Olivier Lutz Email and Phone Number
----- ACHIEVEMENTS -----• Played a Pivotal Role in the EF Recovery Plan Post-Pandemic, Leveraging Digitalization Strategies:- Virtual Office Implementation: Innovated a new online sales method and app, facilitating 60K+ appointments and achieving a 40% conversion rate. Acclaimed by the founder of the company, it’s now being rolled out to every EF division- EduX Event: Conceptualized and executed the largest global online study abroad education fair, attracting over 80K visitors.- Circle Loyalty Program: Introduced a customer loyalty app, driving engagement and contributing 10% of total EF business revenue.- School Lives Initiative: Orchestrated live shows in schools, broadcasted in 15 languages to over 1,000 participants.- These strategic initiatives resulted in a remarkable revenue growth of over 200 million USD• Strategic Business Operations Management Amid Crisis: Implemented decisive measures to scale down operations in Asia, including the closure of Hong Kong and Thailand markets, while transitioning others into hibernation mode to ensure EF’s resilience during the COVID-19 pandemic.• Regional Expansion and Performance Enhancement in Asia: Established and led a regional hub in Hong Kong, overseeing a team of 200+ reports:- Achieved record-breaking sales (100M+ USD revenue) and profit growth for Asia.- Surpassed the milestone of generating over 1M leads with a marketing budget of 15M+ USD• Successful Restructuring and Record-Breaking Performance in Thailand: Revitalized the Thai subsidiary, achieving unprecedented sales growth of over 100% within three years. As of today, a record still unmatched. Brought back profitability within year 1. As a result of high performance as general manager, was given the largest product sales unit to run with full P&L responsibility, managing a pan-Asian sale force of 200+ staff in 8 countries.• Delivered Profitability Amid Market Challenges: Directed operations in France, The Netherlands, Belgium, and Switzerland to their most profitable years with a revenue of 35M+ USD despite the aftermath of the subprime crisis, outperforming downward market trends. • Transformational Leadership in France: Led France to consecutive years of record-breaking performance adding 4M+ USD in revenue and positioned it as the top-performing product globally within the EF portfolio. Won the best sales market award twice in a row.• Contributed to the Strategic Plan for the past 10+ years as Executive Committee Member and regular Board Reporting
Swiss Language Group
View- Website:
- swisslearninggroup.ch
- Employees:
- 54
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Chief Executive OfficerSwiss Language GroupGeneva, Ge, Ch
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Vice President Of Marketing And Special Projects - Executive Committee MemberEf Education First Sep 2020 - PresentZurich, SwitzerlandAs a key member of the Executive Committee reporting directly to the CEO, I have played a pivotal role in shaping EF’s response to the challenges posed by the COVID-19 pandemic over the past four years. Through strategic global business development initiatives, I have spearheaded EF’s digital transformation efforts aimed at ensuring uninterrupted business operations. This included the conception and execution of innovative projects such as the global online study fair, implementation of cutting-edge sales tools like EF Virtual Office, and orchestrating live engagements within schools. These initiatives drove substantial revenue growth exceeding 200 million USD and placing the organization ahead of its competitors.• Built and rolled out globally the EF Virtual Office, a new B2C online consultation app improving massively online customer interactions amid offices and country lockdowns. Rolled out a minimum viable product and added new features along the way. Now used by 1000+ sales staff in 200+ offices, delivering 60,000+ online consultations and 40%+ conversion to bookings.• Pioneered and directed the world largest online study abroad event with 400K+ registrations, 80K attendees, 200+ speakers, 100+ hours of free content, live chats, and video calls.• Oversaw and monetized EF Pro Cycling events (Tour de France, Il Giro, La Vuelta) resulting in elevated global brand awareness and recognition• Enhanced loyalty program efficiency through the implementation of the EF Circle app, streamlining the recruitment and activation process for over 30,000 ambassadors. Implemented program restructuring, including challenges and new KPIs, resulting in a 25% increase in recruitment, over 50% engagement improvement, and doubling lead and booking generation• Revitalized engagement with schools and universities through a comprehensive revamp of the Academic marketing strategy -
