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Thought leader and result driven business executive with extensive experience in growth marketing, blockchain, protocols, Web 3.0, ad-tech branding and on scaling business operations at a global level. . Marketing, commercial and Product vision focused, enthusiastic coach with unparalleled skills in driving and implementing strategic executive visions and decision to the staff.•Global Business growth & scalability:Part of the pre-expansion team that raised $25m in series B. Co-lead post raise the DSPs' business operations growth in 8 countries in APAC region within 12 months. Proven experience in hiring key staff for rapid growth expansion. •Go to market product launch: Led enterprise client product and commercial relationships and successfully launched a scalable SaaS DSP data and media platform. Single handedly created customer support team, processes, SLA and in house training document with over 150 agency clients trained 12 months of launch. • Marketing, growth, brand and customer acquisition: 12 years’ experience with various marketing channels and digital platforms. Over $200m media investment managed to date for stock listed corporations. 15 “first to market” with Google, Facebook and other ad tech/DSP providers. 1st person in the world to have launched a YouTube Trueview Ad.• Leadership, coaching, & organizational structure: Challenged and motivated leaders in diversifying business monetization streams. Mentored and influenced over 15 direct report and 80 indirect reports, with a maximum of 25 indirect report across 3 teams in a distributed organization. Experience in conflict management within a cross matrix organization.
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FounderStrolladou Jan 2013 - PresentAs the Founder of Strolladou, I am dedicated to pioneering the integration of AI and decentralized technologies to reshape the digital experience. With a focus on strategic capital allocation in digital innovations, I lead the development of cutting-edge AI products and decentralized solutions. My leadership extends to guiding investment strategies within the Bitcoin ecosystem and AI applications, ensuring Strolladou remains at the forefront of technological advancement. I am committed to driving progress, fostering decentralization, and building a future where technology enhances human possibilities. -
DirectorToposware Jun 2022 - May 2024Boston, Ma, Us -
MarketingInstacart Aug 2020 - Dec 2021San Francisco, Ca, Us -
Senior Growth Marketing Manager, Team LeadSkyscanner Dec 2018 - Jan 2020Edinburgh, Gb• Development and implementation of the Oceania multi-channel marketing strategy and playbook • Leading and mentoring a team of 7 marketers across Paid Media, SEO, Social, Influencer, PR, Affiliate and Content• Working with local market, creative and digital teams on media and digital campaigns.• Feedback PMF (product market fit) needs through data and business analysisKey achievement: • Reversed growth revenue curve from 15% to 21% YoY through marketing channels and supply optimizations. • Project led several integrated campaigns, from ideation to execution and data analysis, which led in increasing brand recognition in the market by 6% for the defined target audience. • Revised and optimized marketing operational processes for marketing campaign launch with 100% on time launch date success. • Developed Skyscanner, data lead, media investment strategies on social (Facebook/Instagram), video (Facebook, Youtube etc.), display (Programmatic, Google). -
Head Of Dsp Platform, Data, Supply And Ad OperationsBlis Dec 2017 - Dec 2018London, England, Gb• Drive DSP programmatic revenue in Asia from Singapore.• Maintain Data supplier relationships to ensure accurate data is provided.• Support the transition of part of the operational team in an in-house offshore unit.• Help to develop commercial and operational business growth in new countries (Indonesia, Philippines, Thailand, India &Taiwan). Key achievements• Cultivated DSP revenue in the region• Decreased operational cost 26% through the transition of resources to optimized unit• Nurtured ad operations team to 18 members across 3 distributed teams. -
Head Of Dsp Platform, Supply And Ad OperationsBlis May 2017 - Nov 2017London, England, Gb• Drive DSP SaaS revenue in Australia & New Zealand from Sydney.• Co-lead product, commercial and senior level business relationships with enterprise client. • Ensure the evolution of the blue-chip client to a SaaS DSP solution through in house product adoption.• Set up customer success team and training documentation.Key achievements• Planned and executed the go to market strategy and successfully launched Blis first SaaS DSP which generated over $5m in data revenue within the first 12 months. Positively influenced DSP commercial adoption to 2 other clients in the region.• Created of a customer success team with strong SLA, customer feedback systems as well as customized client training guide & seminars (over 150 clients trained within 12 months). -
