With over 20 years of experience in various countries and industries, I am the COO of Profirst Group, a creative agency based in Paris, London, and Brussels. Working closely with the CEO and other executives, I develop and implement strategies for growth and success, ensuring that operational excellence is at the heart of everything we do.In addition to my operational role, I lead talent acquisition and development, striving to build a culture of excellence within the organisation. I am committed to identifying and nurturing top talent, ensuring our team is equipped to deliver the highest quality work for our clients. As COO of both Profirst and TheMerode, I believe the operational role has evolved to encompass a strategic dimension centred around long-term responsibility. We are no longer just executors but architects of resilience, integrating responsible practices at every level of the business. By aligning our operations with ambitious ESG goals, we transform environmental challenges into opportunities, bolstering long-term resilience and growth.Leading our pursuit of B Corp certification, I am dedicated to setting and meeting high standards for responsible business. Now more than ever, COOs must step up as champions of positive impact, driving measurable and impactful actions that generate lasting value.