Chief Marketing Officer Asia And Chief Of Staff - Executive Committee MemberEf Education First Sep 2016 - Sep 2020Hong KongI set the strategic direction for Asia marketing initiatives aligning with EF’s sales and financial goals. I defined and executed marketing strategies for 8 Asian markets (JP, KR, CN, HK, TH, VN, ID) with a complete oversight of a 15 million marketing budget. I adopted a performance based approach, resulting in doubling leads volume to exceed 1 million leads for the region and increased EF Brand awareness across every Asian market. When the Covid pandemic struck, we were compelled to scale back our operations. I took on the responsibility of overseeing the closure of our operations in Hong Kong and Thailand and relocated to Zurich.• Built and led a high-performing central marketing team 20 marketing specialists (SEM analysts, SEO analysts, developers, designers, digital project managers) and provided indirect oversight for 50+ marketing staff across Asia.• Optimized SEM and SMP strategy by creating customer centric landing pages and streamlining investment strategy resulting in increased conversion from 6% to 15%.• Decreased customer acquisition cost by 50% in Asia through impactful YouTube commercials, influencers collaborations, social media campaigns and content management. • Increased lead generation by 100% with pan-Asian multi-platform campaigns focusing on Asia specificities.• Grew SEO visibility score by 20% by aligning SEO & SEM strategy and focusing on major keywords campaigns, top 20 pages, testimonials and country specific mini-site creation, and link building.• Implemented automated customer journeys using email, SMS, and social media, chat bot, resulting in 20%+ reach rates, better qualification, and 5%+ conversion
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Chief Commercial Officer Asia & Chief Of Staff – Executive Committee MemberEf Education First Sep 2013 - Aug 2016Hong KongTo capture the market potential in Asia, I opened a regional hub in Hong Kong, servicing our Asian markets. As board member and P&L responsible, I headed the sales organization in Asia for EF’s two highest-volume products driving 100M+ USD revenue and market share. I developed the vision and 5 years strategic plan for Asia (JP, KR, CN, HK, TH, VN, ID) aligning marketing and sales strategies for cohesive go to market plan. This resulted in the best year ever in profit and in sales volume.• Established the Asian headquarter and expanded presence with the opening of 10 offices.• Managed directly 3 countries (TH, TW, HK), 6 regional sales managers and 200+ indirect reports, including sales consultants, product managers and cross functional staff.• Improved revenue growth rate by implementing agile sales strategies synchronized with product seasonality and staffed up accordingly to prevent sales disruptions due to operational constraints• Led 8 Asian markets to enhance Sales & Marketing planning, go-to-market strategies, budgets, pricing, and forecasting.• Served as a bridge between global headquarters in Switzerland and Asian markets, successfully adapting and implementing European initiatives.• Reported quarterly to the founder and chairman as a board member.
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General Manager - ThailandEf Education First Aug 2010 - Aug 2013BangkokI restructured a subsidiary at loss focusing on talent management and operational efficiency. With a full P&L responsibility, I led a cross-functional team of 25 employees encompassing sales, marketing, finance, administration and operations. I achieved a remarkable doubling of sales volume over three years, setting the most profitable year ever, a record that remains unmatched.• Spearheaded organizational changes that revitalized profitability within the first year: initiated the launch of new products (University Preparation and Boarding schools) with dedicated teams tailored to address the demands of the Thai market.• Completely overhauled the marketing strategy, targeting high-conversion regions, segmenting age groups, crafting compelling calls to action, and leveraging high-performing channels. This overhaul catapulted EF product rankings to the top position in both SEO and SEM on Google search results, leading to a remarkable 300% increase in leads.• Elevated sales conversion rates to over 15% through a comprehensive sales strategy encompassing office ambiance, professional appearance, persuasive sales pitches, new appointment sets up to effectively promote intangible products • Augmented profit margins by prioritizing high-margin programs and destinations, emphasizing longer stays, and integrating additional services such as insurances, flights and exam courses• Transformed a dilapidated office space into a state-of-the-art facility, aligning it with EF Global standards of excellence in quality and aesthetics
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Product Sales & Marketing Manager – EuropeEf Education First Sep 2008 - Aug 2010London And ZurichI steered France, The Netherlands, Belgium, and Switzerland towards their most profitable year, even amidst the challenging aftermath of the subprime crisis.• Recruited, managed, and motivated product managers and sales team in each market, driving high performance and exceeding targets.• Developed strategic marketing and sales plans, overseeing their implementation and monitoring results.• Enhanced customer experience by delineating a structured four-phase customer journey (lead generation, retention, booking, loyalty) and implementing streamlined processes, resulting in a notable 50% enhancement in customer satisfaction scores (NPS).• Achieved a 20% increase in conversion rates by introducing a five-phase sales pitch framework, comprising rapport building, needs discovery, tailored recommendations, objection handling, and successful closings• Established effective product positioning through comprehensive customer insights, competitor surveillance, and trend monitoring.
