Fixinc is a boutique, technology-first consultancy based in Australia and New Zealand, serving Oceania and Malaysia. At Fixinc, we build resilience solutions that run on agile based program management and clever technology. We do this by keeping our agency small, providing our most experienced professionals right at the front of all programs, always.In my role as Managing Director and Co-Founder alongside Brad Law, I orchestrate a multifaceted approach, blending traditional methodologies with innovative strategies. My responsibilities encompass strategic development and management, website development, and design oversight, as well as product and project management. Additionally, I spearhead financial management and forecasting, digital marketing solutions, and business development initiatives. My role extends to human resources, commercial strategy design, and innovation cultivation, reflecting a commitment to holistic organizational growth.Beyond my entrepreneurial requirements to lead multiple executive type roles, my personal mission within Fixinc is to modernize the corporate resilience industry; a typically dry, boring topic. I aspire to democratise access to superior resilience solutions, empowering organizations and individuals alike. To this end, I am dedicated to developing cutting-edge technology IP to bolster support for businesses globally. Through initiatives such as our sister company, ResilienceWEB, the Advisory Board, and our Professional Consulting Services, I endeavour to enhance industry professionals' opportunities to make a meaningful impact in the corporate resilience landscape.Connect and follow my journey as I develop this exciting new business venture.

In my role as Advising Commercial Director at What IF Web, I play a key role in driving sales and enhancing conversion rates through strategic commercial strategy development. Drawing on over 12 years of sales experience, I leverage insights gained from external professional engagements to advise and guide the team, ensuring access to comprehensive information essential for informed decision-making.My primary focus is on optimizing our growth and marketing strategies to maximize sales opportunities and drive business expansion across key markets such as New Zealand, Australia, the United States, and select regions in Europe. By closely collaborating with clients during the early stages of project conception and implementation planning, I facilitate seamless transitions to our development team, ensuring the delivery of premium services at competitive prices.With a keen understanding of digital marketing solutions, web development, and sales strategy, I am adept at identifying and capitalizing on emerging trends to drive sales success. Whether it's developing a new brand, website, application, or other digital assets, I am committed to providing tailored solutions that meet and exceed client expectations while driving revenue growth.Reach out today to explore how we can collaborate to achieve your sales objectives and elevate your business's digital presence. Let's work together to unlock new opportunities and drive unparalleled success in the digital landscape.

During my tenure at RiskLogic, which was acquired by First 5 Group in 2019, I initially served as Commercial Marketing Manager before transitioning to Marketing Manager at a Group level. In this role, I led the design and execution of multifaceted digital marketing campaigns encompassing email marketing, SEO, social media, product releases, partnership promotions, native advertising, and industry events. I relied on thorough market analysis and research to inform our strategies and ensure optimal campaign performance.A significant part of my responsibilities involved managing marketing campaigns and promotional events for our technology solutions, which played a crucial role in driving product adoption and market engagement. Collaborating closely with key stakeholders and executives, I helped generate unique thought leadership content, including whitepapers and topical papers on relevant industry trends, such as COVID-19, establishing our organization as a thought leader.My role also involved extensive data analysis to monitor campaign effectiveness, assess market trends, and support strategic decision-making. This analytical approach was vital in aligning our marketing efforts with business objectives and market demands.Additionally, I focused on enhancing internal sales solutions through innovative projects. One notable achievement was designing a training plan that improved our receptionists' initial script, leading to a 14% increase in sales. I also created concise and impactful content snippets for email outreach to prospects, enhancing our engagement efforts.Overall, my experience at RiskLogic and First 5 Group was characterized by strategic planning, creative execution, and effective collaboration, all aimed at driving growth and reinforcing our brand's leadership in the corporate resilience space.

As the Founder of Bushman Tours, my third business venture in the New Zealand tourism sector, I was driven by a mission to place conservation at the core of our operations. Our business model ensured that a portion of our revenues was dedicated to supporting local non-profits focused on conservation efforts, reflecting our deep commitment to the environment.My role involved project managing the development of our products, including our award-winning website. This platform was crucial in showcasing our unique offerings and facilitating seamless interactions with our customers. We aimed to provide the most individualized, locally-run tours in New Zealand, emphasizing conservation, climate awareness, and educational experiences.In partnership with Fixinc, we proudly obtained silver status for the New Zealand Qualmark accreditation, underscoring our dedication to quality and sustainability. Our tours were designed to change the perception of tourism in New Zealand by fostering genuine connections between visitors and locals, enriching the travel experience with authentic cultural exchanges.Despite the suspension of Bushman Tours during the height of the COVID-19 pandemic and New Zealand's aggressive lockdown, the mission that drove the company continues to influence everything we do. While there are no current plans to revive Bushman Tours, the foundational principles of conservation and sustainable tourism remain integral to the ongoing work of its founders.

