Olly Smith
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Olly Smith Email & Phone Number

Food and Brand Development Expert at Daylesford Organic
Location: Westcot, England, United Kingdom 11 work roles 1 school
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Current company
Role
Food and Brand Development Expert
Location
Westcot, England, United Kingdom

Who is Olly Smith? Overview

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Olly Smith is listed as Food and Brand Development Expert at Daylesford Organic, based in Westcot, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Olly Smith.

Olly Smith previously worked as Managing Director at Daylesford Organic and Director of Food at Bamford Collection. Olly Smith holds Ba (Hons), Politics from Durham University.

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Email format at Daylesford Organic

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Daylesford Organic

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Profile bio

About Olly Smith

Food, Coffee and Brand development expert with an infectious passion for eating well and a fascination for customer behavior. Wide senior level executive experience, gained in mission led businesses, both start-up and global corporations, in the UK and the US. 20+ years experience developing food service and food retail propositions, straddling Operations and Strategy, often driving significant cultural transformation and sustainability agendas. Tenacious, energetic, authentic and personable. UK & US Passports

Current workplace

Olly Smith's current company

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Daylesford Organic
Daylesford Organic
Food and Brand Development Expert
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11 roles

Olly Smith work experience

A career timeline built from the work history available for this profile.

Chief Culinary & Brand Officer

London, England, GB

Executive Team. Responsible for F&B & Commercial.

May 2023 - Oct 2024

Chief Culinary Officer

London, England, GB

Executive Team.Responsible for Food & Beverage (Strategy, Development, innovation and Continuous Improvement).

Jan 2022 - May 2023

Founder

Millerton, New York, US

  • Westerlind Pantry is an upscale food and homewares store located in Millerton NY, a market town on the border of NY and CT. I opened the store Fall 2020, mid pandemic, to sell fresh bread, chef prepared foods, pantry.
  • Designed and built out the space, managing many aspects of the build out personally, including building shelving and securing licensing and permits.
  • Secured funding for construction and initial inventory, presenting strategy and business plan to both local government funded bodies and private individuals.
  • Built supply chain to support delivering the plan. This has involved coaching food service businesses in how to pivot to retail and developing ranges, securing agreement from reluctant distributors who doubted initial.
  • Employed a team of three to run the day-to-day operations, building a loyal set of locals (60%) and impressing visitors (40%)
  • Continue to manage the business, albeit I am well supported and daily responsibilties are much reduced.
Aug 2020 - Jan 2022

Vp Food

New York, New York, US

  • By Chloe is a 100% Plant Based fast casual chain head quartered in NYC, with 20 restaurants spanning NYC, New England, LA, Toronto and the UK. Launched in 2016, the business secured $32m in funding from Bain Capital.
  • Reported directly to Board, operating in both an Operational and Strategic capacity as a senior member of the leadership team.
  • Responsible for Culinary (Innovation, Quality Assurance and Food Safety) and Commercial (Buying, Logistics, Commissary), 5 direct reports and a wider team of over 50.
  • Key accomplishments during tenure included: o Established robust set of food values to enable coherent food decision-making. o Embedded food development procedures to ensure continual improvement. o Managed.
  • Resigned from role due to relocation during pandemic.
Nov 2019 - Jul 2020

Vice President Brand Development

London, London, GB

  • Reported to US President Jo Brett. Part of US Senior Leadership Team, and Global Food & Coffee Steering Group.
  • Responsible for driving specifically local innovation needs, including overhaul of US Coffee program.
  • Developed US Coffee Strategy and implemented year one of plan. Grew category share by over 1.5%, through Size, Quality and Price. Many proposed initiatives subsequently launched globally including zero charge for.
Sep 2017 - Jun 2018

Vice President Food

London, London, GB

  • Reported to CEO Clive Schlee, and then US President Jo Brett. Part of US Senior Leadership Team.
  • Responsible for Culinary (Product Development, Quality Assurance, Food Safety) and Commercial (Buying and Logistics). Managed team of 4 direct reports, and ten people in total.
  • Key accomplishments included: o Complete menu overhaul – every existing ingredient and recipe improved, grew strategic category development of breakfast (from secondary to primary daypart) and hot food (from 15% to 27%.
Aug 2013 - Sep 2017

Head Of Food

London, England, GB

  • Reported to Commercial Director, but worked hand in hand with Founder and MD.
  • Accountable for menu development. Charged with embedding a food culture in a strongly people first business.
  • Key accomplishments included comprehensive recipe standardization including creation of training cards and streamlining of supply base, as well as test and launch of thighs, and opening of central development and.
  • Resigned as head-headed for next role.
Aug 2011 - Aug 2013

Food Developer

London, London, GB

Jun 2009 - Aug 2011

Food Developer

Gloucestershire, GB

Jun 2005 - Jun 2009
1 education record

Olly Smith education

  • Durham University
    Durham University
    Politics
FAQ

Frequently asked questions about Olly Smith

Quick answers generated from the profile data available on this page.

What company does Olly Smith work for?

Olly Smith works for Daylesford Organic.

What is Olly Smith's role at Daylesford Organic?

Olly Smith is listed as Food and Brand Development Expert at Daylesford Organic.

Where is Olly Smith based?

Olly Smith is based in Westcot, England, United Kingdom while working with Daylesford Organic.

What companies has Olly Smith worked for?

Olly Smith has worked for Daylesford Organic, Bamford Collection, Prezzo, Westerlind Pantry Llc, and By Chloe..

How can I contact Olly Smith?

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What schools did Olly Smith attend?

Olly Smith holds Ba (Hons), Politics from Durham University.

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