- Manages the brand’s ambassador and celebrity relationships- Negotiates and coordinated celebrity partnerships and accompanying content production and PR activations for events and award shows: Met Gala, Academy Awards, BAFTAs, Golden Globes, Emmys, Grammys, etc.- Assists with contract negotiation and background checks for one-off talent partnerships and prospective brand ambassadors- Coordinates global public relations for brand ambassadors: Joy Sunday announcement (6.5B press… Show more - Manages the brand’s ambassador and celebrity relationships- Negotiates and coordinated celebrity partnerships and accompanying content production and PR activations for events and award shows: Met Gala, Academy Awards, BAFTAs, Golden Globes, Emmys, Grammys, etc.- Assists with contract negotiation and background checks for one-off talent partnerships and prospective brand ambassadors- Coordinates global public relations for brand ambassadors: Joy Sunday announcement (6.5B press impressions), Marie-Claire and ELLE shoots with Penélope Cruz, multiple ambassador features and covers in Vogue, ELLE, Marie-Claire, Madame Figaro, InStyle, Artful Living, Town & Country, Teen Vogue, Cosmopolitan, etc. - Manages PR, social media, and marketing shoots (production and post-production): acoustic performance by Aya Nakamura in the South of France (2.5M views), Beauty From Within campaign with Penélope Cruz, Hoyeon, and Joy Sunday (25M views), short-form documentary on Aya Nakamura (Cannes Lions 2024 Gold Award winner, 10M views), “of course” TikTok video with Isabella Rossellini, Amanda Seyfried, and Joy Sunday (1.5M views), How Do You Say Beauty in French? Season 2 with Emma Chamberlain (200k views), and more- Organized travel and logistics for 8 brand ambassadors and their teams in attendance at the 09/2023 Lancôme x Louvre event in Paris, and the appearance of Amanda Seyfried at the 11/2023 Lancôme x Louvre event in Shanghai Show less

- Led creation of corporate brand PR assets, including press releases, briefing books, Q&As, interviews (TV, radio, magazines, newspapers) - Organized photo and video shoots with brand ambassadors: How Do You Say Beauty In French? with Emma Chamberlain (over 50M views and 1.5M engagements, Grand Prix Stratégies du Luxe 2023 winner) and the PR shoots for Joy Sunday, Hoyeon, Aya Nakamura, and Emma Chamberlain- Planned brand trip for 200 press and celebrities/KOL guests to the South of… Show more - Led creation of corporate brand PR assets, including press releases, briefing books, Q&As, interviews (TV, radio, magazines, newspapers) - Organized photo and video shoots with brand ambassadors: How Do You Say Beauty In French? with Emma Chamberlain (over 50M views and 1.5M engagements, Grand Prix Stratégies du Luxe 2023 winner) and the PR shoots for Joy Sunday, Hoyeon, Aya Nakamura, and Emma Chamberlain- Planned brand trip for 200 press and celebrities/KOL guests to the South of France, responsibilities included agency supervision, logistical organisation, budget monitoring, and creative direction - Oversaw issue and crisis strategy, prevention, mitigation, and communications in a complex, multi-stakeholder and fast-changing context- Counselled brand president on executive communications (CEO meetings, press interviews, shareholder presentations, speeches)- Developed and produced a luxury coffee table book for the brand’s Domaine de la Rose estate Show less

- Responsible for internal and external communications strategy for L’Oréal Travel Retail and its 30+ brands (L’Oréal Paris, YSL, Armani, Prada, Valentino…)- Safeguarded and built the reputation of the division both externally and internally through a comprehensive 360° strategy, including crisis prevention and management- Coordinated the division-wide sustainability strategy, initiatives, and reporting at a global scale - Tax Free World Exhibition Cannes 2021: organisation of gala… Show more - Responsible for internal and external communications strategy for L’Oréal Travel Retail and its 30+ brands (L’Oréal Paris, YSL, Armani, Prada, Valentino…)- Safeguarded and built the reputation of the division both externally and internally through a comprehensive 360° strategy, including crisis prevention and management- Coordinated the division-wide sustainability strategy, initiatives, and reporting at a global scale - Tax Free World Exhibition Cannes 2021: organisation of gala dinner (200p), press conference, management of exhibition stand, and creation of communication assets Show less

- Implemented the company’s sustainable development program on the Paris R&I and Operations campus (population of 2300), particularly on an environmental and social level with locally focused actions. - Deployment of the internal and external communication strategy through writing content, creating visuals, managing major multi-entity events such as Sustainability Week, and supporting other departments (research & innovation and worldwide operations).- Development of innovative digital… Show more - Implemented the company’s sustainable development program on the Paris R&I and Operations campus (population of 2300), particularly on an environmental and social level with locally focused actions. - Deployment of the internal and external communication strategy through writing content, creating visuals, managing major multi-entity events such as Sustainability Week, and supporting other departments (research & innovation and worldwide operations).- Development of innovative digital tools: eco-coin pilot (sustainable virtual currency), image bank with 8000+ archived photos. Show less

- Maintenance and growth of all corporate social media channels (Instagram, Twitter, Facebook, YouTube); increased the company’s Instagram follower count by 50% while also boosting engagement- Assisted high-level executives (Country Manager, HR Director, Communications Director) with internal and external communications during emergencies and sensitive PR situations- Handled internal and external communications across a range of channels (digital, press and events) with a heavy focus on… Show more - Maintenance and growth of all corporate social media channels (Instagram, Twitter, Facebook, YouTube); increased the company’s Instagram follower count by 50% while also boosting engagement- Assisted high-level executives (Country Manager, HR Director, Communications Director) with internal and external communications during emergencies and sensitive PR situations- Handled internal and external communications across a range of channels (digital, press and events) with a heavy focus on CSR- Responsible for writing and translating of corporate press releases, PR guidelines, social content, and product descriptions - Organised numerous internal and external company events ranging from small activations and drinks to the annual Get Together and volunteering day Show less

- Execution of a variety of social media marketing and publishing tasks, including marketing campaign design, copywriting, visual content production, and social media platform management (Facebook, Twitter, and Tumblr)- Analysis of website traffic and social media engagement statistics in monthly performance reports using Google Analytics

- Independent research on the archive’s collection of HIV/AIDS activism artifacts.

- Coordinated the communication strategy for the 2015 Boskalis Beach Cleanup Tour, creating a marketing and advertising campaign at both a local and national level- Created social media content, website visuals using Photoshop, advertising materials, and HTML newsletters

- Coordinated daily running of studio and assisted management with projects for clients (Nike, Jaguar)