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Product Country Manager - FranceEf Education First Jan 2007 - Sep 2008Paris 01, Île-De-France, FranceI achieved a remarkable 50% increase in sales within a span of two years, positioning France as the top-selling country worldwide. Since then, France remains the top-selling leader• Drove sales through effective CRM management and face-to-face interactions.• Developed and executed comprehensive go-to-market strategies and marketing plans focusing on branding, digital marketing, direct marketing, and SEO.• Spearheaded a landmark initiative resulting in a 100% surge in lead generation by orchestrating an extensive university and school campaign, distributing EF brochures across French universities, and organizing targeted events during critical examination periods• Optimized sales pipeline utilization by implementing systematic sales techniques, including refined sales pitches and adherence to CRM best practices such as zero uncalled leads, zero unreached prospects, resulting in +30% sales conversion• Successfully recruited, coached, and developed a cross-functional team of 15 collaborators, including sales consultants and administrators.
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Event Director - FranceLeaders League Jun 2005 - Sep 2006Paris Area, France• Successfully hosted an International Private Equity conference in Paris, attracting over 1,000 participants and featuring 80 international speakers.• Managed and led a team of 10 collaborators, overseeing the full management of a 2 M€ profit center.• Developed and executed a comprehensive marketing plan, targeting an audience of 90,000 contacts.• Negotiated contracts with more than 30 partners, including reputable organizations such as la Tribune, Financial Times, The Herald Tribune, Harvard Business School, and HEC.• Achieved outstanding results, tripling the number of attendees, increasing revenue by over 100%, and significantly enhancing international brand recognition. -
Conference Manager - FranceStratégies Sep 2003 - May 2005Paris Area, France• Organized and managed over 20 marketing conferences catering to C-level executives, covering diverse topics such as Youth Marketing, Brand Loyalty, Customer Centricity, and Senior Marketing.• Successfully managed a profit center with a budget of 1M€ and a team of 3 staff members. -
Product Manager Assistant - FranceLindt & Sprüngli Feb 2002 - Jun 2003Paris Area, France• Contributed to the launch of two new products, overseeing aspects such as recipe development, design, and packaging for "Petits Desserts de Lindt" and "Marquis de Rozan."• Pioneered a successful in-store concept that paved the way for the opening of Lindt boutiques -
Sport Marketing Manager Assistant - FranceSalomon Sep 2000 - Sep 2001Annecy, France• Organized Salomon X-adventures: an Ultra Trail Event held in Sicily, Spain, France, Switzerland, Japan, and the USA• Created and managed the event website, focusing on content creation, traffic optimization, and live reporting during the event.• Managed the VIP program, ensuring exceptional experiences for 50 guests during the event.
Olivier Lutz Education Details
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Marketing -
Marketing, Internet Marketing, Buyer Behavior, International Marketing
Frequently Asked Questions about Olivier Lutz
What company does Olivier Lutz work for?
Olivier Lutz works for Swiss Language Group
What is Olivier Lutz's role at the current company?
Olivier Lutz's current role is Chief Executive Officer.
What schools did Olivier Lutz attend?
Olivier Lutz attended Kedge Business School, Virginia Commonwealth University, Université Paris X Nanterre.
Who are Olivier Lutz's colleagues?
Olivier Lutz's colleagues are Katharine Sidwell, Jordan Noverraz, Juliette Franc, Juliette Guillaume (Malke), Catherine Fernandez, Chiara Agosta, Silvie Baud-Lerjen.
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Olivier Lutz
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