Olivier Perlo-Joncour

Olivier Perlo-Joncour Email and Phone Number

Head of Marketing - Expert in strategy & brand development for innovative premium & design brands @ DEGRENNE
france
Olivier Perlo-Joncour's Location
France, France
Olivier Perlo-Joncour's Contact Details

Olivier Perlo-Joncour personal email

About Olivier Perlo-Joncour

Passionate about brands with strong stories, my experience of 20 years in marketing is developing in premium & design worlds: tableware for DEGRENNE, spirits for BACARDI Group, Ecole BOULLE for a Space Design apprenticeship, CHAFIK.STUDIO interior design and architecture agency for Retail projects.My expertise combined with my curiosity, my sense of excellence and my unifying spirit allow me to create a bridge between innovation, creation and brand development.My core competencies:. Luxury & FMCG portfolio / brand management for leading companies. Business development and innovation project leadership for design & architecture agencies working for international clients: LANCÔME, BACCARAT . Management of complex, creative and innovative projects. Brand and business strategy definition and implementation per country. Coordination of global, regional and local teams in matrix organizations. Bridge between creation, marketing and business development. Team management across several markets. Natural leadership, unifying spirit, intellectual curiosity,aesthetic sense. Multilingual - English: fluent - French: mother tongue - Italian & German: basic knowledge

Olivier Perlo-Joncour's Current Company Details
DEGRENNE

Degrenne

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Head of Marketing - Expert in strategy & brand development for innovative premium & design brands
france
Website:
degrenne.fr
Employees:
169
Olivier Perlo-Joncour Work Experience Details
  • Degrenne
    Directeur Marketing
    Degrenne Aug 2023 - Present
    Ville De Paris, Île-De-France, France
    . Renforcement de l'offre de produits et de services pour accroître la croissance et la rentabilité en France et à l'international : cohérence de l'offre, analyse de la valeur, accélération digitale. Management des équipes Design, Développement Produits, Marketing Opérationnel Retail et CHR, Digital et Qualité. Membre du Comex restreint, rattaché au Président
  • Degrenne
    Head Of Product Marketing & Innovation
    Degrenne Dec 2019 - Jul 2023
    Paris
    . Définition de la stratégie et du plan produits à 3 ans : vaisselle, couverts, verrerie, textile. Renouvellement profond du portefeuille : premiumisation, diversification, personnalisation. Leader du développement de 45 collections. Pilotage transversal et coordination avec les équipes R&D, Manufactures (2 sites en France), Qualité, Achats, Finance, Marketing Clients, Commerce (B2B France et International, B2C : boutiques, concessions, détaillants). Management et développement d’une équipe de 7 personnes : Chefs de Produits et Designers. Membre du Comex (depuis février 2021) - management de budget et de P&L. Croissance significative du CA (21 vs 20) et part importante de la croissance du chiffre d’affaires liée aux nouveautés produits
  • Design Companies
    Strategy & Development Consultant
    Design Companies Jan 2018 - Nov 2019
    . Business analysis and strategic recommendations: business models, new market segments
  • Chafik.Studio
    Development Director
    Chafik.Studio Mar 2016 - Nov 2017
    Paris
    . Business development of the studio around 5 departments: Retail, Architecture, Interior Design, Design, Art Direction for international brands: LANCÔME, BACCARAT . Coordination of innovative and complex projects globally: China, Morocco, Ivory Coast, France, Italy : example: creation and development of a new beauty concept store of 3 500 square meters . Bridge between clients, partners, suppliers and internal agency team. Increase of +68% of studio net sales vs year-1
  • Design Companies
    Strategy & Development Consultant
    Design Companies Jul 2015 - Feb 2016
    Paris
    . Clients: a designer: GUILLAUME DELVIGNE and a furniture editor: PETITE FRITURE. Business analysis: market, channel distribution, competitors, clients. Strategic recommendations and action plans to develop new business opportunities
  • Bacardi
    Marketing Manager - Luxury Brands - France & Italy
    Bacardi Dec 2011 - Dec 2014
    Saint-Ouen (France) Et Turin (Italie)
    . Portfolio management of 10 brands including 4 strategic luxury brands for 2 countries: GREY GOOSE vodka, BOMBAY gin, PATRON tequila, SAINT-GERMAIN liqueur . Member of the Global Marketing Leadership Team for GREY GOOSE - coordination of global strategic guidelines: luxury brand standards, events, merchandising, limited editions. Best-in-class activations of global campaigns - creation of iconic lifestyle pop-up places during international PR events: Cannes Film Festival and Venice La Mostra . Brand positioning strategy and implementation into a new market: PATRON in France. Management of a team: 10 people in 2 countries. Double-digit growth and over-delivered brand image results: GREY GOOSE in France & Italy. Successful launch test of PATRON brand in France => launch at a European level
  • Bacardi
    Senior Brand Manager - Bacardi Brand - France
    Bacardi Jan 2009 - Oct 2011
    Saint-Ouen (France)
    . Definition and implementation of an ambitious operational plan: education, ambassadors, customer experience, communication plan: digital, OOH, flagship. Launch of a new range: launch plan, multi touch points. Management of a team of 3 people and of external partners (including agencies). Multiplication of net sales by 2 in 3 years and significant gain of image and awareness
  • Heinz
    Brand Manager - Heinz Group - France
    Heinz Oct 2005 - Dec 2008
    Rueil-Malmaison
    Product development (12 SKUs)
  • Nestlé
    Junior Brand Manager
    Nestlé Oct 2003 - Oct 2005
    Noisiel
    . Range launch, packaging relaunch (4 SKUs)
  • Nestlé
    Off Premise Salesman
    Nestlé Sep 2002 - Oct 2003
    Rennes
    . Negotiation of trade agreements

Olivier Perlo-Joncour Skills

Communication Marketing Management Marketing Gestion De La Marque Relations Publiques Design Gestion De Projet Marketing Strategy Marketing Communications Conception De Produit Lancement De Produit Luxury Goods Digital Marketing Luxury Lifestyle Business Strategy Vente Marketing Digital Event Management Strategy Business Development Brand Management Change Management Change Leadership Articles De Luxe Product Development

Olivier Perlo-Joncour Education Details

Frequently Asked Questions about Olivier Perlo-Joncour

What company does Olivier Perlo-Joncour work for?

Olivier Perlo-Joncour works for Degrenne

What is Olivier Perlo-Joncour's role at the current company?

Olivier Perlo-Joncour's current role is Head of Marketing - Expert in strategy & brand development for innovative premium & design brands.

What is Olivier Perlo-Joncour's email address?

Olivier Perlo-Joncour's email address is ol****@****ail.com

What schools did Olivier Perlo-Joncour attend?

Olivier Perlo-Joncour attended Ecole Superieure De Commerce - Audencia Nantes, Ecole Boulle - Greta, Comundi.

What are some of Olivier Perlo-Joncour's interests?

Olivier Perlo-Joncour has interest in Finn Juhl, Frank Lloyd Wright, Arts And Culture, Culture Des Grands Architectes.

What skills is Olivier Perlo-Joncour known for?

Olivier Perlo-Joncour has skills like Communication Marketing, Management, Marketing, Gestion De La Marque, Relations Publiques, Design, Gestion De Projet, Marketing Strategy, Marketing Communications, Conception De Produit, Lancement De Produit, Luxury Goods.

Who are Olivier Perlo-Joncour's colleagues?

Olivier Perlo-Joncour's colleagues are Jean Charles Boumard, Jennifer Hermont, Alexandra Sauveterre, Laurent Bichelot, Francesc Puntonet, Louisa Leb, Christine Leloutre.

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