BAR et CAVE à Bière Craft dans le 10ème arrondissement

In charge of e-business of virginmobile.fr website, first sales channel in volume and acquisition cost - Define strategy on online media investment : Budgets, marketing channels and ROI analysis and monitoring - Define sales strategy : sales promotion, partnership … - Lead the evolution and development roadmap : identification of project, functional specification Management of a 7-person team: sales promotions, Affiliate manager, SEM and Display Manager, 2 Project managers… Show more In charge of e-business of virginmobile.fr website, first sales channel in volume and acquisition cost - Define strategy on online media investment : Budgets, marketing channels and ROI analysis and monitoring - Define sales strategy : sales promotion, partnership … - Lead the evolution and development roadmap : identification of project, functional specification Management of a 7-person team: sales promotions, Affiliate manager, SEM and Display Manager, 2 Project managers, Webmaster and Web designer Show less

Managerial responsibilities :Selection/recruitment/training/management of interns in charge of the web marketing implementationOn-line Strategy:Redefinition of on-line communication and complete rework of the Virgin mobile website - Responsive design definition and implementation (front office) - In charge of the commercial aspects of the website (from home page to cart) - IS tools definition to serve the new needs of the new front officeConversion rate:… Show more Managerial responsibilities :Selection/recruitment/training/management of interns in charge of the web marketing implementationOn-line Strategy:Redefinition of on-line communication and complete rework of the Virgin mobile website - Responsive design definition and implementation (front office) - In charge of the commercial aspects of the website (from home page to cart) - IS tools definition to serve the new needs of the new front officeConversion rate: - Sales promotion - Budget managing committee - Coordination with internal traffic generatorsPRM/CRM: - Prospect acquisition and qualification strategy - Business approach strategies and conversion toolsSocial Media: - Collection strategy definition - Redefinition social media as strategic tools to serve conversion goalsChat: - Goals definition (business rules to trigger chat interaction) Sales support- Supplier management Show less

Conversion rate optimization Sales promotions : - Internal creative briefs - User experience design Budget optimization and control : - Budget allocation, product mix optimization according to strategic goals, acquisition costs optimization (based on a set budget) Partnership negotiation : - Relationship development and promotional allowances negocations Results and reporting : - Result analysis and reporting. Tools : Eulerian, Google… Show more Conversion rate optimization Sales promotions : - Internal creative briefs - User experience design Budget optimization and control : - Budget allocation, product mix optimization according to strategic goals, acquisition costs optimization (based on a set budget) Partnership negotiation : - Relationship development and promotional allowances negocations Results and reporting : - Result analysis and reporting. Tools : Eulerian, Google analytics, business object.Prospect Relationship Management / Customer Relationship Management (PRM/CRM): - Internal and external data gathering, prospect qualification (online game sweepstake, advergame) - Business approach strategies and convesion tools, - Crafting of a multicanal strategy (e.g. newsletters, click to call, call back, web to store)Social media : - Adapting Virgin mobile brand online presence to strategic goals - Developing Facebook fans, Twitter followers, etc Show less

- Web marketing strategy implementation- Product catalog management