- Analyze and prepare recommendations for management on programs, process improvement initiatives and opportunities including conducting primary and secondary research to support customer engagement plans- Analyzes customer data using database queries, web analytics tools, and campaign management software tools- Evaluate quantitative and qualitative data and provide recommendations for changes or implementation of new tactics to elevate the customer experience and maximize effectiveness of customer engagement, applying data research and demographic analysis- Execute promotional marketing campaigns leveraging provided content and pre-designed templates- Ensure campaign continuity is carried throughout ecommerce experience

• I oversaw 12+ million dollars in audio spend as well as purchased email lists across, podcasts, YouTube, Spotify, Rumble, SiriusXM, and Linear TV• Manage an agency that handles the day to day of script submissions and creative approvals• I developed a clearer insight into performance at a host level using data on hand from multiple sources, de-duplicating, and using this to inform messaging and creative decisions.• Evaluated potential new hosts and lists to test, determine where gaps in our audience demographicwere, and find hosts/shows to fill those gaps to maintain profitable frequency within our audience• Identified common themes within the news cycle to change our scripts to reflect, not just at a macrolevel but down to the hosts. This was then shared with our graphics and writing staff to better optimize for maximum revenue, and we saw a 20-35% increase in ROAS when fully implemented.• Led all direct mail creative, audience segmentation, creative development and results tracking for15-16 mailers per calendar year

• Led a team of 6-8 full-time and contracted media buyers as well as an outside agency within a fast-paced media buying environment 7 days a week averaging several hundred thousand in performance based spend each month.• Hold team to strict CPA goals, and ideate on targeting ideas, and confirm that all new media has been tested.• Organize team members to best benefit each of the 3 brands we manage and stay on top of promotional changes and video content testing• I implemented a new system to track video performance across buyers' accounts and give clear andconcise feedback to the creative teams to inform content direction based on data.• Interfaced with the agency and ensured we were minimizing audience overlap with our in-house buyers as well as talked through and reallocated the budget based on performance.

-Spearheads large scale awareness campaigns while executing revenue focused direct response initiatives.-Support Ecomm/subscription, Retail and Wholesale lines of business-Using Linear and Connected TV buys in conjunction with branded and non branded search in top indexing markets to increase awareness within TAM by double digits in a single seasonal campaign. -Coordinate the release of new content to targeted audiences to drive subscription and one time Ecomm purchases-Create creative analysis presentations to inform internal creative team on best messaging by region and audience-Manage all audio relationships, monitor performance, and create talking points to share-Supervise small team and create annual media plans based on last click and MTA windows to effectively use budget and balance platform budget allocation to balance awareness/branding campaigns as well as the right platforms for revenue focus-Create testing plans synchronized with email/direct comms team to efficiently convert high conversion intent audiences to subscription service-Manage contractual relationships and convey spend to finance team with clarity

Responsible for running the software for the Photography Department on the Macro Photography stationRequired to regulate and distribute final images to multiple computers through a local area networkProduced 40 – 80 professional photographs per day with a total of over 400 published photographs per auction cycleLeads group of staff to sort out logistics of workflow to efficiently meet deadlines and move items around warehouse to maintain organizationIn charge of training new photography staff as hired as the company expands

I am enrolled in team orientated work that varies between managing and creating databases, analysing and providing recommendations to current large companies in a wide range of industries.

I was an integral part of the process of killed vaccine growth and harvest. This also included the bottling of the vaccine. I was responsible for documenting the processes that were regulated by the FDA.

I was responsible for macro-photography of high-end items and the important details on the items. I learned how to move and keep track of files over a Local Area Network. Also I was in charge of having final approval of the quality of the image in compliance with the companies guidelines.