• Lead marketing function and development of strategies for full portfolio.• Identifying growth opportunities and consumer insights.• Development of long- & short-term innovation plan across all portfolio, innovation implementation governance.• Development & Integration of communication campaigns across various touch points including TV, digital, SMM etc.

• Premium brands portfolio management (Nutrilon/Aptamil, Nutridrink etc)• Product strategy & innovation pipeline development.• Communication strategy.• Successfully identified and capitalized on growth opportunities in Specialized Nutrition driving market superiority and portfolio profitability. • Implementation of integrated communication campaigns both for consumers & healthcare professionals, utilizing digital marketing and social media strategies to drive engagement.• Proactively leveraged E-commerce opportunities and developed innovative new consumer services, such as applications for smartphones and chat-bots

• Medical strategy development (Target audience, communication campaigns, target coverage etc).• Marketing campaigns books and information materials creation.• Innovation projects management (launch of new nutrition products).

A company-distributor responsible for Philips Avent(baby feeding accessories) and Humana (baby food) promotion in CIS.As a Head of marketing, I was responsible both for consumer and health care processionals communication including print, digital, e-com, face to face visits strategy etc.