I am a versatile and experienced senior leader who specializes in driving growth for the businesses that I lead and for the clients that I work with. My mission is to help businesses realise this growth and thrive by leveraging the power of Marketing Transformation using data, technology, CX and creativity to connect and engage with their B2C or B2B customers and prospects.As the European Engagement & Activation Lead and the Managing Director - Digital Engagement at Accenture Song, I lead a talented team of professionals located across Europe who provide strategic, creative, and operational skills in the design, implementation, and orchestration of communication experience programmes for our clients. In doing so we nurture long-term client relationships, foster a culture of collaboration and innovation, and empower our team to excel, delivering growth for our clients and Accenture.Some of the recent projects I have been involved in include launching a new loyalty platform for a major UK Airline, creating a CX lead blueprint for a digital only sales experience for an automotive start-up, designing and implementing multiple data-driven marketing and ABM campaigns for a leading B2B technology company, and developing a bespoke marketing technology solution for a healthcare provider.Specialties: Business growth, Business Leadership, Business operations management, Client leadership, new business development, team development, integrated marketing, embedded and in-house agency development, data-driven marketing, omnichannel marketing programmes, marketing technology platforms, CRM & Loyalty programmes, marketing strategy, proposition development, campaign planning, B2B & B2C marketing, direct marketing, demand generation, B2B nurture programs, ABM, client relationships.