Olle Hasslof Email & Phone Number

Malmö, Skane County, Sweden

Head of global sales and marketing in OctoFrost Group, a leading manufacturer of IQF freezing and food processing equipment, serving the global food industry. Headquarters and factory are located in Malmö, complemented by a production facility in the Netherlands and a sales office in the USA. OctoFrost is a part of the Swedish investment group JCE. Managing a team of 14 direct reports, including 11 Area Sales Managers, 2 Marketing Specialists, and 1 Marketing Manager, overseeing operations, sales & marketing strategies, and business development initiatives.Key actions • Initiated a strategic shift from a single product company to a diversified product portfolio through acquisitions and organic product development, resulting in increased market presence and potenital revenue growth.• Achieved 20 % sales increase in 2023, with order intake reaching 192 M SEK• Maintained strong financial performance with an EBITDA margin of 14.5% in 2023.Sales and market development• Successfully transitioned from a diversified non-focused sales strategy to a targeted approach, aligning resources with market potential and customer needs.• Implemented comprehensive training programs to enhance the skills and collaboration within the sales team, fostering a strong team spirit and effective communication channels.• Cultivated strategic partnerships with 150 plus cooperative partners, facilitating sales and marketing expertise in key regions, enhancing sales and marketing capabilities globally.• Expanded the agent network from a few contracted agents to 15 active representatives, providing localized sales, marketing, and aftersales support.• Introduced new processes and digitalization initiatives aimed at boosting efficiency. • Strengthened marketing effectiveness through a novel global expo approach and the maximization of online communication channels.

SUMMARY Alliance Experts aids businesses in global expansion, connecting them with new markets and partners worldwide. With 35-country network, we offer extensive expertise from over 400 projects.------------------------------------------------------------------------------------------------------Alliance Experts serves as a valuable resource for businesses aiming to expand their operations globally, leveraging an extensive network and experience to support clients in finding new markets and partners.• Market Expansion Assistance: Help other businesses in discovering new markets and establishing partnerships on a global scale.• Global Presence: A network of local specialists and consultants 35 countries. Ability to provide localized expertise to clients in various regions.• Experience: Over 400 projects for clients worldwide. Wide experience and proficiency in facilitating international business ventures.Read more: www.allianceexperts.com

Malmo, Sweden

SUMMARYExportchefatthyra offers outsourced export departments, market managers for hire, market entry surveys in 53 countries, business processes optimization, and international business planning with 20 Swedish consultants and 68 global partners-----------------------------------------------------------------------------------------------------Exportchefatthyra (Export managers to rent) is a business platform which help Swedish companies to expand on the international market through a holistic working method. Our services spans over analysis, marketing, sales, IP, trade agreement, export strategy & digital channels. "We focus more on real sales result and less on reports behind the desk". See the summary below:• International sales & outsourced export department • Market and export managers to rent• Market entry surveys & local market support in 53 countries• Internal business processes for export companies• International business planning and market entry strategy • We are 20 Swedish consultants and 68 Global partners

Malmö

SUMMARY As an International Trade Advisor with the Swedish Export and Invest Council, I provided strategic guidance to client companies on international sales and marketing, increasing new client acquisition by 35% and advising 80 companies annually through in-depth strategic processes. Additionally, I led collaborative initiatives to enhance regional business support---------------------------------------------------------------------------------------------------Swedish Export and Invest Council, approx. 500 staff in 60 countries. International Trade Advisor The work largely involved individual counseling of the client company's owners and management issues around international sales, strategic marketing, market selection, business intelligence, market entry strategies, product packaging, brand building through value chain management and communication. Implementation of IP strategies, digital presence, profitability optimization. • Strategic sales expansion - I increased the number of new clients by 35%.- Consultant to 80 companies per year, of which 25 went through deeper strategic processes of 6-24 months.• Strategic marketing expansion- As an example, I represented The Export Council at “DI-Galan” in Skåne, participated in the panel of experts at the University of Lund corporate events etc.- I built a platform for cooperation with ALMI, SEB and Swedish Export Credits Guarantee Board and Business Sweden, which creates a single offering for companies in the region.- Member of the Board of Directors of cooperation between Skånska business support organizations. Almi, Region Skåne, Media Evolution, Sustainable Business Hub, European Enterprise Network, Business Sweden others

Sweden

SUMMARYInterXpandia specialized in enhancing clients' sales, marketing, and operational customer focus. Managed business development and training for Cherazz Ltd. and other clients, facilitating internationalization and market establishment.----------------------------------------------------------------------------------------------------InterXpandia was at the time a company focused on increasing clients' sales, marketing expertise and operational customer focus.Client: 2011, 9 months, Cherazz Ltd / (Copenhagen, Dubai)Cherazz Ltd. operates leadership development and strategy consulting since 2004. Cherazz Ltd's customers are among others UPS, Siemens wind, FBME Bank, Etisalat (telecommunications companies established in 17 countries in the Middle East), Tetra Pak Hoyer, Net, Volvo, etc.Business developer and training consultant• Staff responsibility, training of 8 consultants, E-Learning, Communication Platform• Development of sales and expansion strategyOther clients with smaller projects: Doloder AB, Malmo - Internationalization and capital injection, PVC Profile Germany - Establishment on the Scandinavian market etc.

