Oliver Mitchell Email and Phone Number

Global lead for Mastercard's partnership with the McLaren F1 Team

Agency motorsports lead, providing industry insights and expertise to our agency client base who are either actively involved n motorsports or considering entering this hugely exciting category

Agency lead across all motorsports clients, spanning Formula 1, Formula E, MotoGP, WRC, DTM and WEC

Responsibility for managing Shell's global motorsports sponsorships, including Scuderia Ferrari (Formula 1), Hyundai Motorsport (WRC), Ducati Corse (Moto GP), BMW Motorsport (DTM), Nissan e.Dams and Mahindra Racing (Formula E). Focussed on creating and executing activation strategies to deliver against specific client objectives across both B2B and B2C audiences, be that driving sales, engaging consumers or shifting brand perception.Additionally, delivery of the Shell Rimula Ultimate Stop Over events, involving the creation of specific event brand identities, global promotional assets and execution of marquee events on an annual basis.Negotiation and execution of the Cisco Webex partnership with the McLaren Formula 1 Team, including creation of partnership creative platform, global activation strategy and race hospitality programmes. I also play a wider role as agency motorsports lead, providing internal support to existing and potential clients interested in exploring sponsorships within motorsports.

Following CSM's acquisition of JMI, I transferred to the Unilever account where I was responsible for the development and execution of the F1 sponsorship strategy through their partnership with Williams Racing. As part of the sponsorship we developed innovative B2B programmes to drive sales growth, pioneered the use of F1 technology to increase efficiency throughout the Unilever supply chain via the Synergy Programme, and created engaging global comms assets to support a once in a lifetime opportunity for consumers to drive an F1 carrel combining to deliver maximum ROI for the client. Latterly, I worked directly with Unilever's global sponsorship team to review and optimise the global sponsorship strategy across mens Personal Care brands to drive efficiency, relevancy and engagement.

2013 - 2016: Management of the UPS sponsorship of Scuderia Ferrari, developing a sponsorship strategy to bring to life a brand new sponsorship for UPS, targeting an international B2B and B2C audience with a multi-channel approach2010 - 2013: Delivery of LG's Global Partnership with Formula 1, creating and executing global strategy for activation of sponsorship assets to drive consumer purchase and engagement

Management of the LG Global F1 Partner programme

Hired in order to grow level of business with Mindshare. Given further responsibility with Mediacom and Mediacom ScotlandSkills:Communication – main contact for client and media ownersProblem Solving – prior to, during and following client campaignsCampaign Management – managing individual campaigns on behalf of clientsAccount Management – Mindshare, Mediacom and Mediacom North accountsPlanning/Buying – planning and buying client network budget

Vodafone McLaren Mercedes and Ford WRC approvals management • BP Ford Abu Dhabi World Rally Team Microsite launch and management • key contact for Vodafone and Ford client regarding approvals • management of BP Ultimate/talkSPORT sponsorship property • analysis of client data to inform strategy