Olivier Murat Email & Phone Number

Toulouse, Occitanie, Fr

Toulouse, Occitanie, France

- Key responsibilities:-> Supporting companies in their exchange and digital transformation strategy -> Project management & PLM: as part of a large programme and for application projects- Sectors: -> Aerospace: PMO programme & change management -> Defence and Space: PMO projects & PO applicatifs & change management-> Healthcare: Digital Transformation & Customer Experience- Participation in tendering and RFP- Lean 6 Sigma Yellow belt certification (06/2023)

Toulouse Area, France

I support all teams in acculturation to the new challenges and opportunities offered by digital technology. In parallel, I launch new innovative projects mainly around the customer experience and the definition of new models and services.Ongoing projects: ➡️ Digital Customer Relationship: definition, structuring and support of the deployment of the roadmap (organization of the RCD, definition of flows, positioning, team training, choice of digital solutions such as chatbot or the omnichannel management solution, etc.) ➡️Open Innovation: creation, structuring and deployment of a new phygital offer around Prevention (vision, business plan, structuring, communication plan and deployment); launch of new innovative models with partners➡️ Customer experience: creation, structuring and deployment of new paths; creation of solutions for internal or external use; definition of a roadmap on customer experience and knowledge

Toulouse Area, France

Intervention with 4th and 5th year students on courses on digital marketing and digital transformation

Toulouse Area, France

Intervention as part of the "Communication" training course: Coordinator: Jérémie Nollet The vocation of this course is to prepare students for communication professions with a high level of responsibility. Unlike many specialized schools, it offers the resources to adapt to a constantly evolving professional sector. Far from being limited to mastering techniques that will be outdated in the medium term, it is therefore a question of training professionals capable of deciphering emerging innovations and trends, and of appropriating them, or even anticipating them. The training is thus designed to develop generalist skills, in order to invest the strategic dimension that characterizes the most prestigious positions in the communication professions. The formation articulates three dimensions. First of all, it gives students a high level of general knowledge, and in particular an understanding of contemporary socio-political issues. It then provides solid training in the social sciences, which aims both to provide key reading skills in the communication sector, and to provide the resources to succeed in a professional environment that constantly draws on the knowledge and know-how of the social sciences to invent new forms and tools of communication. Finally, practical training, provided by recognized professionals, enables students to master communication techniques, particularly those related to NICTs.

Toulouse Area, France

Following the alliance of Groupe Poult and Banketgroep to become the pan-European leader in biscuits for distributors, Groupe Biscuit International was born. Reporting to the Directorate of Organization and Skills Development of Biscuit International, my duties were as follows:📢 Internal communication for the entire Group: > Creation of the division (based on Poult Group's core business) and structuring of the team> Definition and piloting> Design/editing of print and digital media> Digitalization of the service and its tools👨‍💻 Digitization of the Group's working methods, project management and organization:> Agile method (SAFe base)> Knowledge Management> Digital Workplace>...

Région De Toulouse, France

🎯 Digital marketing and digital transformation: > Digitalization of the Group's marketing offer and launch of a new digital vision (ecommerce, etc.)> Leading the digital part of the creation of the Group's Captain Category service>Deployment of the Enterprise Social Network for the entire Poult Group: presentation and training of the different audiences of the company to the tool, reflection on the evolution of the tool and its deployment strategy> Definition and implementation of the Group's "Digital Transformation" roadmap📢 Internal/external communication:> Internal communication: creation of the internal communication division, team building, definition of the roadmap and strategy, deployment of new digital tools to accompany this strategy, production of various communication media (creation of posters, booklets, television supports, etc... under Adobe suite) and implementation of KPI to measure the management and conversion of each internal communication action.> External communication: management of the Group's presence on the various social networks (Facebook, LinkedIn, Twitter)🔖 Knowledge Management :> Definition with the HR team of the strategy and 3-year roadmap for Knowledge management> Launch of the digital training course (e-learning) under the LMS digital platform> Creation of the first training courses (definition of the training scenario, production of these courses, putting on line, follow-up and animation of the "learners", etc...)💡 Open Innovation :> Product innovation> Management Innovation> Poult Open Lab: research, identification and support of start-ups for the Poult Group's incubation and acceleration project> Product Innovation Challenge: participation and support

Montauban Area, France

🎯 Digital Marketing and Communication: > Communication and digital marketing strategy and roadmap> Creation of the new website> Design/writing of sales materials, sales and communication support in print and digital media, > Speaking and representing the company> ...👨‍💻 Digital project management:> Creation of the SaaS ProoftagCerv platform (specifications, ergonomics, user experience, etc...) and customer training> Digitalization of internal tools and software>...

Community management and digital marketing consultancy

Intervenant au niveau des licences "Management Opérationnel" communication globale et 360

Intervenant au près des classes Assistant 1ere et 2nde année, et Communication RP 3eme année autour des problématiques de marketing, communication globale et 360 et média sociaux.

Intervenant à l'ISCOM en COMAL 2 et 3 et REP 3 autour des problématiques de marketing, communication globale et 360 et média sociaux.

En tant que chargée de clientèle à Terres du Sud, voici un détail des missions dont je suis en charge :- Pierre Fabre Dermatologie : réflexion stratégique, plan de com, suivi de projets.- Service Culturel de la Mairie de Tournefeuille :+ Mise en oeuvre du plan de communication 2006+ création de la nouvelle charte graphique des outils de communication.+ création des différents outils de communication pour toutes les actions culturelles de la mairie.- Promologis : création de la plaquette commerciale étudiante et famille, du Carnet de Bord.- CESR : création d’outils de communication pour la communication interne et externe.- Gestion de la production pour les différents clients.En parallèle de ces travaux, et en accord avec la direction, j'ai développé un poste de conseil en stratégie et marketing pour des clients comme Pierre Fabre Dermatologie ou bien encore Hexapage :- recommandation- copy strategy

Master, Communication, Publicité Et Marketing, Major

4Eme Année, Communication Et Publicité

Activities and Societies: Membre de "Caractères", journal de l'IEP.