Head Of Dsp Supply And Ad OperationBlis Jan 2017 - Apr 2017London, England, Gb• Maintain relationships with third party ad serving partners (e.g. Bonzai & Celtra), viewability/ad fraud vendors (e.g. IAS & Moat) and data partners (Lotame, Liveramp, Nielsen) to ensure that Blis at the forefront of adopting new products for its clients.• Develop and own Blis media DSP Supply and pricing strategy.• Work with leadership and sales to ensure that the supply strategy is mirroring the needs of the local markets.Key achievements:• Co-designed and launched machine learning algorithms to optimize DSP supply cost which lead to a reduced buying cost of 32%.• Led supply quality project to achieve record viewability rate above industry standards with close to 0% ad fraud while maintaining aggressive margin targets. -
Head Of Dsp Ad OperationsBlis Jan 2014 - Dec 2016London, England, Gb• Co-launch Blis' DSP in Australia, with HQ teams located in London• Ensure growth, operational excellence and product effectiveness • Own the company margin and pricing strategy in 9 APAC countries Key achievements: • Grew DSP revenue from $0 to multi-million-million-dollar revenue • Strategized, hired and managed a team 9 direct report in APAC (Sydney, Singapore, Hong Kong)• Collaborated in launching a global first to market “physical / people” attribution product• Created blue print processes to ensure continued DSP revenue growth of +200% YoY, reduce man made error by 65% and “launch time” by 35%. -
Performance DirectorColumbus (Aegis Media Pacific) Sep 2012 - Sep 2013• Develop and maintain Senior Level commercial relationship with Australian stock listed clients such as Woolworth, Village Roadshow, Virgin Australia, Dominos, Fairfax, Peugeot, Nikon, David Jones etc• Manage media planning and data driven agency teams for blue chips clients across SEM, SEO, Paid Social, Video, Display and Analytics • Build trust and confidence with various agency brands stakeholders (Carat, Vizeum, Mitchells etc.) around new digital channels and products on Google, Facebook, Twitter, YouTube and other ad tech platforms.Key achievements: • Increased revenue by 45% YoY via organic business expand and cross selling of new services (SEO, Video etc.)• 1st person in the world to have launched a YouTube TrueView ad• Launched 8 “Australian First to Market” and 1 “World First to market” products with key partners such as Google, Youtube and Facebook • Successfully managed 2 highly performing teams and drive internal adoption of new media initiatives.
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Senior Manager - Search MarketingColumbus (Aegis Media Pacific) Jun 2010 - Aug 2012
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Senior Search ManagerCritical Mass Feb 2009 - Mar 2010Calgary, Alberta, Ca• Client Service the global Rolex account across SEM, SEO and Analytics • Educate client on search and social channels while Rolex is going through a website refresh Key Achievements: • Convinced Roger Federer to let Rolex buy the keyword ”Roger Federer” on Google and Baidu when he won Wimbledon in 2009, thus resulting in millions of qualified eyeballs for the luxury brand. -
Account ExecutiveSteak Media Oct 2007 - Mar 2009• Management of Paid Search account for John Lewis (retail), Virgin Holidays (Travel) and, Greenbee (Insurance)• Client service the John Lewis account with support from direct report.Key achievement:• Management of a £9m / $12m paid search account and exceeding ROI target by 32%
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Intern & Account ExecutiveLivrenpoche 2005 - 2008Kervignac, Morbihan, Fr• Develop strategies to grow traffic and revenue of the e-retailler• Manage email marketing campaignsKey achievements: • Used Livrenpoche.com as a test Lab for Paid Search (1st campaign launched in 2005), Froogle (aka Google Products), remarketing, Dynamic ads, product feed ads SEO, Paid Social / Facebook other growth techniques.• Seeing the company maintaining a healthy business partially thanks to some of the strategies placed over a decade ago.
Olivier Le Sayec Skills
Olivier Le Sayec Education Details
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The University Of QueenslandMaster Of Business Administration - Mba -
University Of Lille 1 Sciences And TechnologyE-Business
Frequently Asked Questions about Olivier Le Sayec
What company does Olivier Le Sayec work for?
Olivier Le Sayec works for Strolladou
What is Olivier Le Sayec's role at the current company?
Olivier Le Sayec's current role is Founder & Investor.
What is Olivier Le Sayec's email address?
Olivier Le Sayec's email address is ol****@****ail.com
What is Olivier Le Sayec's direct phone number?
Olivier Le Sayec's direct phone number is +614167*****
What schools did Olivier Le Sayec attend?
Olivier Le Sayec attended The University Of Queensland, University Of Lille 1 Sciences And Technology.
What skills is Olivier Le Sayec known for?
Olivier Le Sayec has skills like Sem, Digital Strategy, Ppc, Digital Marketing, Google Adwords, Seo, Google Analytics, Social Media Marketing, Omniture, Analytics, Mobile Advertising, Online Marketing.
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