• Functional passion point expert for Mixology for Europe, crafting from scratch new role + area of expertise with delivery of a full EU Mixology market assessment and full portfolio Mixology strategy delivery• Leading Passion point & assets strategy for tonic brands Royal Bliss & Kinley• Driving Jack Daniels & Coke partnership for renewal of contract and updated toolkit. • Delivery of toolkit to markets on guidelines/how to activate partnerships across 3 key points: Spirit partnership, events & brand ambassadors. ​• Delivery of EU Pride partnership and activation toolkit (World Pride 2021) • EURO partnership activation; Leading EURO 2021 as host city (DK). All negotiations with EURO and local contact for EURO. Drove experiential and brand activation across channel execution, Fan zones, bottler, Parken stadium• Active leadership role (Project lead & Event lead) in new internal EU LGBTQ+ Inclusion Network

With strong strategical skills I drive the Asset strategy in Denmark with focus on a diverse portfolio, as well as developed an asset framework for Finland with focus on passion points• I successfully signed World Pride 2021 with global rights in close relationship with PACS, WEBU & CEE • Successful negotiation of rights including setting up legal framework with key partnerships (Universal Music, Sivas collaboration, Green concert festival, Danish Football Association, Copenhagen Pride, UEFA, ELLE, Royal Run Copenhagen, Parken stadium)• Led adaptation of multi-market partnerships in order to maximize budget & effort - EURO, FIFA• Led strong ELLE asset over 3 years with focus on fashion collaboration with ELLE, 7-Eleven & Kildevæld, selling our famous Kildevæld sleeve and driving a full 360 campaign around it• Strong stakeholder management; external partners / media / agency handling / suppliers

• Powerade; Led Powerade to increase with a steady strong growth over two years• Brand Manager Coke Energy - Bottler and internal alignment on correct execution • Brand Manager Fanta- Massive influencer setup to target TG• Identifying and seeking new business opportunities; introducing No Waste machines (amusement parks to recycle bottle with focus on gamification in Coca-Cola branding) in Denmark with big success • Leading Coke TM campaigns (Share a Coke, One Way or Another, Xmas)• Team-lead for marketing assistant and facility coordinator• Responsible for developing and implementing marketing strategies, brand plans and local innovations/NPDs• Build brand portfolio and positioning through strong relations to local distribution partners

- Coordination- New hires - Daily drift of the swimming school teams - Employment performance conversations (MUS)

• Responsible for promotion of Smashbox Cosmetics• Heading the Nordic Team of 7 make-up artists/Artistry trainers• PR handling incl. contact with journalist and proofreading• Managing and executing events from A to Z: Creating and managing hugely successful events with David Factor (Founder of the Smashbox studios in LA)• Administrative procurement tasks (PR/PO requests and new vendor creation)• Coordination and preparation of sales meeting events• Responsible for in-store visual identity of Smashbox

Head CoachI worked with disadvantaged youngster in a troubled environment. Swimming were a way to keep them of the street, where I tried to make the swimming hall a fun, safe and yet firm environment through guidance and different activities. - Event coordinator (planning and execution of swimming competitions) - Coaching - Responsible for training programs - Project management

- Planning- Shipment - Administration

- Sale- Buying - Merchandise- Customer care- Budget control