At AccountingWEB, the UK's largest publication focused on the fintech, accounting, and bookkeeping professions, I held the role of Commercial Marketing Manager. My responsibilities encompassed negotiating, designing, and selling marketing and sales solutions to some of the industry's most prominent businesses, including Xero, Intuit, Sage, MYOB, and Microsoft.In this role, I played a pivotal part in developing and implementing commercial and sales strategies aimed at increasing revenue. I nurtured new prospects, arranged detailed and tailored marketing campaigns, and leveraged data and market trends to create unique and effective sales strategies. My efforts were integral to onboarding and managing digital marketing campaigns for leading fintech providers, ensuring they reached their target audiences effectively.I collaborated with our team to continuously adopt and promote innovative digital marketing practices during a period of significant technological advancement. Our commitment to staying at the forefront of automated digital marketing allowed us to provide unparalleled value to our clients. A memorable motto from our company culture, "We are not ahead of the curve, we are the curve," epitomized our approach to innovation and excellence.Additionally, I contributed to group projects focused on native advertising solutions, helping to maintain and grow our impressive user base of over 9 million monthly website visitors. This involved designing strategic content that resonated with our audience and drove engagement.My tenure at AccountingWEB was marked by a blend of strategic planning, creative campaign design, and a deep understanding of market dynamics, all aimed at positioning our clients for success in the competitive fintech landscape.

- Promotion- Marketing- Finance- Business strategy- Event management & solutions- Web developmentAs part of a team small, independent team of professionals, we designed and ran programs that produced and promoted independent music throughout the United Kingdom. Utilising skills from similar roles and a passion for independent, 'underground' music, I worked in a freelance capacity providing marketing and promotional campaigns for unsigned artists. In some cases, this involved full release campaigns, production, event management, and marketing.

- Lead Coordinator: Managed the Centrica Graduate account, overseeing client conference leads and ensuring seamless coordination and execution of graduate program initiatives.- Operations and Campaign Management: Assisted the Operations and Campaign Manager, supporting the development and implementation of business strategies, team KPIs, and business continuity plans.- Briefing Materials Preparation: Prepared and designed comprehensive briefing materials within the training function, facilitating effective communication and training processes.- Presentation Design: Designed and prepared internal presentations, ensuring clarity and engagement for various stakeholders.- Data Analysis and Marketing Reports: Conducted detailed data analysis and generated marketing reports to inform strategic decision-making and optimize campaign performance.- Senior Recruitment: Led the recruitment of senior professionals and specialists, identifying and attracting top talent to meet organizational needs.- Customer and Candidate Care: Managed customer and candidate care, expertly handling complaints and ensuring resolution to maintain satisfaction and trust.- Quality Assurance: Designed and implemented quality assurance plans, ensuring high standards across operations and service delivery.- E-Learning Development: Developed, designed, and built e-learning materials and presentations, enhancing training programs and supporting employee development.- Internal Recruitment and Marketing: Served as an internal recruitment and marketing/media consultant, contributing to the development and execution of recruitment strategies and marketing initiatives.

- Personal KPIs and SLAs: Collaborated with my line manager to develop and implement personal Key Performance Indicators (KPIs) and Service Level Agreements (SLAs), ensuring alignment with the company’s strategic goals and enhancing performance metrics.- Client Representation and Retention: Acted as a liaison between clients and customers, fostering strong relationships and developing effective retention strategies to enhance customer satisfaction and loyalty.- Inbound and Outbound Calling: Conducted extensive inbound and outbound calling activities, adhering to strict KPIs to drive customer engagement and support the company’s sales objectives.- Customer Service and Complaint Resolution: Served as a dedicated customer service representative, expertly handling complaints and designing tailored solutions to address and resolve customer issues promptly and effectively.- Research and Consultancy: Functioned as a research consultant, conducting thorough analyses of new properties and providing insightful observations to inform strategic decision-making and property development.

- Loss Prevention: Successfully apprehended shoplifters, consistently meeting and exceeding KPIs and city targets, ensuring a safe and secure shopping environment.- Team Leadership: Led a department of 4-6 staff, providing guidance, support, and direction to achieve departmental goals and maintain high performance standards.- Project Management: Managed annual business changes, overseeing project planning, execution, and implementation to ensure smooth transitions and continuous improvement.- Recruitment: Conducted recruitment for loss prevention roles and external positions, identifying and attracting qualified candidates to enhance team capabilities.- Interior Design and Planning: Served as an interior design and planning associate, contributing to the aesthetic and functional aspects of the store layout.- Customer Service: Delivered exceptional and professional service to our valued and loyal customers, fostering a positive shopping experience and building customer loyalty.- Retention and Administration: Managed retention efforts and administration for third-party sponsors, ensuring strong relationships and effective coordination.- Staff Meetings: Designed and facilitated full staff meetings on a monthly basis, promoting communication, collaboration, and team cohesion.- Quality Assurance: Conducted monthly quality assurance assessments, including performance reviews, dismissals, and adherence to the Data Protection Act (DPA), to maintain high standards of operation and employee performance.