SUMMARY Hedson Technologies AB, listed on the Swedish stock market, manufactures automotive equipment with global sales. As Business Unit Manager, enhanced revenue, reorganized markets, and developed strategies.--------------------------------------------------------------------------------------------------(At the time listed on the Swedish stock market) Hedson Technologies AB manufactures and sells equipment for the automotive industry. The company consisted of four business units, Drester in Malmo, IRT Vanersborg, Trisk in the UK and Hercules in Germany. Business Unit Manager IRTOverall performance responsibility for the unit’s global sales results, profitability, market development and product development strategy. • Reporting turnover of 80 million Sek. • My role also included the consolidated sales responsibility for all business units in the followingmarkets; Russia, Southern Europe, South America, China and Japan. • IRTS revenue increased organically by 24% and operating profit by 44% from 2006-2008. • 2007 I started the development of a new product family, the Board invested a total of 10 millionSek in the project. The new products were pre-launched in May 2009. The production cost wasreduced by an average of 10% and significant performance and design improvements wereimplemented. • Responsible for the reorganization of the unit's deployment on several key strategic markets China, Japan etc• Implemented new long-term market strategy and concept packaging. • Created the cooperation agreement with the global market makers in the industry as automakers and suppliers • Developed sales organization

SUMMARYConducted market analysis, launched products, assessed sales efficiency, established distributors, trained teams, implemented marketing strategies, and evaluated outcomes.---------------------------------------------------------------------------------------------------Market analysis, launching, evaluation of market potential and sales efficiency, establishing distributors, training of the sales organization, implementation of marketing concepts and follow-up results. • Reporting turnover of 25 million Sek • Responsible for all Emerging markets and strategy changes in mature markets leading toprofitability improvements. (Emerging markets: Asia, India, the Arab World, Russia, EasternEurope, Africa, South America and the Balkans) • Established 25 new distributors during the period and increased sales by 300% within EM. • Driving the development of a new product line and market adaptation of existing products. • Market analysis of potential acquisition companies for Hedsons further expansion.

Market responsible for South America and USA• Established 12 distributors in 10 countries in South America and sales representation in 17 US states, with a distribution centre and warehouse in Cincinnati.

Stockholm, Sweden

Client:Raisio OY/Jepsail: Food Industry (turnover SEK 8.3 billion) Developed a businessplan for entering the Swedish market.• Result: Acquisition of Carlshamn MejeriClient: Skanska / Sentab Pipe: Construction Industry (turnover SEK 136 billion)Established sales agents in potential markets.• Result: Sale of used machinery for a production plant of pre-stressed concrete pipes.

Greece, Athens

Market responsibility for Scandinavia• Developed the Scandinavian market. Direct sales and set up distributors in Sweden, Denmark, Norway and Finland

Monterrey Area, Mexico

Grupo IMSA, is one of the largest diversified industrial groups in Mexico, conducting its business in the following four product segments to meet its domestic and international customers' needs. Processed steel - IMSA ACERO; Aluminum - IMSALUM; Steel and building plastic products - IMSATEC.Aisec TraineeWorked in the staff for corporate group strategic planning. • Implemented market surveys in Mexico and a factory set up/feasibility study in Texas USA for production of aluminium windows.

Mba, Business Administration And Economics

Activities and Societies: Aisec, Malmö Nation, ScandoramaMajor Subjects: Strategy and Control Systems Accounting and Finance Marketing

Education record

PERMOVEO: Company Cultural Implementation, 2022-2023 THE SWEDISH ACADEMY OF BOARD DIRECTORS: Certified Board Member, SME Companies, 2015.

Education record

PERMOVEO: Sales and negotiation simulations training, 2023 GOOGLE DIGITAL ACADEMY: Digital Marketing and Social Selling, 2016.

Education record

UNIVERSIDAD PONTIFICIA DE SALAMACA, SPAIN: Spanish, 1989 UNIVERSIDAD INTERNACIONAL MÉNEDEZ PELAYO, SPAIN: Spanish, 1989 TERRACINA (LT).