books - first two releases for influencers Loey Lane and Lindy TsangINTERNATIONAL• Grew international teams from 4 to 20• Increased revenue an average of 74% YOY 2015-2017

The Drone Racing League (DRL) is a global professional drone racing league, where pilots race first-person view drones through three-dimensional courses at speeds above 80 MPH. F1 for Drones! DRL was acquired in 2024 by Infinite Reality for 250Mwww.droneracingleague.com

Oversee strategy and business development for global Digital and Branded Entertainment team. Core responsibilities include the development of corporate digital strategy, global strategic partnerships, Mergers & Acquisitions, and internal best practice education.• Oversee Global Youtube business of 170 channels delivering 8 billion annual views. • Negotiate all major strategic social platform partnerships• Drive partnerships with major retailers like Walmart, ATT, KMart and Target• Oversee joint venture partnership with Vice Media in the Food Vertical, www.munchies.tv.• Manage integration efforts with portfolio companies BroadbandTV and StyleHaul• Lead investment activity in online video space• Lead internal creative TV teams in development of "next-generation" multi-platform TV formats• Extensive travel to all continents to educate all C-level company executives in digital

VP, INTERACTIVE: (2011-2012)Over 60M in deals negotiated and closed. Lead core internal team, and oversee 20+ employee digital studio. Actively represent Fremantle as interactive division head for all partnerships, joint ventures and business opportunities. • Defined regional positioning and strategy• Six years of YOY growth of interactive P&L• Founded first internal digital content initiativesHIGHLIGHTSSponsorships and Digital Partnerships• X-Factor Social Media Launch - 15M Tweets, "Most Social TV show Fall 2011" • Twitter voting initiative for The X Factor to Verizon.• AI Season 11 - Top Social TV Show of the year, more than 100M Singles sold• YouTube/America’s Got Talent audition and on-air partnership, sold to Snapple for 2012• 6 consecutive Guinness Book World Records for American Idol voting• Multi-year digital sponsorship partnership with iTunes for American Idol• Groundbreaking two screen The Xtra Factor app, sponsored by VerizonGaming Initiatives• Led product development for over 15 FM gaming titles that have been downloaded over 100M times.Digital Content and Development• Rollout and monetize Fremantle’s domestic YouTube initiatives • Multi-season, branded entertainment deals with MSN and BuickDIRECTOR, INTERACTIVE: 2008-2011SNR. MANAGER, INTERACTIVE: 2006-2008

Founded the leading online pets brand The Pet Collective. Oversaw business plan, managed 4M production budget and oversaw growth strategy. Currently The Pet Collective (managed by Jukin Media) has grown to over a reach of over 10M social fans doing nearly 400M monthly views on Youtube and Facebook.

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